Introducing digital printing equipment, we must pay attention to these points
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In the Internet and digital today, the business model of the company is constantly changing, and the same is true for label printing companies!
End users have variable data, anti-counterfeiting, traceability and traceability, logistics information control, novel and unique appearance, interesting brand stories, scan code attention, lottery and other needs, more short-run, multi-version label printing needs , with faster delivery time, lower cost and other requirements;
Label printing companies have reduced the consumption and waste of materials, energy and auxiliary products, reduced labor, reduced site rent, increased automation equipment, increased production efficiency, reduced internal production costs, improved service quality and response speed, and improved customer satisfaction. pursue.
The market demand and the pursuit of printing companies have become the driving force for the rapid development of label digital printing.
For domestic label printing companies, in which case do you need to introduce digital printing equipment? You can analyze them in the following two aspects.
01. from the scale and type of business analysis
Foreign-label printing enterprises mainly serve international brands. Customers have higher and higher requirements for product quality, service quality and delivery time. There are no major obstacles in digital printing, they can be used at any time, often together with flexographic printing presses. Match and cope with business changes.
Domestic large-scale label printing enterprises mainly serve domestic high-end customers and some foreign-funded customers. Customers have high quality requirements and fierce service competition. Therefore, such label printing enterprises need to focus on strengthening the inspection of digital printing equipment. The introduction of digital printing equipment to enhance its competitiveness is currently at the right time.
Domestic small and medium-sized label printing enterprises need to define the future development direction, judge their own business needs, understand the actual needs of customers, and introduce digital printing equipment in combination with the characteristics of digital printing. If you want to gradually transform into a digital label printing company, you need to do some development on the business type, increase the added value of the product, and then be professional and refined.
02. Analysis from the terminal industry and applications
Variable data, anti-counterfeiting, traceability and traceability, special printing applications, as well as thermal transfer and in-mold labels, due to the expensive materials used, complex data detection and subsequent processes, digital printing can be completed more quickly and efficiently Not only can it effectively meet customer requirements, but it can also make products more distinctive.
Electronic labels (such as computers, batteries, home appliances labels) and some industrial labels (such as automotive and power tool labels), because the upstream brands are often required to set production, so the number of labels and varieties required every day are changing, very suitable With digital printing, you can greatly reduce waste and reduce inventory. Labels used in industries such as health care products, medical care, and cosmetics, due to high added value and complicated process requirements, can also be handled by digital printing.
Domestic labeling business of daily chemicals, medicines, toiletries, food and beverages, bottled water, etc., because most of them are long-term, cost pressure is very high, so the promotion of digital printing has been slow, but if variable data is added in the label design, One thing and one code, as well as anti-counterfeiting, traceability and other functions, to increase the added value of products, to add more elements of interaction with consumers, will also have a great opportunity to use digital printing to complete.
From the experience and history of digital printing in foreign label industry, China's label industry has reached the stage of digital printing explosion, labor, factory rent, materials and other cost issues, as well as shortened delivery time and improved service quality. Both are pushing the transformation of label printing companies.
In addition, the requirements of brand owners are becoming more diversified and advanced, requiring label printing companies to make forward-looking investments and carry out digital printing and full-process transformation.