"How awesome can 'printing and cultural tourism' be?"
What kind of sparks are generated when traditional manufacturing meets the cultural and tourism industry? Anhui Xunda Cultural Investment Group (hereinafter referred to as Xunda Cultural) has provided its answer through years of exploration. This private printing and packaging enterprise has undergone three relocations and four transformations, taking its printing core business as a foundation to carry out multi-stage explorations around the integration of culture and tourism. It has expanded its business into multiple fields such as cultural arts, industrial tourism, and digital film and television, forging a distinctive 'printing and cultural tourism' integration path and offering valuable insights for industry development.
Schindler Culture Luzhou kiln
In the field of digital technology, Schindler Culture has built Anhui Digital Culture Technology Industrial Park, introduced XR virtual shooting equipment and technology, AI intelligent technology, etc., built an all-weather, multi-scene professional shooting space, and injected scientific and technological momentum into film and television creation. At present, the park is negotiating cooperation with crews such as "The Wandering Earth 3" and Zhang Mingmin's "My Chinese Heart", and is committed to creating a new benchmark for the integration of film and television technology.
Schindler Culture also opens up a new track for industrial tourism, combining industrial resources with research and education. In 2025, Schindler Culture will receive a number of primary and secondary school research groups in Hefei, allowing young people to feel the charm of traditional art through immersive experiences such as drawing blanks and painting porcelain, and realize the two-way empowerment of industrial culture dissemination and research and education.
Know and do far, and condense the mind of cross-border integration
On the road of exploration of cultural and tourism integration, Schindler Culture continues to reflect and summarize, condensing its own development logic. This "mental method" precipitated from practice not only makes the cross-border integration of Schindler culture more stable, but also provides a useful reference for the transformation and development of the same industry.
Accurate positioning and finding the right market entry point are the prerequisites. Traditional printing enterprises do cultural and tourism integration, and the most taboo is blind investment and follow the trend. Schindler Culture closely follows the market window of the outbreak of short videos, builds a digital culture and technology industrial park, accurately grasps the technological and digital trend of cultural and tourism integration, and makes every investment implemented.
Sticking to the main business and realizing the coordinated development of the main and secondary is fundamental. Schindler Culture has always adhered to the development concept of "cross-border without cross-line, and the main and deputy are in the hall together", and regards the main business of printing as the foundation of settling down. The exploration of cultural and tourism integration has not only not weakened the printing sector, but has formed a good pattern of mutual empowerment and mutual promotion with the main business. With sophisticated equipment, rigorous management and excellent quality, Schindler Culture successfully won the order for cigarette packs from Anhui China Tobacco Company in 2024, bringing the development of its main business to a new level.
Steady and steady work and adhere to gradual development is the key. The integration of culture and tourism is a systematic project that cannot be achieved overnight. Schindler Culture adheres to the development idea of "activities become projects, projects into industries", so that every cultural tourism practice becomes a paving for industrial upgrading, promoting and gradually upgrading layer by layer, so that integrated development can be stable and far-reaching.
Win-win cooperation and cohesion of multiple development forces are supported. The development of single-handedly has long been a thing of the past, and Schindler Culture's cultural tourism projects are inseparable from the strong support of partners. Adhering to the concept of win-win cooperation, Schindler Culture has gathered many resources on the road of cultural and tourism integration, and also made the road of development wider and farther.
Facing the future, Schindler Culture has already planned the layout and clarified the direction. focus on research and learning, so that Schindler industrial tourism can attract and help more young people; Focusing on cultural and creative activities, planning and hosting the first Ziyunshan New Media Film and Television Art Season. With Hefei Focus, AI movies, college student virtual production competitions and other content as the core, create new highlights of the cultural and creative industry; The main promotion of integration, in the upstream and downstream of the printing industry chain and the cultural tourism industry chain, be a good catalyst, be a good communicator, make integrated development a common practice, and truly realize the virtuous circle of "the development of the main business encounters bottlenecks, and the side business expansion comes to help".
In the face of new missions, new opportunities and new hopes, Schindler people are determined to take the lead, seize the day, live up to the time every day, always adhere to the core values of "trustworthiness accumulate wealth, innovation to achieve tomorrow", and adhere to the enterprise spirit of "hard work and innovation, strive for first-class". In the printing industry, we will work together, work intensively, and climb the peak, and continue to innovate and make breakthroughs in the exploration of cultural and tourism integration.