Zhongshan Xinghong: Focus on steady action, digital "new fulcrum" to leverage the transformation of high efficiency
In the vast galaxy of the label printing industry, a label printing company with its own characteristics continues to shine with its own bright light.
Among them, there is such an enterprise, in the electronic and electrical label track continues to cultivate, with the courage to break through itself in innovation and perseverance, with a small label spliced out of the ultimate pursuit of high quality, with a step by step digital upgrade to draw a new blueprint of customer value, vividly depicting a "small and refined, specialized and strong" enterprise growth picture, it is - Zhongshan Xinghong Printing Co., Ltd. (hereinafter referred to as "Zhongshan Xinghong").
Zeng Jing, general manager of Zhongshan Xinghong Printing Co., Ltd. (right)
In this interview, let's walk into Zhongshan Xinghong and listen to the general managers Mr. Lin Hongyi and Ms. Zeng Jing tell the story behind their "30 years of relationship" with the label.
Embark on the journey
Focus on deep cultivation and development
In the 90s of the last century, China's label printing industry in the "enlightenment period" of development can be described as a vast blue ocean, and the huge market development potential has attracted many pioneers to bravely open up. In 1992, Xingyi Special Printing (Shenzhen) Co., Ltd. (hereinafter referred to as "Shenzhen Xingyi") was successfully established, officially starting an entrepreneurial journey full of challenges and opportunities.
Looking back to the early days of the establishment of the enterprise, affected by objective factors such as technology start-ups, supply chain shortages, and logistics slowdown, the entire label industry is "crossing the river by feeling the stones". "Starting a business is a long-term road, when you really do it down-to-earth, only to find that it is easy to know and difficult to do", looking back on the road of entrepreneurship, Mr. Lin sighed: "Along the way, our survival rule is to follow the trend, take advantage of the situation, and seek because of the situation." "In order to gain more trust from customers and provide better services, Shenzhen Xingyi optimizes process technology under limited resources, cultivates talents, grows step by step in challenges, and transforms in tempering.
Zhongshan Xinghong Printing Co., Ltd
At the end of the nineties, with the rise of label printing enterprises, how to build core competitiveness has become the first "mountain" on the road of enterprise development. At that time, Shenzhen Xingyi, which was anchored in the field of electronic and electrical labels, was also facing the problem of differentiated development. "Only by daring to be the first can we always stand at the forefront of the tide", Mr. Lin said: "When everyone was still buying the trademark machine, we focused on the rotary machine. Shenzhen Xingyi boldly tried to invest heavily in the introduction of rotary presses, at that time, the import of label-specific rotary machines had not even been included in the customs numbering system. With the smooth landing of the equipment, Shenzhen Xingyi selected the trademark captain with solid technology in the factory, calm and meticulous, and the equipment engineer to face the difficulties, starting from scratch, a little bit of exploration, learning, and gradually getting started with this equipment, with the spirit of not afraid of difficulties and brave exploration, to promote Shenzhen Xingyi to a new stage of printing.
"The growth of Shenzhen Xingyi can be said to be that customers lead us all the way", Mr. Lin said: "What technology customers need, we will introduce what equipment, and do our best to meet the diverse needs of customers." With the printing industry in Guangdong, the myth of "want to send and do printing" in the country has emerged many label printing enterprises, we have improved their own strength in learning, verified the equipment results in the competition, accumulated management experience in the exchange, and continuously improved production efficiency and improved product quality.
Zhongshan Xinghong production workshop
In 2008, with the improvement of customers' demand for response speed, Shenzhen Xingyi moved more resource allocation and production focus to Zhongshan, Guangdong, and established a new factory - Zhongshan Xinghong, making the enterprise a small and refined, professional and strong label printing "small world", continuing to focus on the field of electronic and electrical labels, casting high quality with the spirit of ingenuity, and winning the trust of customers.
"Since the start of the business, we have never felt that any moment is easy", Mr. Zeng said frankly, although it has gone through 32 years in the field of label printing, the fierce market competition, the rapid iteration of technology, and the diversification of customer needs have made Zhongshan Xinghong always stay awake. However, it is this humble attitude of "on the road" that drives Zhongshan Xinghong's steady growth step by step.
Tree image
Cultivate the difference both inside and outside
With the increasing competition in the label printing industry, competitors have sprung up; The strength of internal enterprises needs to be optimized, and the homogeneity of equipment and management has gradually become prominent. In the face of this dual challenge, Zhongshan Xinghong can only overcome the bottleneck of enterprise development by seeking breakthroughs in both internal and external cultivation.
"Although the label is small, it is indispensable", Mr. Lin said: "The label has its own characteristics, which is incomparable to many other industries." "In the face of the increasing pressure of external competition, Zhongshan Xinghong takes innovation as the spear, constantly explores the market, understands and introduces advanced equipment, improves core competitiveness by reducing costs and increasing efficiency, and always maintains the strong vitality of the enterprise.
Zhongshan Xinghong printing workshop
Focusing on internal development, how to achieve differentiated development has become a "must-answer question" for Zhongshan Xinghong to break through the bottleneck of development. "We always hope to establish a solid and reliable image for our customers", Mr. Lin lamented: "Even if you face technical or technological challenges, don't easily say 'no', as long as there is market demand, there must be a solution." Adhering to the principle that "customer demand is the driving force of innovation", Zhongshan Xinghong serves every customer with solid and reliable service, breaks through every bottleneck with perseverance, and roots a reliable image in the hearts of customers.
Zhongshan Xinghong Enterprise Honor Wall
"Trust is mutual, customers are willing to give us the opportunity to improve and optimize, then we must practice internal skills to give back to them with higher quality." It is this kind of trust that has allowed Zhongshan Xinghong to have many customers who have cooperated for more than 20 years, and they have grown and transformed in the two-way rush of mutual trust, and have grown and transformed in the win-win cooperation achieved by each other.
Strong numbers
Improve quality and efficiency
Focusing on the present, Zhongshan Xinghong, which focuses on the field of electronic and electrical labels, has a small batch order ratio of more than 70%. With the transformation of customer demand to zero inventory and customization, more stringent requirements have been put forward for the efficient management of Zhongshan Xinghong.
"At present, the end customer schedules production on demand and strictly controls the number of labels, which requires us to show strong service flexibility." Mr. Zeng said: "In addition to the production of short, flat and fast orders, we must also respond to the requirements of customers in a timely manner. After a lot of preliminary market research, weighing factors such as printing quality, after-sales service and customer feedback, Zhongshan Xinghong finally chose to introduce Konica Minolta AccurioLabel 230 digital printing press in 2019, opening a new chapter in digital empowerment, which is also Konica Minolta's first industrial-grade digital printing press in China.
The first Konica Minolta AccurioLabel 230 digital press in China
After the introduction of Konica Minolta's digital printing press, it has been a tiger with wings for Zhongshan Xinghong, achieving a qualitative leap in efficiency and quality, and being able to maintain flexible adaptability in the fierce market competition. At present, digital printing labels have accounted for 60% of Zhongshan Xinghong's overall product structure, and the cumulative printing volume of AccurioLabel 230 digital printing press has exceeded 10 million meters, sitting on the "top spot" with the highest single printing volume of Konica Minolta in China.
"No. 1 in China's single machine printing" award group photo
(From right to left: Huo Yingchang, Deputy Director of CXO Customer Service Department, Lin Hongyi, General Manager of Zhongshan Xinghong, Li Gang, Copy Manager of Konica Minolta Printing System Solution Headquarters, and Yu Huaming, Sales Manager of Konica Minolta South China)
In order to serve customers more efficiently and further improve production efficiency, based on the good foundation of cooperation with Konica Minolta in the early stage, Zhongshan Xinghong purchased a new generation of Konica Minolta label digital printing machine - AccurioLabel 400 in 2024 to serve many customers with higher speed, higher quality and greater flexibility. "2024 is the 32nd anniversary of the establishment of our factory, and we specially chose to give a special birthday gift on the day of the factory's anniversary", Mr. Lin said with a smile, "The smooth production of Konica Minolta's AccurioLabel 400 will help Zhongshan Xinghong accelerate its entry into the fast lane of digital advancement." "
Konica Minolta's next-generation label digital printing system, the AccurioLabel 400
"How to achieve a smooth transition from traditional printing to digital printing under the premise of maintaining the basic consistency of printing quality is the focus of our consideration of digital printing machines", as a loyal customer who has cooperated with Konica Minolta for many years, Mr. Lin gave a high recognition: "Konica Minolta digital printing machine is comparable to offset printing quality, high speed, high efficiency, high stability, equipped with label printing automation process, and the outstanding effect of CMYK W, which perfectly solves the transition problem, from color, quality, The seamless integration and overall improvement of efficiency and other aspects is the main reason why we chose Konica Minolta again. "
In addition, Konica Minolta's mature and excellent service team is another important reason why Zhongshan Xinghong chose to introduce its digital printing press again. "Stable printing effect and quick response after-sales service make Konica Minolta truly make customers worry-free", Mr. Lin said: "Small problems are solved on the spot, big problems are checked and diagnosed, from the initial stage of equipment installation to the smooth operation of 10 million meters now, we have never affected our normal delivery due to equipment operation problems." "In Mr. Lin's view, the stability of the equipment and the attitude of actively solving problems are very important, which brings greater technical support and convenient services for long-term cooperation." After confirming that it was a problem with the equipment accessories, the Konica Minolta team quickly coordinated the transfer of goods and completed the assembly in the fastest time, ensuring that we were able to complete the order on time, quality and quantity. "This is not only a full demonstration of the efficient mobility of Konica Minolta's service team, but also a demonstration of Konica Minolta's professionalism and sense of responsibility.
Zhongshan Xinghong printing sample display
The successful launch of Konica Minolta's AccurioLabel 400 label digital printing system will be another sharp edge for Zhongshan Xinghong to open up a broader market. Mr. Lin said: "The pace of progress will not stop, how far the designer's brushstrokes are, we can print as long as possible, so that the imagination of the product is far-reaching, and in the future layout, we will reserve a differentiated lead." "
Practice the original intention
Seek to make progress in stability and make a new game
Different from the common industrial atmosphere of traditional printing enterprises, the calligraphy works from Mr. Zeng's father have added a strong cultural heritage to Zhongshan Xinghong. In the sample gallery of Zhongshan Xinghong company, there is a party from Hangzhou Xiling Seal Society's "Indian Seal Gallery" seal carving plate, which is particularly eye-catching, Zeng always said: "The artistic sense of seal carving skillfully integrates the industrial sense of printing, highlighting that the printing industry is not only the presentation of innovative technology, but also the ingenuity of traditional Chinese culture." The two intersect, we are not only craftsmen, but also Seiko, so that every print is presented to customers like a work of art. "
Zhongshan Xinghong "Indian Seal Gallery" seal carving plate and calligraphy works
The vigorous development of the enterprise is inseparable from the hard work of employees, when it comes to team building, Mr. Zeng also said emotionally: "Shenzhen Xingyi and Zhongshan Xinghong many employees are the company's more than 20 years of growth of the road witnesses, witnesses, whether it is senior managers, skilled technicians and captains, or engineering department, customer service department, quality control department colleagues, we are often moved by their work enthusiasm and automatic creativity." Only with them can we have the confidence to continue to move forward. "It is responsibility, responsibility, and motivation, Zhongshan Xinghong has created a warm atmosphere like "home" with tolerance and humility with humility, growing bravely in perseverance, and moving forward steadily in firmness.
Mr. Lin said: "More than 30 years of eventful years, looking back at every step of growth, there are surprises and regrets, but no step is in vain. We have always maintained the persistent pursuit of quality and the same passion for the printing industry. Labels, even if it is a 'one centimeter' track in the printing industry, we are willing to dig '10,000 meters' for it. "
Zhongshan Xinghong front desk calligraphy works
The real moat is not the scale effect, but the refining of each small label into an irreplaceable value anchor in the hearts of customers. I believe that in the future, Zhongshan Xinghong will continue to take digital technology as the engine, sincere service as the pillar, and high-quality products as the core, and continuously enhance the stickiness with customers in the fierce market competition. With the dual help of Konica Minolta's strong strength and worry-free service, we will continue to cultivate the industry, forge ahead and break through challenges, and shine our own unique light in the vast galaxy of the industry.