The form of anti-counterfeiting packaging design and its future development of new technology
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With the development of anti-counterfeiting technology and the increasing anti-counterfeiting requirements of users' packaging, anti-counterfeiting packaging has become a topic of increasing discussion among packaging companies and packaging users. Market demand has stimulated the technological advancement of packaging anti-counterfeiting, and has enabled packaging and production companies to continuously develop new products, and actively cooperate with professional anti-counterfeiting enterprises to meet the requirements of individual packaging of enterprises.
First, the form of packaging anti-counterfeiting
Anti-counterfeiting packaging is shifting from anti-counterfeiting and anti-counterfeiting printing of packaging materials from the original “sticking plaster” (with anti-counterfeiting label). The current packaging anti-counterfeiting methods mainly include:
1. Put a security label on the box
The anti-counterfeiting labels on the packaging box include laser holographic anti-counterfeiting labels, anti-counterfeiting labels printed by various anti-counterfeiting inks, fluorescent anti-counterfeiting labels, thermal anti-counterfeiting labels, telephone anti-counterfeiting coded labels, etc., and almost all the signs and labels with anti-counterfeiting functions are packaged. Applied on.
2. Put anti-counterfeit anti-explosion seal/sealing on the box
Attaching a tamper-evident seal/sealing to the package is also a method of packaging anti-counterfeiting, such as the sealing tape of the domestic express delivery EMS, the Robust sealing tape, the sealing label of the Tsinghua Tongfang computer, and the packaging box of the Chinese sports lottery issuing equipment. Sealed and so on.
3. The laser holographic film package is used outside the package.
Laser holographic film with large-format anti-counterfeit holographic image or general-purpose image as packaging material, or composite on paper surface, such as Philips bulb packaging, Unilever's Colgate brand toothpaste, Epson's ink cartridge packaging, etc. film.
4. Box contents anti-counterfeiting
Use anti-counterfeit warranty card, anti-counterfeiting certificate, anti-counterfeiting customer service card, anti-counterfeiting authorization, anti-counterfeiting manual, anti-counterfeiting installation guide, anti-counterfeiting installation agreement, etc.
For example, the watermark paper manual of Lijunsha of Xi'an Pharmaceutical Factory, the watermark paper manual of Jiaoda Anli Oral Liquid, the software customer service card of Whist Technology Company, the software license of Guanqun Jinchen Software Company and so on.
5. Patented design anti-counterfeiting of the packaging container itself
Such as the Robust whirlwind cover, alcoholic wine is also directly on the bottle body and bottle mouth for anti-counterfeiting design.
Second, packaging anti-counterfeiting new technology
The above anti-counterfeiting methods are basically well known to the majority of packaging users. Now, only the other anti-counterfeiting methods are introduced as follows.
1. The packaging material itself uses special or special wrapping paper
Such as layered dyeing anti-counterfeit paperboard, this new type of packaging anti-counterfeiting material is the layered dyeing of the inner pulp layer in the cardboard manufacturing process, using the tearability and the grindability of the cardboard itself to extend the anti-counterfeiting recognition function to the internal structure of the cardboard. In the case of any external printing technology, it is impossible to counterfeit, so as to achieve the purpose of anti-counterfeiting.
2. Partially adopting the hot stamping holographic image technology or the special marking technology embossing technology combined with the packaging material on the packaging box;
Secure embossing technology with implied text or graphics Holographic laser stamping technology is one of the safer and more novel anti-counterfeiting technologies. It has been widely used in tobacco, alcohol, cosmetics and pharmaceutical packaging. It can also be combined with three-dimensional dynamic shading anti-counterfeiting design, high-precision and high-quality refraction light pattern design. Such as Furong Wang, Yunyan, Dahongying, Zhangzhou Daqu and other tobacco and alcohol packaging, the packaging box of Gankang tablets have adopted this technology.
3. The package number and the content number correspond one-to-one or mutually decode anti-counterfeiting technology
Using laser coding or inkjet random coding technology, the package and content are coded for personalization and anti-smuggling, and the computer database is used to manage the authenticity. At the same time, the two codes can be the same or have some corresponding conversion relationship. To prevent the reuse of packaging. You can also use encrypted barcodes or PDF417 QR code technology with database capabilities. The use of bar code technology also meets the requirements of automatic identification and rapid identification of logistics.
4. Anti-counterfeit shading design and security printing technology on the inside of the box
The anti-counterfeiting pattern is printed on the inner surface of the box of Xijun Pharmaceutical Factory Lijunsha Tablets by using a single anti-counterfeiting line (pattern) design technology and spot color to print anti-counterfeiting patterns.
The use of scrambling security design techniques and the use of decoders to identify the authenticity of the package. Such as Shijiazhuang Pharmaceutical Group Co., Ltd. "Vihong" azithromycin tablets packaging.
5. The overall anti-counterfeit shading safety design and security printing technology on the outer surface of the small packaging box
The so-called security design of anti-counterfeit shading refers to the combination of various anti-counterfeiting design elements for creative combination and close combination with the personality characteristics of packaging users, which is completely different from the special design technology of commercial design. These anti-counterfeiting design elements mainly include: personalized shading, anti-scan/copy design, new-choss flower ball, line relief image, micro-text, latent image technology, secret recording technology, mask technology, twisting technology, disturbance view Literature and so on.
The so-called security printing technology refers to the special printing technology that uses various printing processes and uses anti-counterfeiting raw materials. It generally refers to the spot color printing technology and uses various security anti-counterfeiting inks that can meet the anti-counterfeiting design requirements (such as UV fluorescent ink, infrared). Fluorescent inks, magnetic inks, photochromic inks, optically variable inks, phosphorescent inks, etc.).
The combination of safety design and commercial design results in both aesthetic effects and good visual impact, as well as the use of conventional counterfeiting methods such as electronic color separation/photolithography/electronic scanning used in conventional commercial printing. Such as the British anti-counterfeit packaging printed by the German company.
Anti-counterfeiting packaging can not only enable enterprises to achieve the proliferation of counterfeit goods, facilitate consumers to recognize fake and false, protect the legitimate interests of enterprises and consumers and intermediaries, but also play an increasingly important role in improving brand image, product image and company image. An indispensable role.
Therefore, when selecting anti-counterfeiting technology, enterprises should consider the current fraud situation and take into account the future development. While not changing the main anti-counterfeiting design image, the company can continuously deepen the anti-counterfeiting technical measures and technical content. That is to say: enterprise managers should take anti-counterfeiting and anti-counterfeiting packaging as an indispensable part of the commodity and consider it comprehensively and systematically.