The Total Investment Is 525 Million Yuan, And The Haiwang Smart Packaging And Printing Project Has Landed in Qingdao, Shandong Province

On June 24th, the Haiwang Smart Packaging and Printing Project with a total investment of 525 million yuan officially launched bidding. This intelligent packaging printing project, led by a state-owned enterprise in the district, will create a 4.0 intelligent factory that integrates research and development, production, and logistics.
According to the bidding documents, the construction unit of this project is Qingdao West Coast Haiwang Intelligent Packaging Co., Ltd. The project will be built into a modern intelligent industrial park. The total land area of the project is 65272 square meters, with a planned total construction area of 97908 square meters. The main construction includes supporting service facilities such as Industry 4.0 intelligent factory, production workshop, research and development workshop, warehouse, and comprehensive office building.
After the completion of the project, it will mainly carry out intelligent color packaging printing, cardboard box production business, and support the construction of intelligent warehousing and logistics functions. This design pattern of integrating production and intelligent logistics fully conforms to the trend of intelligent and intensive development in modern manufacturing industry.
According to the equity information of Aiqicha, Qingdao West Coast Haiwang Intelligent Packaging Co., Ltd. is 100% owned by Qingdao West Coast Haiwang Intelligent Manufacturing Development Co., Ltd. and is its first tier subsidiary.

Qingdao West Coast Haiwang Intelligent Manufacturing Development Co., Ltd. is a state-owned enterprise directly under the competitive zone of Qingdao West Coast New Area. Its other first tier subsidiary is Qingdao Haiwang Paper Industry Co., Ltd., which was founded in 1958. This district owned state-owned holding enterprise with over 60 years of paper-making history is an important industrial foundation for the Haiwang brand. At present, the company has shut down all paper production capacity in 2022 and is transitioning to the high-end packaging and printing industry.
In fact, the Haiwang Smart Packaging and Printing Project is not a temporary plan, but a key project that has long been laid out in the Qingdao West Coast New Area. In early 2025, the project was officially included in the list of key preparation projects in Qingdao.
Previously, the Qingdao Municipal Government established a "10+1" innovative industrial system, clarifying the layout framework of "prioritizing the development of two leading industries, breaking through the development of five emerging industries, improving the development of three advantageous industries, and advancing the development of one batch of future industries".
In this system, modern light industry is listed as one of the three advantageous industries, and its development is highly valued. Among them, the packaging and printing industry, as an important component of modern light industry, plays a key role in product protection, brand dissemination, and market promotion, and plays an irreplaceable role in enhancing product added value and market competitiveness.
As a key industrial carrier area in Qingdao, the West Coast New Area has formed industrial agglomeration advantages in multiple strategic tracks such as new generation information technology and artificial intelligence. The landing of the Haiwang Smart Packaging and Printing project will be led by state-owned capital to create an intelligent industrial base and further improve the regional industrial ecology.