"Intelligent" Creates a New Engine
Changzhou, Jiangsu, as an important base for advanced manufacturing in the Yangtze River Delta, has built an industrial ecosystem with highly coordinated upstream and downstream industrial chains in high-end equipment, new energy, and new materials, thanks to its unique geographical advantages and industrial endowments. At the same time, it has fostered a group of label printing enterprises that adhere to the concept of 'leveraging small labels to drive large industries,' combining creative design with efficient production capabilities to create highly recognizable and functional labels for various industrial products.
Among them, there is a label printing enterprise that, with its unique business strategy, advanced technological equipment, and precise grasp of market trends, has stood out in the local intense market competition. It has become a leading, technically sophisticated 'top' comprehensive label solutions provider in Changzhou. This company is Changzhou Hengchengda Printing Co., Ltd. (hereinafter referred to as 'Hengchengda').
Changzhou Hengchengda Printing Co., Ltd.
From nothing to something, from small to large, from weak to strong, how did Hengchengda gradually establish a foothold in the fiercely competitive label printing market and achieve leapfrog development? Recently, Tang Xianmin, General Manager of Hengchengda, was interviewed by "Label Technology," sharing the company's story of continuously breaking through itself and growing against the odds amid industry transformation.
Rising Against the Trend
A unique development path builds the foundation of the enterprise
Looking back at Hengchengda's development history, it can be traced back to 2011. At that time, the label market was showing a booming trend, and various products increasingly demanded diversified labels. Not only did the quantity grow significantly, but there were also higher requirements for label design, materials, and functionality. In the Changzhou area, label printing was still mainly in small workshops with relatively simple business, focusing on printing some basic blank labels. With keen market insight and supported by its parent company Changzhou Hengxiang Vehicle Materials Co., Ltd., Hengchengda decisively invested heavily in introducing advanced label printing equipment and technology, carefully assembled a professional team, and resolutely embarked on the unknown path of exploring innovative high-end label printing models.
Hengchengda's clean and tidy raw materials warehouse
"The label industry may not be like some popular industries that can make someone rich overnight, but it has a unique and lasting vitality that allows a company to operate steadily for decades or even a century. It is precisely because we recognized this rare quality in the label industry that we resolutely chose this path, and we are confident in continuously moving forward on it, creating brilliance that belongs to Hengchengda," General Manager Tang added.
True to General Manager Tang's expectations, although Hengchengda adopted a risky and unconventional approach in its early days-first purchasing high-end equipment and then developing the customer market-the facts proved that Tang and his team's judgment was correct. During the business expansion process, Hengchengda did not struggle long to find customer resources, achieving profitability in less than two years. This achievement laid a solid foundation for Hengchengda's subsequent development, allowing it to take a firm and strong first step on the path of high-end label printing.
Hengchengda's clean and tidy production workshop
Since then, Hengchengda has overcome numerous obstacles. In 2013, it successfully freed itself from reliance on investments from its parent company and achieved self-sufficiency; in 2015, it reached cooperation agreements with multiple listed companies, opening up a broader market space; by 2018, its performance had exceeded 23 million yuan; in 2022, Hengchengda moved to a new factory, continuously launched advanced production lines, expanded production capacity, and gained greater competitive advantages. Today, Hengchengda's performance has surpassed the 50 million yuan mark, demonstrating steady progress and solid development through impressive figures and key breakthroughs, making it an outstanding leader in the Changzhou area.
Digital Empowerment
Epson Equipment Strengthens Core Competitiveness
With the continuous changes in market demand and increasingly intense industry competition, digital printing is gradually emerging in the label sector, becoming a new trend in industry development. Hengchengda keenly captured this signal of transformation, demonstrating exceptional foresight and a courageous, innovative corporate spirit.
As early as 2016, when digital printing was still in its preliminary development stage in the label industry and many companies were hesitating, Hengchengda decisively engaged with digital printing technology. After extensive research and selection, it ultimately chose to cooperate with Epson, this internationally renowned digital printing equipment supplier, and introduced its first Epson SurePress L-4033AW inkjet digital label printer.
Epson SurePress L-4033AW Inkjet Digital Label Press
"When we chose the Epson SurePress L-4033AW as our 'trailblazer' into digital printing, two aspects attracted me most: First, the device uses environmentally friendly water-based pigment inks. Although environmental policies were not as strict back then as they are now, as a responsible manufacturing company, we have always made our best efforts to minimize the environmental pollution and damage caused by production; Second, the color saturation is very high, capable of matching the colors of traditional flexographic printing, and the printed patterns have excellent sunlight resistance and durability. This meets our customers' demands for high-quality, durable labels and aligns perfectly with our company's overall product structure."
Mr. Tang recalled, "Of course, Epson's comprehensive after-sales service also impressed me deeply. Whenever there was any problem with the equipment, their engineers would always respond immediately and could basically solve the issue within 24 hours. Such thorough after-sales support further strengthened our determination to cooperate with Epson."
Based on our deep trust in the quality, technical strength, and after-sales service of Epson equipment, coupled with the continual growth of the company's digital printing business, in 2025, after careful market research and internal evaluation, Hengchengda decisively invested in purchasing a second water-based inkjet printing device-the brand-new model Epson SurePress L-5034 High-Speed Wide Color Gamut AQ Eco-Friendly Digital Inkjet Label Press-becoming the first company in the Changzhou area to introduce this advanced equipment. This move marked a benchmark in the field of digital printing for technological upgrading and production capacity expansion, laying a more solid foundation for its continued leading position in the high-end label printing market.
Epson SurePress L-5034 High-Speed Wide-Gamut AQ Eco-Friendly Digital Inkjet Label Printer
"The Epson SurePress L-5034 not only inherits the advantages of the SurePress L-4033AW, but it also achieves significant improvements in printing speed and material compatibility. At the same time, its pre-treatment function effectively solves issues related to the absorbency and noise of substrates. Even on uncoated media, it can efficiently produce images with rich colors and outstanding details, consistently maintaining color accuracy throughout the process," praised General Manager Tang without hesitation.
"Moreover, this equipment rarely encounters problems. Since its installation and operation over a month ago, it has basically run without issues. Orders that previously required two shifts can now be completed in just two to three hours, greatly improving production efficiency."
Such outstanding performance gives Hengchengda more confidence when facing clients and enhances the company's competitiveness in market expansion. In the interview, General Manager Tang shared a memorable example: "Recently, a client came to inspect our factory. They originally thought digital printing was relatively rough and of lower quality. However, after seeing the labels printed by the Epson SurePress L-5034, they were very satisfied with the delicacy of the print colors, completely changing their perception of digital printing and giving high recognition to our production capability and product quality."
Business Areas Involved by Hengchengda
Digital Empowerment: Hengchengda's Path of 'Equipment Upgrade' Continuously Expands, Achieving a Qualitative Leap in Printing Quality. Today, Hengchengda has not only realized the intelligent, efficient, and precise production processes, but its business has also gradually expanded from the industrial sector to fields such as food and beverage, alcohol, pharmaceuticals and healthcare, and daily chemicals-industries with extremely stringent and diverse label printing requirements. The business map has further expanded, market share continues to climb, and core competitiveness has been further strengthened.
Innovation-Driven
Multidimensional Measures Activate New Momentum for Transformation
"Today, the label printing market is highly competitive and cutthroat. Only by using equipment to ensure quality, driving service through innovation, combining software and hardware excellence, and establishing our own technical moat can we remain invincible in the market," said General Manager Tang. As Tang said, in addition to having advanced equipment with complete functions and excellent printing quality, Hengchengda places special emphasis on the collaborative advancement of management innovation and design innovation. Through this dual approach, the company continually drives transformation and upgrades, moving toward new heights of development.
In terms of management innovation, Hengchengda updates its management software in a timely manner according to the dynamic changes in order structure, deeply analyzes product profitability, and provides scientific and reliable decision-making references for the next stage of enterprise development.
In terms of design innovation, Hengchengda attaches great importance to the importance of front-end design. It has established a professional design team that leverages its expertise to provide clients with comprehensive, refined, and customized design solutions. These solutions cover everything from label concept creation and pattern design to color matching and material selection, ensuring that designs align with product characteristics and market demands, helping clients stand out in the market.
"After enduring countless trials, one remains strong against the winds from all directions." With keen market insight and decisive action, Hengchengda has forged a unique and steady path of development. Looking ahead, we have every reason to believe that, with both Epson's technical support and its own spirit of innovation, Hengchengda will steadfastly pursue excellence in quality, uphold an infinite passion for innovation, and meticulously craft every label for its customers, accelerating its progress in the field of label printing.