Properly slowing down the pace of development The "new normal" is the beacon of the development of the printing industry
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After China’s printing industry has been operating at high levels for a long period of time, the pace of development has been appropriately slowed down and Zhang Youchi is in line with the laws of economic development. Whether the printing industry can adapt to the “new normal”, the key lies in whether it can grasp the intensity of deepening reforms and the speed of the steady development of the printing industry.
General Secretary Xi Jinping’s important statement that the Chinese economy should adapt to the “new normal” has caused great concern from all walks of life. Recently, more and more people have used this concept to analyze and explain China’s economy. For a while, the “new normal "Became the hottest economic keyword. At this time, the development of the printing industry must also be integrated into the overall development of the country and adapt to this "new normal" as soon as possible.
China's printing industry has entered a period of rapid development during the "12th Five-Year Plan" period, with strong development momentum and highlighting three major changes. 1 The change of business philosophy, the printing company really ideologically recognized the importance of market operations, actively participate in market competition, and seek survival and development in the market. 2 The changes in the production factors include two aspects: First, the capital input has been increased, and the technological transformation capability has been improved. Many provinces and cities, especially the economically underdeveloped provinces and cities, have intensified investment promotion and undertake industrial transfer. Build printing industry clusters and other ways to expand the scale of the printing industry and enhance production factors; Second, a large number of high and new technologies are applied in printing. Digital printing machines and digital printing have become the mainstream of the printing industry. The printing industry presents traditional printing and modern printing. Coexistence of development patterns. 3 The change of printing ecology, printing is a cultural industry, the implementation of industrial production, green production is the main battlefield of the new industrial revolution, the implementation of green printing is the printing company's sacred mission and responsibility.
The 2015 year marks the second year of deepening reforms and marks a new period in China's economic development. Since then, the development of China's printing industry has also entered the innovation-driven "new normal." After China’s printing industry has been operating at high levels for a long period of time, the pace of development has been appropriately slowed down and Zhang Youchi is in line with the laws of economic development. Whether the printing industry can adapt to the “new normal”, the key lies in whether it can grasp the intensity of deepening reforms and the speed of the steady development of the printing industry.
1. Optimize the industrial structure
In recent years, the printing industry's business management, process technology, equipment, and production capabilities have all been enhanced. Among them, packaging and printing are the fastest growing segments. Therefore, many printing companies, especially those affected by e-reading, have suffered the most. The book printing companies have transformed their packaging and printing to a certain extent, accelerating the development of packaging and printing. However, nowadays, the unstoppable advancement of thousands of troops over the single-plank bridge and the blind follow-up of enterprises will inevitably lay a hidden danger for the healthy development of the printing industry and printing companies. Perhaps, it will not be long before the phenomena of overcapacity of packaging and printing will appear. Excessive competition will also make some uncompetitive printing companies not know what to do in the big waves. Therefore, printing companies should carefully select the direction of development, optimize the industrial structure, adjust the pace of development, and adapt to the “new normal” as soon as possible.
2. Develop green printing
In today’s era, the age of knowledge economy, high-tech emerges endlessly, and a new industrial revolution is crushed, which not only speeds up the pace of economic development, but also enhances the quality of economic development. In the face of new market changes and economic development, it is very timely for the central government to propose the “new normal”. Following the general direction of development, doing a good job in enterprise transformation and industrial optimization and upgrading has become an important task for the printing industry.
Green printing is the only way to optimize and upgrade the industry, and it is related to the survival and development of printing companies. It is the direction of business transformation. A company that succeeds at sacrificing the environment is also a failure "success." Therefore, printing companies should regard the implementation of green printing and continuous optimization and upgrading as the company’s ultimate goal and foundation for survival, integrate the corporate behavior of building an ecological civilization into the will of the nation, and rise to the heights of national interests, social interests, and people’s interests, and consciously The fulfillment of corporate social responsibilities is the "new normal" for the development of the printing industry.
3. Arm the productivity with technology
Deng Xiaoping, the chief architect of reform and opening up, said: Science and technology are the primary productive forces. This is an irrefutable truth that has been proved by countless facts. Thanks to the support of science and technology, the printing industry bid farewell to "lead and fire", passed "light and electricity", ushered in "number and network." It can be said that high-tech science and technology has transformed the traditional printing industry and accelerated the modernization of printing.
Production is the most basic form of business, and it fully embodies the integrated operational effects of people, finances, and goods. The innovative production method is to continuously carry out technological transformation according to the needs of production development, adopt advanced technology and equipment, and improve the quality and production efficiency of printed products. After entering the 21st century, a green industrial revolution that uses high technology to transform the traditional industrial industry and change the environment for human survival and development has begun. The new industrial revolution has created opportunities for the printing industry. Laser electronic technology and digital network technology have brought drastic changes to the printing industry. The “marriage” between printing and IT is the miracle created by cloud printing; 3D printing technology has broken through people. The space of imagination; green printing has changed the printing ecology and guided the development direction of printing... These innovative achievements have pushed the printing industry to new heights of development and have made new businesses for printing companies. Therefore, the printing companies should have sufficient ideological preparations to plan the development of the enterprises under the guidance of the "New Normal," and send out light and heat in the process of building a green and modern printing power.
4. Use innovation to drive business development
Management is the core business of a company. Management is directly related to the survival and development of the company. After years of market practice, most printing companies can identify their positioning, actively participate in market division and market competition, stimulate market vitality, expand the road of innovation, and achieve more growth and more stable development. However, in order to adapt to the “new normal” of the development of the printing industry, enterprises should further emancipate their minds, change their concepts, deepen reforms, and give full play to the main role of enterprises in the allocation of resources, and use innovation to drive the development of enterprises, that is, the actual development of enterprises. In response to changes in market demand, innovative management methods, innovative management methods, and innovative production methods, targeting both the international and domestic markets, we seek greater development with more flexible business models to adapt to the development of the printing industry under the “new normal”. This is also the "new normal" for the development of printing companies.