Digital printing industrial application
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Digital printing has evolved from electrostatic imaging technology and electronic ink technology to the current hot inkjet printing technology and nano-ink technology. Digital printing has gone from being in the use of copying and copying shops to the commercial application of fast-printing shops, and then gradually entering the tradition. Industrial application of the printing plant.
It is worth noting that although the digital printing equipment for electrophotographic photography is very mature, and many traditional printing companies have introduced digital printing equipment and layout digital printing, many devices are idle, even if the application is limited to proofing, or do some technology. Research, real production and profitability are few and far between.
The emergence of this phenomenon may be the technical bottleneck of electrostatic imaging technology, making it difficult for such equipment to meet the needs of large capacity and high-speed printing of printing houses, thus restricting the popularity and application of digital printing technology in traditional printing. Until the advent of inkjet technology and nano-ink technology, technology has matured, broadening the application field of digital printing, and traditional printing companies have focused on this advanced technology.
Drupa 2016 showed a number of high-speed, large-format digital printing equipment, such as Landa S10, HP Indigo 12000, 50000, Komori Impremia IS29/AccurioJet KM-1, Ricoh Pro VC60000, Kodak Prosperity 6000C, Scodix E106 digital UV special effects printing machine, etc. We can see that there are not only high-capacity digital printing equipment, but also professional, high-efficiency digital printing equipment, which digitizes the entire production chain of printing and organically combines them to fully meet the needs of users. Of course, in addition to the above equipment, Heidelberg also launched Primefire106, Landa launched the Landa W10 / Komori NS40 and other large-format high-speed inkjet equipment, the digital printing in the application of packaging printing, showing the digital printing technology flourishing towards packaging printing future.
And let us have reason to believe that digital printing technology can achieve industrial production is not a dream. The fact that drupa 2016 frequently sent intent purchase agreement: Xianjun Long, Hu Cai, Zhongshan Zhongrong and other domestic well-known enterprises signed large-format, high Capacity digital printing, post-press equipment.
Industrial application of digital printing in the field of publication printing
The increasing popularity of electronic books, the fragmentation of reading, and the problem of book inventory are all overwhelming. There will be some people in the society who are interested in and have a demand for broken books and niche books, but these needs are relatively small, and it is difficult for publishers to reprint them for cost and benefit considerations. Through the use of digital printing technology, as well as the re-combination of the editing, printing and distribution of the publishing process, it is possible to achieve a printing, print production according to user needs, achieve zero inventory of publication, and also meet the minority readers. The demand, the benefit of others, and the on-demand publishing model in the field of publishing and printing have become an important industrial application field for digital printing.
Domestic publishing units and printing companies have begun to explore the application of digital printing technology in the field of publishing and printing, such as Phoenix Publishing Media Group, whose business involves publishing, publishing, printing, finance and other six business segments. Phoenix has been investing since 2012. Introduced domestically and integrated to innovate Asia's first black and white POD on-demand printing connection. In 2013, it invested in the establishment of the largest cloud computing center in East China, the “Phoenix International Cloud Computing Center”. In 2016, the “Phoenix Digital Asset Management Center” established on the Phoenix Cloud Computing Center was officially opened. The system has the features of “precise version management, secure resource storage, and convenient release of calls”, which has become the first choice for many publishers “digital storage”.
In the printing enterprise, Hucai is an early adopter and a pioneer. It is characterized by the fact that the front end of the publishing industry chain has a professional on-demand publishing e-commerce platform - "Sou Shu Yuan", which is deep in publishing, digital printing and e-commerce. Integration, providing the publishing platform for the publishing house, and the smart cloud factory in the whole country, which is close to the market, has cooperated with 50 publishing houses. The copyright accumulation has reached more than 50,000 by the end of 2015. On the production side, Hucai owns HP inkjet rotary presses and HP Indigo 10000 devices.
In April 2016, it signed a cooperation agreement with Jingdong to subvert the first-printing and post-sales model, and at the same time open the new book sales, it also provided the stock book sales service for the publishing house. At the same time, Jingdong can provide the collected albums for the tiger color and its Click volume, effectively collect the market information of the demanded book, and jointly obtain the copyright of the broken book, or scan the broken book into an electronic file, provide the on-demand printing service for the broken book, and provide digital files for the tiger color. And the copyright management system guarantees the security of data copyright and escorts the book forever.
Of course, there are still many companies in China that try to publish on demand, such as IP Publishing House, Kyushu Centrino, China Education, China National Petroleum Corporation, etc. At the end of 2016, People’s Posts and Telecommunications Press introduced the Kodak Prosper 1000, which aims to introduce high-speed inkjet. Printing technology, starting from the end of the printing chain, promotes the digitization of publishing houses and the transformation and upgrading of on-demand publishing. Also in 2016, LightningSource, the first company to develop an on-demand publishing business, signed up to 10 HP Indigo devices at drupa 2016 for on-demand publishing. All of the above phenomena and trends undoubtedly demonstrate the bright future of digital printing technology in the industrial application field of publishing and printing.
Industrial application of digital printing in commercial printing
It is well known that digital imaging equipment for electrostatic imaging is very mature in commercial applications, but its printing quality and speed are difficult to achieve industrial applications of commercial printing. With the maturity of inkjet technology, many traditional digital printing companies in China have begun to explore the application of digital printing technology in commercial printing.
I have to mention the Yachang Culture Group, which has been studying digital printing technology since 2010. From electrophotographic equipment to electronic ink equipment to inkjet equipment, Yachang's desire and exploration of new technologies has been at the forefront of the industry. In 2016, a total of 3 Komori Impremia IS29 color sheet-fed high-speed inkjet devices were signed, one of which has already started to receive normal production operations.
As the “cultural group” displayed by its company name, Yachang is not a pure printing and processing enterprise, but a cultural group with huge digital resources and copyright resources. Yachang has been transforming and has been leading the industry. The “Pass to Yachang” project is a pioneer project for Yachang to expand the B2C model in recent years. Artists, professional photographers, photographers and mass users pass their photography to Yachang via the Internet, but this product may only need one or dozens of copies, but these customers are very picky about the quality of the products, using traditional The cost of printing is too high, and this kind of business is the field of digital printing.
Also as the leader of digital printing companies - Tianyi Fufu also introduced Konica Minolta AccurioJet KM-1 color sheet-fed high-speed inkjet equipment for commercial printing at the end of 2016, not only can undertake the business of its own platform, but also Will receive the processing orders of the same industry, not only to ensure the production speed, but also to ensure product quality. In the same year, Goddess Blessed also introduced JETVARNISH 3DS digital post-press equipment. It is worth mentioning that the products produced by JETVARNISH 3DS won the gold prize of the single prize in the 2016 “Keyin Cup” digital printing work grand prix, and in the live demonstration of the award ceremony It has also become one of the most eye-catching works. God's blessings explain the seamless integration of inkjet digital printing equipment and digital finishing equipment.
We can see that not only traditional printing companies are not soft on the introduction of high-speed inkjet devices, but also large digital printing companies have been active in the industrialization of commercial printing. For example, Langfang Xintianxia and Beijing Yindi have introduced HP Indigo 10000 high capacity in 2016. Digital printing equipment is used for commercial printing. Traditional printing companies and large digital printing companies have been involved in the commercialization of digital printing in commercial printing applications, which is not unrelated to the increasing number of individualized, multi-batch and small orders in the market. With the digital printing equipment no longer critical to the performance of the paper, the continuous improvement of the printing quality, the wider color gamut, and the expansion of the size of the substrate, the application of digital printing equipment in commercial printing has become increasingly industrialized.
Industrial application of digital printing in the field of packaging and printing
According to the latest exclusive survey by Smithers Pira, the value of digital printing packaging is expected to reach $13.2 billion in 2017 and will climb to $23.2 billion in 2022. The application of digital printing in packaging and printing has gradually expanded, and it has also provided new service forms for packaging processors and brand customers. Many terminal brands have begun to use personalized packaging and labels to attract customers and stimulate customers' desire to buy, such as Coca-Cola's nickname bottle, Jiang Xiaobai's line of words, Oreo's personalized packaging, and its latest personalized music box. The market responded enthusiastically.
Moreover, as the public feels more and more intense about the festival, many end customers will launch personalized product packaging that meets the festive atmosphere in the corresponding festivals. It can be said that the terminal has more and more personalized and small-volume packaging requirements. Packaging companies are bound to smell this market trend, and have begun to pay attention to digital printing equipment. Many pioneers have already purchased digital printing and equipment to explore.
In 2016, the hot "set of sugar" came from Shandong Green Love Candy Co., Ltd., which is an early adopter of personalized packaging. Before 2016, she was just a confectionery processing factory. In early 2016, the candy company introduced the first HP Indigo 20000 in China to print personalized candy packaging. The packaging shape and pattern were personalized and customized quickly. The whole country has become a blast, and it is a typical case of successfully applying digital printing and printing technology to packaging.
Of course, there is a personalized packaging explosion that not only green loves one, Shenzhen Weiwei Digital Co., Ltd.'s purse paper towel is also a classic case, pouch paper in the daily life is a very high rate of products, can be seen everywhere in the restaurant and event scene, the frequency of use is very High, the use of purse paper towel carrier for product marketing or event promotion can penetrate people's lives. The general activities of promotional paper towels are used in a small amount, and the delivery cycle requirements are relatively high. Shenzhen Weiwei Digital uses digital printing to print paper towel packaging, which can guarantee the delivery cycle, and can also be customized and personalized. Of course, in addition to the successful application of the above two companies, Shanghai Hongyuan's multi-version Coke label, Kunshan Kewang's customized Durex carton packaging, Zhongshan Zhongrong's personalized biscuit box and other products have long been infiltrated into our daily lives.
Volkswagen's customized products are becoming more and more popular, and the changes in consumption patterns have driven the changes in market demand. The market has also put forward more requirements for printing companies. With the advancement of digital printing technology, printing and packaging companies began to explore digital printing. The advantages of technology are grafted into the application of industrial printing.