Smart packaging creates a new model of "commercial connectivity"
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In the past 20 years, with the continuous updating of the Internet, mobile terminals, and big data, consumers and brand owners have responded more positively to packaging. The traditional business model uses industrial scale production to reduce costs, while the mass-produced products of the same product, the appearance and taste of the contrary to the individual needs of people. Therefore, more and more personalized packaging and personalized products have sprung up. For example, “unmanned supermarkets” add RFID chips to the packaging to sense and identify the goods; Oreo has introduced the biscuits into the attached music box, and can hear various music pieces; Jiang Xiaobai’s personal network is deeply rooted in the hearts of the people. Buzzwords, etc. These products are packaged as the entrance, incorporating different forms of interaction, accurately hitting the market and consumers' expectations for personalization, and winning a win-win situation in word-of-mouth and sales.
Smart packaging new search
From the perspective of the merchant, it is much easier to choose more than the interaction method behind it. In the process of product sales, different requirements such as anti-counterfeiting, traceability, online and offline marketing, and promotion methods will be encountered, and the intelligence based on QR code, RFID/NFC tag, digital watermark, AR augmented reality technology, and big data analysis will be encountered. The packaging solution can fully protect the goods from production to sales. Using smart packaging technology to bring more accurate market forecasts, more realistic sales plans, less or even zero inventory, convenient product use and after-sales, etc., to give consumers more assured goods, more transparent production process, let Consumers enjoy more services, and even if they need to pay higher costs, smart packaging is increasingly accepted and tried by brand owners.
As a leader in China's printing and packaging industry, Yutong Technology's research and application in smart packaging has been at the forefront of the industry. Smart packaging products that have cooperated with many brand customers have already been introduced to the market and have achieved good response. The R&D team led by Yutong Research Institute, in the field of smart packaging and personalized packaging, with variable QR code, RFID/NFC tags, digital watermarking, invisible watermarking, big data technology and AR augmented reality technology on the packaging. The application is the research object. Through the information collection of the raw materials, production, warehousing, logistics, sales and consumption of the products, the Yutong Wisdom United Data System has been constructed. Through cloud computing, mobile Internet and other technologies, we help multiple brand customers achieve product anti-counterfeiting, traceability, mobile marketing and brand promotion.
See the effect from the case
Taking a brand customer of Yutong Technology as an example, by adding variable QR code, digital watermark and AR augmented reality technology to the package, the biggest pain point of the product is solved, and the brand is brought to the consumer. Use experience. The customer highly recognized Yutong's smart packaging solution, and since 2015, nearly 100 new products have been applied to smart packaging.
By creating a unique code on the merchandise packaging, each product becomes the consumer social media portal, creating a new business model, and is also well represented in Yutong's customers. For example, after many years of development, a health care product customer faces the problem that the brand image is solidified and the sales volume is difficult to break through the bottleneck. By trying smart packaging, the brand has brought a brand new change by adding digital watermark and variable QR code to the package. To achieve anti-counterfeiting and traceability, and enhance consumer recognition of quality. Sweep the QR code on the box to add the words you want to say, upload the pictures and videos. The person who receives the goods can scan the code again and you will see this special gift. An ordinary box becomes "Meeting." The storytelling package “has emotional packaging”, the brand has more rich and interesting connotations, and the sales of products have been significantly improved during the holiday activities.
Yutong Technology's intelligent packaging can effectively monitor and track all aspects of the supply chain from production, warehousing, transportation, processing and sales. The rapid data collection and transmission provided by intelligent packaging can promote the efficiency of the supply chain; the complete information of the product contents can provide real data guarantee for the safety traceability management system; the digital marketing platform can enhance the marketing and sales ability of market personnel. Different industries such as pharmaceutical companies, cosmetics, and foods have completely different informationization and intelligence requirements for packaging. The in-depth customization of packaging information for cross-industry packaging is the advantage of Yutong Technology in the field of smart packaging.
Future business will inevitably be driven by technology, and the future business is the business of data, whoever has the high ground of value data, who has the initiative. With the advancement of the national "Internet +" and Industry 4.0 policies, printing and packaging companies rely on the large environment to achieve the integration of packaging products and the Internet, and constantly create new business connection models will be an unstoppable trend.