The 2025 Joint Annual Meeting of the Huangpu Alumni Association and Hubei Alumni Association of Beijing Institute of Graphic Communication Successfully Concludes
On December 6, 2025, the Beijing Institute of Graphic Communication Alumni Innovation and Development Salon, along with the Joint Annual Meeting of Huangpu Alumni and Hubei Alumni, was successfully held in Wuhan. The event, themed "Linking Industry, Creating the Future with Intelligence," was hosted by the Beijing Institute of Graphic Communication Alumni Association and Beijing Keyin Media Culture Co., Ltd., organized by the Huangpu Alumni Association and Hubei Alumni Association of the Beijing Institute of Graphic Communication, and co-organized by the Hubei Printing Association, Wuhan Printing Industry Association, and Printing Headhunter Network. The event was supported by the Guangdong-Hong Kong-Macao Greater Bay Area Alumni Association, Yunnan Alumni Association, Zhejiang Alumni Association, Shanghai Alumni Association, Su-Wan Alumni Association, Shandong Alumni Association, Beijing Alumni Association, and Publishing Alumni Association of the Beijing Institute of Graphic Communication. Many outstanding alumni of the institute gathered at the grand event to discuss the future landscape of the industry and enterprises, exchanging ideas on-site, where visionary insights and profound understanding collided, resulting in rounds of enthusiastic applause.
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Leadership Speech
At the beginning of the meeting, Deng Shiqing, a second-level inspector of the Publicity Department of the Hubei Provincial Committee of the CPC and president of the Hubei Printing Association, delivered a speech. President Deng stated that the global printing industry is currently shifting from scale expansion to value enhancement, with digital printing and traditional technologies advancing hand in hand. China's printing industry remains the largest in the world in terms of scale, driven by both packaging and digital printing, while artificial intelligence is deeply reshaping the entire chain of production, design, and operation in the industry. President Deng proposed fully promoting the 'Beiyin-Hubei Printing Innovation Collaboration Plan,' aiming to unite alumni and industry forces by establishing exchange mechanisms, facilitating industry-academia-research collaboration, and sharing cutting-edge technologies, jointly seizing opportunities in intelligence, and writing a new chapter of high-quality development for the printing industry.
The conference was chaired by Chen Cui, Assistant General Manager of Beijing Keyin Media Culture Co., Ltd., and Vice President and Secretary-General of the Beiyin Huangpu Alumni Association.
Chapter One: Industry Chain Resonance and Brand Packaging Innovation
From 'marketing' to 'sales-marketing,' a single-word change signifies a comprehensive elevation of packaging value. Practitioners from brands, design, production, and supply chains collectively confirm that the way to break through lies in collaborative co-creation. This chapter will delve into how the production process can be involved early in value design, how technological and material innovations can directly translate into market competitiveness, and ultimately clarify that the future of packaging is a new growth engine driven by consumer demand, deeply integrated across the entire chain, and collaboratively propelled. The answer has emerged from consensus, and practice is already underway.
Senior R&D Manager of Mondelēz International, Li Yixiong, delivered a keynote speech titled "Brand Owners' Expectations for Packaging." In his presentation, Mr. Li provided an in-depth analysis of the logic behind packaging innovation from the perspective of brand owners. He proposed five collaborative modules centered on "consumer insights," emphasizing that packaging innovation is driven by both technological push and market pull. Among them, the "two 5-second" principle directly targets the core value of packaging, while consumer demand trends such as premiumization, convenience, personalization, and sustainability are the fundamental drivers of packaging upgrades. Mr. Li also demonstrated through classic cases that successful packaging redesign can multiply perceived consumer value and significantly optimize brand business metrics. Finally, he highlighted that cutting-edge technologies such as single-material solutions, paper-for-plastic alternatives, and digital printing serve as critical bridges linking brand needs with supply chain capabilities, providing a clear path for collaborative innovation in the industry.
Le Yijun, National Packaging Development Manager of Ferrero China, gave a presentation titled "Channel Brand Packaging," noting that the essence of packaging innovation lies in serving sales. Mr. Le stated that packaging design must be deeply integrated with channel characteristics and sales objectives. He systematically categorized packaging into four types: traffic-generating, main-sales, incremental, and premium, pointing out significant differences in their adaptation logic and pricing strategies across different channels. Packaging is not only the "clothing" of a product but also a key vehicle for brand communication, functional feature display, and capturing shelf attention. He emphasized that packaging developers must adopt a market-oriented mindset, understand both channel and consumer needs, and achieve full channel coverage through an accurate packaging matrix, ultimately driving sales growth.
Ye Yijun, National Packaging Development Director of Unusual Emperor Famillett Candy (China) Co., Ltd.
Zhi Xiaobo, Founder/Chief Creative Officer of Shenzhen BOB Design and CEO of Lidao Liquor Industry, shared "Empowering Brand Marketing-From Creative Design to Printing Process Implementation." With profound industry insight, Zhi delivered a strong message of "redefining the value of printing." He pointed out that the current printing industry faces thin profit margins and underestimated value, rooted in a "cognitive gap" with end consumers. He emphasized that printing companies must move beyond the traditional role of producing only for brand owners and directly address C-end user needs, transforming physical packaging from a "production cost" into an irreplaceable "brand asset" and "user experience touchpoint." Through multiple vivid case studies, he demonstrated how "strategic printing" can deeply integrate brand strategy, user experience, and technical processes, truly creating growth for brands. He stated that the industry urgently needs to evolve from "production executors" to "brand experience co-creation engineers," making printing a soulful and sustainable value link connecting brands and consumers.
Zhi Xiaobo, Founder/Chief Creative Officer of Shenzhen BOB Design and CEO of Lidao Liquor Industry
Ma Changming, Deputy General Manager of Suzhou Coswood Color Technology Co., Ltd., delivered a speech titled "Green Innovation as the Foundation, Digital Intelligence as the Wing-Coswood Ink Driving Brand Value Resonance in the Printing Industry Chain." Addressing the widespread profit challenges and cutthroat competition in the printing and packaging industry, he pointed out that the root causes lie in information distortion, overcapacity, and the fading demographic dividend. Ma emphasized that the way to break through is to fully transition to value competition, shifting from a "price-driven race" to a "brand empowerment" paradigm. At the same time, he suggested actively leveraging growth opportunities in overseas markets and building a moat through technological innovation. Finally, Ma called on the industry to bid farewell to short-term price wars, uphold long-termism, and, by focusing on leading positions in niche segments, deepening customer orientation, and pursuing globalization, support each other through the industry's "winter" and jointly move toward a new future driven by value.
Ma Changming, Deputy General Manager of Suzhou Coswood Color Technology Co., Ltd.
Lian Weiqiang, General Manager of Shanghai Lianyang Printing Technology Development Co., Ltd., shared "Data Ecology-Reshaping Printing Value." General Manager Lian pointed out that the essence of data-driven packaging is transforming from static products into dynamic digital interfaces, becoming brand assets and data entry points that are linkable, traceable, and operable. This requires printing companies not only to build internal digital capabilities but also to empower externally. By giving each product a unique identity, they can create a full-chain data loop from production to consumption, thereby generating new value in areas such as anti-counterfeiting traceability and precision marketing.
Lian Weiqiang, General Manager of Shanghai Lianyang Printing Technology Development Co., Ltd.
Qiao Jiangtian, Product Director of Keyin Intelligent System at Beijing Keyin Media & Culture Co., Ltd., presented a keynote titled "Keyin Intelligent System-AI-Driven, Building a New Ecosystem for Industry Chain Collaboration." In response to industry challenges such as fragmented information and inefficient supply-demand matching, the Keyin Intelligent System deeply integrates Keyin Media's 70 years of extensive professional knowledge and complete industry chain data from nearly 900 companies. It can accurately understand natural language questions and provide concise, direct, and practical professional answers. For various industry-related inquiries, it can perform real-time online searches and deep analysis, aiming to break through traditional information barriers and enable efficient knowledge flow. In the future, the platform will also open up its technology to help each company build its own dedicated knowledge base, and continuously introduce intelligent tools like "Procurement Assistant" to drive the information flow in the industry chain from a "people searching for information" model to an "information finding people" model, creating a new ecosystem for collaboration. Embracing the Keyin Intelligent System is embracing an efficient, precise, and certain future for the industry.
Qiao Jiangtian, Product Director of Koyin Intelligent System, Beijing Koyin Media Culture Co., Ltd.
Roundtable Discussion: Transformation and Innovation in Publishing Production
This roundtable discussion on "Transformation and Innovation in Publishing Production" was hosted by Guo Chuntao, member of the Party Committee and Director of the Industry Service Center at the China Academy of Printing Technology. Guests participating in the discussion included Yu Lixuan, General Manager of the Printing Center at Chemical Industry Press; Guo Xu, Deputy General Manager of Beijing Quyixian Book Planning Co., Ltd.; and Duan Bing, Director of the Publishing Department at Jieli Publishing House.
Three experts in the publishing field directly confronted the industry's cold spell, offering an in-depth analysis of the severe challenges currently facing the publication printing market, including simultaneous declines in volume and price, as well as overcapacity. In the face of the impact of new educational support policies, the decline in children's publishing, and dramatic changes in distribution channels, merely cutting prices cannot break the deadlock. The path to upgrading for printing companies lies in fundamental transformation: they must shift from 'industrial services' to 'service-oriented industry,' cultivate a deep user-centric mindset, and provide 'one-stop' comprehensive solutions that reduce inventory and enable precise production. At the same time, companies should actively embrace a dual production model combining traditional and digital methods, while paying attention to emerging markets such as 'printed books and diverse media formats.' The core consensus is that only through technological enhancement, supply chain integration, and refined services can companies build irreplaceable customer value, navigate cyclical challenges, and explore new opportunities for survival and growth in a saturated market.
Chapter Two: Alumni Forum, Discussing New Quality Publishing Power
Alumni serve as the connection between alma mater and the industry; the alumni association acts as a platform multiplying the wisdom of the university, the strength of alumni, and industry resources. Leveraging a robust alumni network, we are working together to transform the bonds of camaraderie into a powerful circle of friends, a circle of innovation, and an industrial ecosystem, collectively driving the printing and packaging industry toward higher value. Though the event is halfway through, the new chapter of collaboration is just beginning-let us carry forward this momentum and turn the forum's intellectual achievements into tangible development power.
At the start of the forum, Mr. Liu Zunzhong, a member of the Party Committee and Vice President of Beijing Institute of Graphic Communication, delivered a speech conveying sincere greetings from the Secretary and President, expressing heartfelt gratitude for the long-term support of alumni, and highly recognizing the critical role the two alumni associations have played in consolidating industry elites and promoting industry-academia-research collaboration. The school hopes to work hand in hand with alumni to further deepen the alumni network, strengthen organizational cooperation and resource sharing, and collectively focus on national strategic needs, contributing greater strength from Beijing Institute of Graphic Communication in fostering new-quality productivity in the industry and serving China's modernization journey. Alma mater will always be the most steadfast support for its alumni, and we look forward to frequent reunions and shared progress with all alumni.
In his speech, Liu Yiping, Chairman and General Manager of Beijing Keyin Media Culture Co., Ltd., deeply analyzed the common challenges and clear trends facing the printing and packaging industry, pointing out that intelligence, digitalization, greening, and integration are the keys to breaking the deadlock. Only by breaking corporate silos and promoting intelligent symbiosis, resource interconnection, and co-creation of value can alumni friendships be elevated into a solid industrial alliance. As the industry's 'super connector,' Keyin Media will continue to leverage its full-media platform and industry-education integration projects to help the alumni network become a core ecosystem for trend insight, resource sharing, and collaborative innovation, collectively driving the industry toward higher value dimensions through the practice of 'linking the industry, intelligently creating the future.'
Luo Xirong, President of the Northern India Huangpu Alumni Association and Chairman of Shanghai Ruishi Chuangzhan Printing Co., Ltd., delivered a report titled "Work Report and Work Plan of the Northern India Huangpu Alumni Association." President Luo reviewed the solid progress of the association in recent years, bringing together 309 industry elites, and showcased the substantial achievements made in Northern India Huangpu's study programs, public courses, and close alumni collaboration. In the face of industry challenges, the alumni association proposed that in the future it will focus on breaking the industry's "internal cycle," promoting the upgrade from "horizontal communication" to "vertical integration" by bringing in more resources from both brands and demand sides, thereby building an industrial ecosystem that integrates suppliers, clients, and partners. The association will continue to leverage its reliable platform value, deepen industry–academia–research cooperation, organize more effective study activities, and commit to transforming alumni cohesion into a powerful force for solving practical problems and driving collaborative development.
Li Tian, President of the North India Hubei Alumni Association and Chairman of Wuhan Yatian Technology Co., Ltd., reported on the "North India Hubei Alumni Association Work Report and Work Plan." President Li reviewed the solid progress made since the association's establishment a year ago: through more than ten key activities, it successfully built a value platform that covers uniting alumni, serving society, and enabling growth. Upholding the theme "Walking Together, Embracing the Future," the alumni association has not only demonstrated strong financial vitality and organizational cohesion but also deeply reflected on areas for improvement in system construction, project depth, and participation breadth. Looking ahead, the Hubei Alumni Association will continue to deepen organizational development, create branded activities, strengthen ties with its alma mater and industry, and strive to become a warmer, more influential home and growth engine for alumni.
President of the Northern Printing Shanghai Alumni Association and General Manager of Sales for Randa Digital Printing China, Tian Chaoyang, delivered a speech. President Tian explained the source of the Northern Printing alumni's strong cohesion with sincere alumni friendship and deep industry insights. He pointed out that, from 'lead and fire' to 'light and electricity,' and now to digitalization and intelligence, generations of Northern Printing people have always shared the common belief of 'steadily accomplishing something for the printing industry,' delving deeply into their professional expertise and collaborating across the industry chain. It is precisely this shared goal in their careers, this common pursuit of innovation, and their profound affection for their alma mater that allows alumni to be 'a blazing fire when gathered, a sky full of stars when scattered' wherever they are. This unity stems from the deep integration of professional depth, industry breadth, inner warmth, and a giving mindset. It not only reflects alumni friendship but also serves as an intrinsic force driving the continuous progress of the industry.
At the meeting, President Luo Xirong presented appointment letters to the newly appointed vice presidents and directors of the Beijing Institute of Graphic Communication Huangpu Alumni Association, as well as to the practical instructors of the Advanced Executive Training Program in Business Management at the Beijing Institute of Graphic Communication. President Li Tian presented appointment letters to the newly appointed directors of the Hubei Alumni Association of the Beijing Institute of Graphic Communication.
李田会长和校友会新增理事成员合影
湖南天闻新华印务有限公司副总经理苑承志分享《构建全链路智能工厂,天闻印务如何实现新跃迁?》.作为书刊印刷领域的标杆企业,天闻印务在面对数字化转型这一行业"必答题"时,以标准化体系为基石,通过自主研发与合作攻关,实现了从印前文件比对,印刷全程在线质检到印后自动上料的端到端智能贯通.公司打造的覆盖智能仓储物流,数据驱动管理与全业务闭环的数字化系统,有效破解了传统离散制造在效率,质量与柔性方面的核心难题,为行业提供了从单点突破迈向系统性跃升的可复制的智能化路径.
Shen Lin, partner at Shenzhen Yinzhi Interconnected Information Technology Co., Ltd., shared "Smart Factories: What Did We Get Right?". Based on extensive practical experience, Shen outlined clear success criteria and a clear path for the digital transformation of printing enterprises. She pointed out that the golden standard for digital success lies in whether the system can dynamically adapt to the growth of the enterprise and whether data is truly utilized to continuously optimize processes. The core is shared responsibility between both parties: the client must have top-level involvement, assign a dedicated project manager, and promote process standardization, while the service provider must ensure product capability, professional implementation, and ongoing support. By introducing new architectural systems such as AI-powered order processing and automated workflow decision-making, the barriers to transformation can be significantly reduced. Digitalization is a marathon that requires steadfast companionship and the unity of knowledge and action.
Peng Sisi, Marketing Manager of Wenzhou Haoge Anti-Counterfeiting Technology Co., Ltd., shared "Sailing with Innovation, Leading the New Track of Anti-Counterfeiting Label Printing." Peng stated that the company has always driven its growth through innovation, deeply exploring and expanding in the field of anti-counterfeiting technology. Starting from precision plate-making, the company has continuously made breakthroughs, taking the lead in applying advanced technologies such as nanotechnology and holographic positioning to anti-counterfeiting labels and ID cards. Its peel-off nano anti-counterfeiting label has won awards at the World Label Competition. In recent years, the company has vigorously promoted the "N X" digital upgrade, building a digital closed loop from smart ink management to the entire product lifecycle. It is committed to making anti-counterfeiting technology easier to identify and more valuable, providing brand clients with innovative solutions that are "hard to replicate, easy to verify."
Xu Yanbin, General Manager of Risheng Longbin (Tianjin) Packaging Equipment Co., Ltd., presented "Building Reliable Equipment, Creating High-Efficiency Value." Mr. Xu stated that the company started with sealing and packaging equipment and, through product innovations addressing industry pain points such as "easy-to-open packaging," has earned the trust of numerous printing companies both domestically and internationally. Facing intense competition in the domestic market, the company actively explores overseas business. By participating in international exhibitions, its equipment has gained recognition in markets such as Southeast Asia and Russia, demonstrating the competitiveness of "Made in China." Mr. Xu called on industry peers to work together to raise the overall industry standards and jointly expand international markets, and he sincerely invited alumni to participate in their exhibition plan in India, moving from exporting products to deeper global operations.
Liao Difei, General Manager of Changsha Xufei Intelligent Technology Co., Ltd., shared "AI Visual Inspection Safeguarding Printing Quality." The company provides innovative solutions for quality control in the printing industry through a full-process AI visual inspection system. It focuses on three major stages: pre-press, printing, and post-press. By using an AI intelligent comparison system, it effectively intercepts the risk of mass files, and with high-speed industrial cameras and algorithms, it achieves full-format, millisecond-level real-time inspection during the printing process, eliminating traditional human blind spots. When analyzing industry trends, General Manager Liao pointed out that China has unique advantages in AI application scenarios and the accumulation of real economic data. He also emphasized that under the strategies of "technological self-reliance and self-strengthening" and "new quality productivity," it is crucial for enterprises to accumulate data and embrace technological integration. In the AI era, human advantages lie in asking true questions and creative thinking, and "what is more powerful than artificial intelligence is the new humans who master artificial intelligence."
Xi Xiaoliang, General Manager of Zhejiang Dahong Packaging Technology Co., Ltd., delivered a keynote titled 'Emotional Value - The "Spiritual Necessity" and "Code of Happiness" of Generation Z.' Xi started with the case of 'Honkai: Star Rail,' which invested 250 million yuan to print 2.4 million art books, revealing how new consumer groups, represented by Generation Z, pursue community culture, identity recognition, and emotional resonance to the extreme. He personally ventured into the trading card creative field and experienced the full cycle from the feverish boom to a rational return, openly acknowledging that failure is the norm, but the accumulation of hardware and experience is even more valuable. He called on the industry to move beyond mere price competition and create new value through unity and collaboration. He also noted that for the new generation of printing professionals, succession is not only about business inheritance but also a journey to find self-worth and emotional fulfillment.
Li Huarong, Chairman of Yichang Yimeite Technology Co., Ltd., shared "Adding Brilliance to Global Brands - The Application of Lithography Technology in the Printing and Packaging Industry." Yimeite Holographic Technology has successfully introduced cutting-edge lithography technology into the printing and packaging sector, committed to "adding brilliance to global brands." Through independent research and development, the company has transformed lithography processes originally used in chip manufacturing into dazzling materials and solutions suitable for large-scale applications. The customized products it produces, such as electro-chemically aluminum-coated materials and registration paper films, create a unique iridescent effect that captures attention on shelves within five seconds, helping numerous brands in tobacco, alcohol, gaming cards, and other sectors stand out. With a complete industry chain, rapid customization capabilities, and ongoing R&D investment, Yimeite has become an essential partner for brands looking to enhance visual value and market competitiveness.
Roundtable Discussion
Breaking the Mold · Innovating: Talking About New Ideas and New Growth
The theme of this roundtable discussion is 'Breaking the Mold · Innovating: Talking About New Ideas and New Growth,' hosted by Bian Guoyong, General Manager of Jiangsu Phoenix Yancheng Printing Co., Ltd. The guests participating in the discussion are: Wang Fan, General Manager of Wuhan Yadu Packaging and Printing Co., Ltd.; Zhang Feng, General Manager of Wuhan Xinhongye Printing Co., Ltd.; and Xu Jiawei, Sales Director of Yuyao Jiangnan Printing Co., Ltd.
Three entrepreneurs from different sub-sectors shared their thoughts and practices on breaking through in an industry facing deep internal competition. In the face of shrinking demand and squeezed profits, they agreed on returning to their core business and cultivating value: either achieving differentiated competition through equipment upgrades and category expansion; or abandoning blind diversification to focus on core strengths and deepening lean management; or adhering to quality customer selection and providing one-stop solutions to build a competitive moat. The key to future breakthroughs lies in strengthening internal industry collaboration and resource complementarity, and accurately addressing the core needs of the new generation of customers-offering efficient, worry-free solutions and emotional value. Amidst current challenges, maintaining professionalism, openness, integration, and enhancing service philosophy remains a solid path for printing companies to rejuvenate.
Beiyin Huangpu Night
After a full day of intellectual feasting, the 'Beiyin Huangpu Night' took over warmly. The dinner was hosted by Wang Haoran and Bai Yang, students of the 10th session of Beiyin Huangpu. Alumni took to the stage to perform, singing 'Tomorrow Will Be Better' together. The atmosphere was relaxed and joyful, filled with laughter and cheer.
Alumni Show Their Elegance, Cheers Overflow at the Scene
After a day of intellectual stimulation and emotional exchange, the 2025 Beijing Institute of Graphic Communication Alumni Innovation and Development Salon, along with the joint annual meeting of the Beiyin Huangpu Alumni Association and Hubei Alumni Association, concluded successfully. Although the grand event has ended, the shared understanding and energy continue to gather and rise.
From in-depth analysis of the industry's current situation to accurate predictions of cutting-edge trends, from the value reshaping of the 'data ecosystem' to platform empowerment by 'AI intelligent agents,' from collaborative innovation across the industrial chain to practical sharing on breaking into overseas markets-we collectively sketched an industry landscape that nurtures new opportunities amid challenges and pioneers breakthroughs in times of transformation. This is not only a feast of ideas but also a gathering of strength.
We firmly believe that alumni friendship is a bond that transcends time and space, and that collaboration based on shared expertise and mission is the powerful engine driving the industry forward. Looking to the future, let us transform today's consensus into action, extend open platforms into networks of cooperation, and together navigate cycles towards a new industrial future that is intelligent, green, and integrated.