The Launch Ceremony Of The New Book 'Seal Catalog: Professional Edition Of Chinese Printing Craft Samples' Was Held in Beijing

On the morning of January 8, 2026, the launch ceremony for the new book of the National Publishing Fund project "Seal Prints: Professional Edition of Chinese Printing Craft Samples" was grandly held at the Cultural Development Publishing House booth during the 2026 Beijing Book Fair. As a major professional work carrying the wisdom of Chinese printing technology over a thousand years, the release of this book is not only a concentrated presentation of industry technological achievements but also a vivid practice of the creative transformation and innovative development of outstanding Chinese traditional culture. This cultural event, themed "Inheriting the Printing Heritage & Inspiring a New Artistic Journey," featured both an offline ceremony and live streaming on video channels, allowing the ancient printing craft to radiate vibrant cultural vitality in the new era and injecting solid impetus into the construction of cultural confidence. Printing industry experts, design practitioners, teachers and students from academic institutions, as well as enthusiasts of traditional culture, gathered on-site to witness this significant moment of heritage preservation and future empowerment.

Opening Ceremony Site

"Seal Catalog: Professional Edition of Chinese Printing Techniques" is meticulously produced by Cultural Development Press, under the China Cultural Industry Development Group. It is a major work created in response to the Party Central Committee's call for cultural confidence and to support the high-quality development of the printing industry. As a research achievement funded by the National Publishing Fund, the book is guided by the original intention of "documenting the millennia-old printing techniques and continuing the cultural gene." It systematically traces the full development trajectory of printing-from the inception of block printing at the end of the Sui and beginning of the Tang Dynasty, through the innovation of movable type printing in the Northern Song Dynasty, to modern iterative techniques and contemporary digital and green transitions. The book centers on detailed craft explanations and meticulously crafted physical samples, filling the gap left by existing printing books, which are often simple manuals that fail to comprehensively and accurately present the essence of printing techniques and cultural connotation. It has become an important bridge connecting tradition and modernity, as well as technology and culture.

"Printing: Chinese Printing Process Sample Professional Edition"

This work, which can be called the "Encyclopedia of Touchable Printing Culture", contains a total of 16 categories and more than 100 printing process samples, covering cutting-edge technologies such as lithography platinum, relief, silk screen printing and cold ironing, traditional techniques such as manual thread and flocking, involving more than 70 kinds of printing materials. Each process is not only the embodiment of technology, but also the condensation of cultural symbols - the luxury of hot stamping echoes the aesthetics of traditional utensils, the delicate reproduction of ancient book binding wisdom of handmade threads, and the integration of environmental protection technology reflects the responsibility of contemporary cultural inheritance.

The book is equipped with accurate graphic analysis and typical application cases, transforming abstract printing terms into perceptible practical carriers, covering printing materials, application scenarios, design points and precautions of various processes, comprehensively demonstrating the highest achievements of Chinese printing technology, especially printed surface decoration and post-press processing technology in recent years, with authoritative academic value, practical practical guidance significance and distinctive cultural communication value, showing the world the unique style of Made in China, Chinese culture and smart printing. The craft manual part won the 33rd Hong Kong Printing Award Gold Award, which fully confirms the international recognition and industry influence of the work.

At the launch ceremony, Chang Xiaoxia, member of the Party Committee and deputy general manager of China Cultural Industry Development Group, delivered a speech. She emphasized: "As one of China's four major inventions, printing is not only the crystallization of industrial technology, but also the 'cultural carrier' of Chinese civilization. Every iteration of the printing process carries the mission of cultural communication. The compilation and publication of "Printing: Chinese Printing Process Sample Professional Edition" is our specific practice of protecting cultural roots and promoting the 'living inheritance' of craftsmanship with professional strength, and showing the profound heritage and innovative vitality of Chinese culture to the world. "

Chang Xiaoxia, Member of the Party Committee and Deputy General Manager of China Cultural Industry Development Group

Liu Jiying, President of "China Printing" magazine and an expert in the printing industry, interpreted the value of the work from the dual perspectives of 'technology inheritance' and 'industry empowerment.' He pointed out: 'The "Printing Samples: Professional Edition of Chinese Printing Techniques" includes more than 100 craft samples, which are not only a collection of techniques but also a 'navigation map' for the development of the industry. It fills the gap in translating printing techniques from theory to practice, turning abstract skills into tangible, perceptible practice models, and lays a solid foundation for industrial upgrading and talent cultivation.'

Liu Jiying, President of 'China Printing' Magazine

Zhu Min, Deputy General Manager of China Commercial Printing Co., Ltd., on behalf of the vast number of users, extended warm congratulations on the publication of 'Print Samples: Professional Edition of Chinese Printing Technology'.

Deputy General Manager of China Business Printing Co., Ltd., Zhu Min

After the speech segment concluded, the leaders and guests on site stepped onto the stage. As the red cloth was slowly lifted, the physical copy of *Printing Atlas: Professional Edition of Chinese Printing Techniques* was revealed-laser-etched patterns replicate traditional aesthetics, and the spot-color printed pages restore classic tones. Ancient craftsmanship and contemporary aesthetics merge at this moment, symbolizing the 'breaking out' of printing culture in the new era.

New Book Launch Ceremony

The publication of "Print Manual: Professional Edition of Chinese Printing Techniques" not only provides a set of authoritative craft reference guidelines for professionals, designers, and related students, but also, as a 'craft key,' guides the public to deeply understand the value of printing techniques as a comprehensive medium connecting cultural transmission, industrial manufacturing, and artistic creation-going beyond the perception of merely being a 'processing technology.' In today's efforts to vigorously promote China's outstanding traditional culture and foster cultural confidence, this work opens a window to glimpse the millennia-old heritage and contemporary innovative vitality of Chinese printing. It lays a solid foundation for promoting the cultural inheritance and modern innovation of printing techniques, allowing the ancient printing civilization to shine with even more brilliant cultural radiance in the new era.