From 'Manufacturing' to 'Innovation'! Shuyuan Stationery Expands Market with Diversified Layout
With the rise of the cultural and creative industries, a number of printing and packaging companies in Longgang have proactively transformed, seizing development opportunities amid industry trends. Among them, Zhejiang Shuyuan Stationery Co., Ltd., relying on a solid foundation of traditional products, diversified channel layout, and strong brand strength, has achieved steady growth in output value and continues to make breakthroughs in domestic and international markets.
Walking into Zhejiang Shuyuan's assembly workshop, workers are busy packing a batch of snap bags, which are about to be shipped to Russia. According to Deputy Production Manager Ren Jing, PP products, as the company's "flagship products," currently account for 30% of its total exports and are an important support for its export business.
"Our orders are very sufficient this year, and tasks have already been scheduled until May. Now everyone is working overtime to meet the demand," said Ren Jing.
The abundance of orders is inseparable from the company's diversified layout. While consolidating the advantages of traditional stationery products, Shuyuan Stationery actively seeks change and is actively expanding into emerging fields such as cards and anime badges. At the same time, the company focuses on brand upgrading by creating its own brand "Jiyan," gradually transforming from "product manufacturing" to "brand innovation" and further enhancing core competitiveness.
"Last year, the company's sales were very impressive and received high recognition in the market. Currently, we have dozens of distributors and agents nationwide. This year, we are expanding our scale, continuously increasing investment in product development, and constantly launching new IDs," Ren Jing explained.
Continuous innovation and strategic layout have brought the company impressive performance growth. According to the reporter, the company's production value in 2025 is expected to exceed 60 million yuan, with a year-on-year growth rate of 17.1%. When discussing future development plans, the company is full of confidence.
"Next, we plan to build the 'Jiyan Life Hall,' layout across multiple channels simultaneously, focus on online e-commerce sales, and actively participate in large international exhibitions such as the Shanghai Fair, Canton Fair, and Frankfurt Fair to further expand our market footprint," said Ren Jing.
Today, Shuyuan Stationery continues to enrich its product matrix, strengthen independent brand building, leverage the dual power of online e-commerce and international exhibitions, further enhance brand influence, and contribute to the high-quality development of Longgang's printing and packaging industry.