From 'manufacturing' To 'innovation'!

With the rise of the cultural and creative industries, a number of printing and packaging companies in Longgang have proactively transformed, seizing development opportunities amidst the industry's waves. Among them, Zhejiang Shuyuan Stationery Co., Ltd., relying on its solid foundation in traditional products, diversified market layout, and strong brand strength, has achieved steady growth in output value and continues to make breakthroughs in domestic and international markets.

Walking into the assembly workshop of Zhejiang Shuyuan, the workers are busy packing a batch of snap-button bags, which are about to be shipped to Russia. According to Ren Jing, the deputy general manager of production, PP products, as the company's "flagship products," currently account for 30% of its total exports and are an important support for its export business.

"Our orders are very ample this year, with tasks scheduled until May. Right now, everyone is working overtime to catch up on shipments," said Ren Jing.

The fulfillment of orders is inseparable from the company's diversified layout. While consolidating the advantages of traditional stationery products, Shuyuan Stationery actively seeks change, actively expanding into emerging fields such as cards and anime stickers. At the same time, the company focuses on promoting brand upgrades, establishing its own brand 'Jiyan', and gradually achieving a transformation from 'product manufacturing' to 'brand innovation', further enhancing core competitiveness.

"Last year, the company's sales were very impressive, receiving high recognition in the market. We currently have dozens of distributors and agents nationwide. This year, we are expanding our scale, continuously increasing investment in product development, and constantly launching new IDs," Ren Jing explained.

Sustained innovation and layout have brought remarkable growth to the company. Reporters learned that the company's production output value in 2025 exceeded 60 million yuan, with a year-on-year growth rate of 17.1%. Talking about future development plans, the company is full of confidence.

"Next, we plan to build 'Jiyan Lifestyle Stores', layout across multiple tracks simultaneously, focus on online e-commerce sales, and actively participate in major international exhibitions such as the Shanghai Fair, Canton Fair, and Frankfurt Fair, further expanding our market footprint," Ren Jing stated.

Today, Shuyuan Stationery continues to enrich its product matrix, strengthen the construction of its own brand, and leverage the dual forces of online e-commerce and international exhibitions to further enhance brand influence, supporting the high-quality development of the Longgang printing and packaging industry.