Seven major misunderstandings in print sales
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Myth 1: The more marketing activities, the more profit
In general, a large number of marketing activities will bring profits, and most of the profits are in the sales of physical goods. And a more profitable marketing strategy is not a brainstorming of potential customers.
Rather, it is down to earth to improve marketing concept planning and promotion of sales capabilities.
Myth 2: Relying on relationship sales brings more business
If you want to develop your business, relying on a good relationship network alone is not enough. Because buyers need more than one reason to decide which supplier to choose; so relying on “relationship” alone is not enough.
Myth 3: Customers are "inverted" by the characteristics and strengths of your products.
Successful sales should focus on the buyer's market, not the seller's market. Don't take for granted the idea of the customer.
Myth 4: Customers are always discussing prices
Most of the talk about sales revolves around prices. In reality, however, it is usually the salesperson who is focusing on the price, not the buyer; next time, please wait patiently for the customer to talk about the price.
Myth 5: Customers care about the price
The price is undoubtedly an important part of the transaction, but it is by no means the only part; those sales that emphasize the lowest price will eventually be defeated.
Myth 6: Sales service and quality are a good way to get new customers.
Every vendor is committed to the best service and quality, but as far as customers are concerned, these are “standards”. Vendors need to find other highlights that will allow them to stand out from the competition.
Myth 7: The impact of new media (social media) on sales
In fact, social media is a good sales channel, it also provides a lot of value-added services for printer sales; at the same time, it can also show that your press is widely discussed around the world.