The combination and promotion of printing on e-commerce platform
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Printing companies and graphic fast printing companies have established e-commerce platforms, and the company's overall business has been transferred to the Internet in a step-by-step manner. Although it is somewhat difficult, professional system integrators, IT companies, and visual design companies provide designs. , building, publishing, and even helping companies run websites, so it's not difficult for companies to build e-commerce sites. However, for most printing and graphic printing companies, investing in e-commerce is not easy. The construction cost of hundreds of thousands or even millions of yuan is only the beginning. The monthly marketing expenses and brand promotion costs are also costly. 100,000 yuan or more, this is the biggest threshold for e-commerce!
Is it that small micro-printing enterprises and graphic fast printing enterprises can only become agents and distributors of existing printing e-commerce platforms? Is there no other options available? I believe that if you are a small micro-printing enterprise, you can choose this road. Simple and effective, but also have to go their own way. Starting from a product, doing fine, specializing, and constantly developing derivative products with Internet attributes, creating added value for customers, thereby increasing the gold content of printed matter. At the same time, based on close cooperation with customers, find the right opportunity to turn customers into agents.
Live code business card
Offline sales, business cards are stepping on the door; e-commerce sites, business cards are also stepping on the door. There are many websites that make QR codes for electronic business cards, but there are not many websites that can do the QR code. (Note: Live code refers to the variable content after scanning the QR code), and can be embedded in the advertisement image. Links are even rarer. If you can embed a corporate website, the meaning of this business card is unusual for customers. Such a business card can be charged a service fee on an annual basis according to the functions implemented. The QR code in the business card of Figure 1 is a complete case, and the printed product can directly reference the product link in “Wei Shang”. And the realization of all these electronic business card functions is less than 10,000 yuan.
Electronic business cards now have Internet properties. Everyone scans the QR code in Figure 1 and finds that this business card is embedded with a H5 page link for personalized desk calendar and photo album. Customers can edit a photo album, a desk calendar and no need to install any app directly through the mobile phone. The company that develops the photo editor adopts the "initial construction fee + order handling fee" mode. Printing companies and graphic printing companies can use the most advanced H5-based photo editors at almost zero threshold. Your own personalized product e-commerce platform.
product marketing
With the electronic business card, personalized product mobile platform, how to promote?
First of all, the offline promotion. Taking the desk calendar as an example, the banking, automobile, insurance and other industries require a large number of desk calendars to give customers each year, but the real use rate of these products is not high, resulting in low exposure of the desk calendar, and it is impossible to talk about the effect of implant advertising. But what if you customize your own personalized desk calendar for your customers? This desk calendar will definitely be in a prominent position, and there will be more people paying attention. The e-commerce platform can also exchange the desk calendar for points, receive e-vouchers for free on the public account, and interact with customers to realize the promotion of their own brands and product sales.
It is well known that the sales of the desk calendar are time-efficient. How can the desk calendar be sold as a product of the whole year? How can the desk calendar become a third-party agent for product sales? Very simple, for example, pregnant women with different pregnancy cycles, and each pregnancy cycle. The date of the inspection and the calendar of the precautions. Do you think that the obstetrics and gynaecology and the monthly clubs of major hospitals are willing to adopt and accept such a desk calendar as a third-party agent?
Compared with the desk calendar, the application scene of the album is more, the enterprise team building activities, the graduation season commemorative album, the karaoke venue party album, the bank point redemption products, etc., can realize the batch production of personalized albums. However, it should be noted that in the process of making a photo album, multi-person online collaborative editing is required, such as 30 people in a graduating class, each person assigns a page, and finally merges to complete a photo album.
All of the above products are actually business orders. Personalized products exist only as a form of media, and precisely through the production of these personalized products, the printing companies and customers can establish a closer relationship.
About online promotion. You can use your mobile phone to record the whole family’s New Year’s greetings and make photo magazines for parents’ activities. This is an online marketing campaign for a company in the imaging industry during the 2017 Spring Festival. The whole event was promoted in the circle of friends by WeChat red envelope. Baidu's statistics show that it included 7 days of Spring Festival in more than one month, more than 12 million page views, and more than 1.1 million unique ID visits, resulting in orders close to 100,000 albums. Such click-through rates and visits are just a single business that spreads out through 200 links.
In short, the way the Internet is promoted is due to the common wisdom of everyone. Anything that has already been achieved will become more perfect. Anything that people thought was impossible to achieve in the past may be realized in the near future. I hope everyone can become a part of it. , interconnection, mutual trust, and win-win! Future Tomorrow!