Meiyingsen Group wins six awards at the 2026 American MUSE Design Awards!
In April 2026, the international design community once again turned its attention to the unveiling of the annual winners of the MUSE Design Awards in the United States. In this pinnacle competition of global creative elites, MYS Group (MYS GROUP) stood out from thousands of entries worldwide with its outstanding research and development capabilities and profound brand insights, proudly winning 1 gold award and 5 silver awards!
About the MUSE Design Awards
The American MUSE Design Award is organized by the International Awards Association (IAA) of the United States and is one of the most influential international awards in the global creative field. This award is known for its extremely rigorous evaluation standards and is hailed as the "Oscar of the design world." Receiving this honor means that the work has reached the international top level in terms of innovation, aesthetics, and functionality.
Award-Winning Works Appreciation
Gold Award Winner: Blue Pledge
(BLUE PLEDGE)
The gold award goes to this "talking" liquor bottle. The design includes two luminous packaging designs for foreign liquors, each telling the story of the "Lost Ocean" and the "Living Ocean."
The most striking feature is the use of the luminous technique: in the dark, the sea turtles and brand logo on the bottle emit a faint blue light, symbolizing that environmental protection concepts should not disappear with the night.
With the double-sided label design, consumers, by flipping the bottle, complete an emotional journey from "warning" to "appeal," perfectly achieving an in-depth expression of the brand's values.
Silver award work: Heritage Hotpot
As an outstanding representative that won the Silver Award of the 2026 American MUSE Design Award, the "Inheritance Hotpot" packaging work perfectly interprets the deep integration of Eastern philosophy and modern design. The design team turned their attention to the profound Chinese Daoist philosophy, skillfully materializing the cosmic concept of 'Yin-Yang balance.' The packaging structure breaks convention, being reconstructed into a Taiji double-fish shape, perfectly echoing the taste collision of clear broth and spicy hot in the Mandarin Duck pot.
In material development, we adhere to sustainable ethics, using recyclable and biodegradable corrugated paper, and constructing a "readable dietary archive" with retro colors, allowing ancient wisdom to be reborn amidst the liveliness of daily life.
Silver Award Work: Protein Powder Packaging Design
(Protein Powder Packaging)
For high-end sports nutrition products, the R&D team abandoned the traditional European and American industrial style and instead explored the possibility of a 'Chinese-style understated luxury.'
The design uses a highly recognizable Chinese red and gold as the main colors, employing delicate embossing techniques to imprint traditional scroll patterns and auspicious beast silhouettes. The matte red box body and glossy gold texture create a strong visual contrast, retaining the quality feel of high-end tonic products while also having a modern visual impact, bringing traditional aesthetics into modern fitness life.
Silver Award Winner: Kalan Shu Facial Cleanser
(CANNATURE)
"The packaging design for 'Kelan Shu Facial Cleanser' precisely interprets the visual expression of emotional skincare. The R&D team centered the design around 'soothing your skin's emotions,' using a blue and white color scheme to create a fresh and gentle visual atmosphere.
The highlight is the striking red dot, which symbolizes the 'emotional spot' of the skin that needs calming. It breaks the calmness of the blue and white, injecting the brand's care and vitality, accurately hitting the psychological need of sensitive skin users to be nurtured.
Silver Award Work: Yiqu Box · Wrench Set
(Wrench Set)
"'Yiqu Box · Wrench Set' packaging perfectly interprets the utilitarian aesthetic of industrial product packaging. The development team utilized the plasticity of corrugated paper to design the packaging shape to match the product's outline, which not only echoes the product's characteristics but also adds display interest.
Inside, precise die-cut inserts are used so that each wrench has its own dedicated slot, completely solving the problem of collision and wear during storage and transportation. This Silver Award honor is not only a recognition of the integration of structure and function in the work but also an acknowledgment of Meiyingsen Group's approach of solving pain points through R&D and refining details with craftsmanship.
Silver Award-winning work: The Next Candy Blind Box"
(Next Candy)
The packaging design of the 'Next Candy Blind Box' accurately captures contemporary consumers' emotional desire for unknown surprises. The R&D team, inspired by the phrase 'Life is like a box of candy; you never know the taste of the next one,' created two series-'Inspired Flavors' and 'Random Flavors'-using an exclamation mark and a question mark as visual symbols, respectively.
The most ingenious design lies in the opening mechanism: the dots of the punctuation marks are designed as buttons that users can 'press' on the question mark or exclamation mark to reveal the box. This action metaphorically represents the process of 'exploring the unknown,' turning candy eating into a fun adventure full of ritual.
Winning six awards is a concentrated demonstration of Meiyingsen's R&D strength and brand insights. Packaging serves as the carrier of brand value.
Meiyingsen always places R&D at its core and craftsmanship as its writing tool, using professional solutions to help clients tell their brand stories effectively and achieve brand value enhancement.
We thank every R&D colleague for their burst of inspiration and every client for their trust and support.
In the future, we will continue to 'encompass everything' and 'decorate the world!'