A practitioner talks about on-demand printing
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
The Interactive Publishing Network is part of Beijing Aoweibosch Book Distribution Co., Ltd., and the on-demand printing business began in 2009. Since the interactive publishing network relies on the mechanical industry publishing house Beijing Huazhang Graphic Information Co., Ltd. (hereinafter referred to as "Huazhang"), the first batch of products printed on demand is Huazhang's book products.
Several important questions about on-demand printing
Today's interactive publishing network's on-demand printing business has been done for more than eight years, the number of products has increased from a few hundred to tens of thousands, and orders have increased from the beginning of the month to a few hundred per month. Workflows are constantly being refined, optimized and improved. The channel has also expanded from the self-owned website platform of the interactive publishing network to the Confucius second-hand book platform, Taobao and Tmall platform. In the process, we are constantly looking for suitable products, effective marketing methods and more accurate people. Looking at the development of on-demand printing business for several years through Interactive Publishing Network, the author believes that there are more important issues related to on-demand printing:
1. Product positioning for on-demand printing. For the on-demand printing business, everyone will think that it should be aimed at the broken book, but in fact not all of the broken book products are suitable for on-demand printing, which means that customers are not required for all types of broken books. According to the practice data of the interactive publishing network for many years, professional books are more suitable for on-demand printing.
2. Confidential and safe management of products. As we all know, the publishing house has a strong awareness of copyright protection. We have signed a tripartite agreement with publishers and printing companies for the sales of products that are authorized to print on demand, and the printing companies that cooperate with us also have certain qualifications. Therefore, the security of the electronic files of the products is fully guaranteed.
3. Save the electronic files of the product. The degree of preservation of electronic documents is related to the management of each publishing house. Many publishers do not have a sense of filing, so the electronic information of books was not complete long ago, which also led to limited supply of professional products.
On-demand printing advantages
The above is a summary of the process of the interactive publishing network in the development of on-demand printing business in recent years. Next, the author will talk about its advantages based on years of on-demand printing practice.
1. Extend the life cycle of books, especially the life cycle of some classic professional books. Some professional and academic books are relatively small, but there will be demand after becoming a broken book, but this demand will not reach the printing quantity of traditional printing, and on-demand printing can satisfy the niche customers. Demand has extended the life cycle of classic books.
2. For books with small circulation, especially for professional and academic books, on-demand publishing is the best way to publish. Through our exploration and data analysis in on-demand printing practice in recent years, we have also verified that professional and academic books are more suitable for on-demand printing. At the same time, since professional and academic books are niche products in the book industry itself, from this perspective, on-demand printing has a long way to go.
In fact, in foreign countries, the on-demand printing business is aimed at all book products. However, most of the on-demand printing business is still positioned in the broken book in China, but the author believes that the on-demand printing business is equally applicable to the new book.
In recent years, everyone should be familiar with the term "crowdfunding." Books can also be crowdfunded. Hua Zhang has tried book crowdfunding very early, and crowdfunding publishing is actually a concept of on-demand printing. A new book is spread through the Internet in the form of crowdfunding, and finally printed according to the real needs of customers, which is also innovation in the publishing industry.
So on-demand printing is not only for out-of-print books, but also for new books. In the past two years, science publishers have been continually trying new books to manage inventory, and they have adopted the concept of on-demand printing. The Interactive Publishing Network has also been working with the Science Press in this area.
In addition to the above mentioned, some authors' reprints can also use this crowdfunding method for on-demand printing. In today's era of media prevalence, on-demand printing also offers more opportunities for some small print products.
3. Printed documents are stored digitally, and can be updated or replaced as needed. The latest version is still printed.
4. On-demand printing can effectively alleviate the economic pressure of publishers.
Everyone knows very well that today's book products are limited, and many books are “homogeneous”. A good theme will be transformed and published by many publishers. For example, in the past two years of very hot children's books, many publishers in some professional fields have been involved in the field of children's book publishing. In such a book publishing environment, there will inevitably lead to fewer and fewer boutique books, and more and more book products are published for publication. At the same time, the annual book market return rate and scrap rate are bound to increase, which has caused certain economic pressure on publishers. Therefore, on-demand printing can truly print and sell according to demand, not only can improve the quality of book products in the market, but also effectively reduce the economic pressure of publishers.
5. Environmental protection. As we all know, smog has been serious in recent years. In the severe days of smog in 2016, the state forced some production and manufacturing enterprises to stop production, including many printing factories. However, for on-demand printing, many foreign and domestic digital printing devices have already met environmental standards and are able to cope well with environmental issues. Of course, this will increase the cost of the enterprise, but the author believes that the increase in cost can be solved by the advantages of pricing and product quality. At the same time, it can bring great environmental benefits to the society. Of course, pushing on-demand printing requires a joint effort by the entire publishing and printing industry.
On-demand printing is not a single topic, but a final goal, and a multi-win service plan. This will be an innovative model that uses digital printing technology to effectively meet demand, help control costs, enhance communication efficiency, shorten cycles, and increase return on investment. Of course, we hope that this model will first make the company profitable, but also bring better social effects.
The above remarks are some of the feelings and perceptions of the author's personal implementation of the on-demand printing business in the interactive publishing network in the past few years, from the perspective of a practitioner.