Technical exploration: What are the classifications of online printing marketing management?
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Engaged in network printing, it is inseparable from online printing marketing management in real time, but these jobs may be fragmented, not systematic, and sometimes lack of pertinence, such as statistical analysis of printing website traffic, advertising effect on printing network Tracking control, optimization design for printing website, research on major competitors, management of links to printed websites, etc., all related to online print marketing management, but any combination of work or work does not represent The complete network printing marketing management was carried out. The role of researching network printing marketing management is to systematize and standardize these management tasks. In the current network printing activities, due to the lack of systematic network printing marketing management ideas and methods, it may make some work seem messy, which not only affects the network printing effect, but also brings the network printing staff's job performance evaluation. It is difficult, so it is necessary to establish a systematic network printing marketing management content framework and guiding principles. In order to achieve this goal, it is first necessary to classify the network printing marketing management.
The classification of network printing marketing management, because the current research on network printing marketing management is still in the initial stage, the network printing marketing management is roughly classified as follows:
1) According to the form of network printing marketing management, referring to the research method of management, network printing marketing management can be divided into: network printing plan management, network printing personnel management, network printing organization management, network printing strategy implementation management, network printing effect Evaluation and control, etc. Each network printing marketing management function can be refined into a number of specific tasks, and corresponding to the implementation of specific strategies for network printing.
2) According to the stage division of network printing, network printing marketing management can be divided into: management of network printing overall planning stage, management of network printing preparation stage, management of network printing implementation process, network printing effect control and evaluation management.
3) According to the nature of network printing work, it can be divided into single network printing strategy management, stage network printing marketing management and continuous network printing marketing management. Single-item network printing strategy management is for a specific network printing activity or a certain network printing strategy (such as mailing list marketing management, competitor network printing strategy research, etc.); phased management is mainly for a certain period of time, or network printing Temporary management measures at a certain stage of development, such as professional diagnosis after the completion of the website, promotion plans and effect evaluation at different stages of website promotion. Continuous network print marketing management has long-term and repetitive features, such as website content management, online customer relationship management, and regular customer surveys.
4) According to the content of network printing work, network printing marketing management can be divided into: network printing basic environment management, network printing product and service management, network printing content management, network printing user resource management, printing network user behavior research and Management, printing network website traffic statistics management.
5) According to the eight basic functions of network printing, network printing marketing management can be divided into: printing network network brand management, printing network website promotion management, printing network information release management, printing network online customer relationship management, printing network online customer service Management, printing network online promotion management, printing network online sales management, printing network online market research and management.
If necessary, you can use a variety of different classification methods to segment the network printing marketing management, but no matter what kind of classification, the purpose is to explain a basic question: at which stage of network printing should be done Which network printing marketing management work. This is also the problem of the basic content and methods of online print marketing management.
Through the printing of various different classification methods and the contents of the network, it can be seen that the content of network printing marketing management is quite numerous, and it is interspersed in various aspects of the specific network printing strategy formulation and network printing implementation process. The complete systematization of online print marketing management is not a very simple matter. It is much more complicated than formulating a specific network printing strategy. It takes a long time to improve the understanding of network printing marketing management.