Perfect encounter between special printing and home decoration

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Special printing is one of the crafts of dressing up home decoration. How to take the lead in realizing green and environmentally friendly printing is not only the top priority for enterprises, but also a leading opportunity in the future development of the industry. It is believed that through the joint efforts of the upstream and downstream markets, some technical and trade cooperation activities will be held regularly or irregularly. The application and promotion process of special printing in China will continue to accelerate, and the home decoration market will surely reach a new level.

In the first half of 2009, the financial crisis unexpectedly occurred, raw materials rose and then rose, and the real estate industry was sluggish. In the face of “internal and external troubles”, the home building materials industry timely adjusted the market development strategy and sales model. However, "strictly waiting for" has not been able to withstand the harshness of reality, the departure of B&Q, the disappearance of small-brand building materials, and the whole industry really felt the sternness of shuffling.

What is gratifying is that the whole industry is not as "cold" as expected. On the contrary, with the economic recovery, especially the rebound of the property market, the home furnishing "cold winter" that began in the second half of last year has been thawed, and it has begun to pick up. Signs.

Tian Wanliang, Secretary General of the Information Advisory Committee of the China Building Decoration Association, said in an interview with the “China Household Consumption Trends” series of SouFun.com: “Because the state’s policy of firm confidence, including the China National Association, has a direction, the home industry generally began to shake off in the first half of the year. The impact of the financial crisis has returned to the track of rapid development. "One of the characteristics of this year's home furnishing industry is that the brand effect is getting stronger and stronger. The scale and market share of some leading companies are gradually increasing. This is a sign that the market is maturing.

In the future market, after the home business is bigger and stronger, how to better return consumers, how to achieve long-term stable and sustainable development will become a problem that enterprises need to solve. Home decoration is a sunrise industry, it is sustainable and sustainable development, the future of new rural construction, the transformation of old cities, etc., whether it is public buildings, tooling, home improvement, design and construction materials are a big market, so home furnishing enterprises It is necessary to have the ability to innovate and continuously enhance its core competitiveness.

Special printing industry opportunities and challenges coexist. In today's economic globalization, the topic of “environmental protection” and “energy conservation” has penetrated into all walks of life, and more and more consumers have placed environmental protection at the top of home decoration.

Green printing is beneficial to the development of enterprises both in the long run and in the short run. In the long run, every printing company has the responsibility and responsibility for environmental protection. Then the environmental protection measures of the whole country and the whole world are implemented. The improvement of China’s natural environment and the improvement of the deteriorating global situation are all From the direct and long-term beneficiaries. In the short run, regardless of whether domestic printing companies will go abroad to participate in international competition, they must accelerate the solution of pollution problems in their own production.