It's New Again! Copperplate Paper Inkjet Rotary Digital Printing Equipment Is Strongly Introduced, And Nais Printing Has A New Move!

Guo Mochao, General Manager of Nais Printing
Breaking through bottlenecks and launching a strong attack on the copperplate paper market
As a printing veteran with over 20 years of experience, Guo Mochao has witnessed the development and changes of the digital printing market. In its early days, Ness Printing focused on the customized production of postal greeting cards and other products, and then devoted itself to the field of Internet platforms. It has become the "main force" of peer processing for many customers, such as service publishers, printing plants, advertising stores, and so on, which resonates with the development of the industry. In 2019, Henan Naisi introduced its first inkjet rotary digital printing machine, embarking on a new journey in inkjet printing. With less than 3000 square meters of space, it achieved an annual turnover of over 50 million yuan. In 2023, Hubei Naisi was officially established and became the largest single volume digital printing central factory in Wuhan area in just over a year, with a turnover growth rate of 40% to 50%. In our business composition, about 30% of the business comes from publishing houses, 20% from printing factories, and the remaining 50% from advertising stores, which well meets the market's demand for out of print, out of print, short edition books, as well as personalized and small batch printing, "Guo Mochao emphasized.
Enterprise leaders often have precise analysis of market demand and trends, and Guo Mochao is no exception. With the continuous expansion of its business, Nais Printing has increasingly diverse requirements for materials and processes in its printing business, and copperplate paper printing has become a key factor restricting the company's further development. We have always had significant shortcomings in copperplate printing, relying on carbon powder machines for printing copperplate paper for a long time, resulting in high costs and insufficient market competitiveness, "said Guo Mochao bluntly." Moreover, in the book and magazine cover printing business, once we encounter a large batch of orders, due to the limitations of our own equipment, we have to send them to traditional printing factories. The process is not only cumbersome, but also the timeliness is difficult to guarantee, and it takes at least the next day to complete, greatly affecting our delivery efficiency and leading to a decrease in customer satisfaction
Introducing inkjet rotary digital printing equipment that can be applied to copperplate paper printing has become a top priority for Nais Printing. In the process of equipment selection, Guo Mochao has clear and comprehensive considerations: "For small and medium-sized enterprises like us, investment and usage costs are the key factors that must be considered. At the same time, the stability, production efficiency, and cost-effectiveness of the equipment are also the key factors that determine whether the equipment can meet the company's business needs." After multiple rounds of research, comparison, and evaluation, Yingke Jie INKJ DT6602CHD high-definition double-sided eight color inkjet rotary digital printing machine stood out. In December 2024, the first Yingke Jie INKJ DT6602CHD in China officially settled in Nais Printing.

Yingke Jie INKJ DT6602CHD high-definition double-sided eight color inkjet rotary digital printing machine
Empowering devices to achieve a leapfrog improvement in business
This device has significant advantages, using a dual cycle industrial grade on-demand piezoelectric nozzle with a resolution of up to 1200dpi × 1200dpi, which can easily print ordinary copperplate paper without complex preprocessing; The maximum paper width is 650mm, and the format has significantly improved compared to the equipment we previously used; And it adopts the latest generation of self-developed integrated cutting system, with higher cutting speed. "Guo Mochao introduced.
After the INKJ DT6602CHD was put into use, it quickly played a key role in the production and operation of Nais Printing, comprehensively promoting the company's business improvement. The most important thing is that we have successfully solved the bottleneck problem of our copperplate paper printing, "Guo Mochao couldn't hide his joy." The high costs brought by carbon powder printing in the past have been effectively controlled, and now we use Yingke Jie equipment, which greatly reduces costs and gives us a price advantage in market competition. "The cost reduction directly enhances the company's profitability and enables Nais Printing to provide customers with more cost-effective products and services.

Zhengzhou Naisi Factory
In terms of timeliness, the advantages of the equipment are fully demonstrated. Guo Mochao smiled and said, "Now, whether it's copperplate paper brochures or copperplate paper covers for books and magazines, we can efficiently complete production internally, bidding farewell to the tedious process of outsourcing printing. The delivery cycle has been greatly shortened, and the timeliness has made a qualitative leap. This not only enhances our ability to respond to customer orders, but also lays a solid foundation for expanding our business
Although the current copperplate paper inkjet printing equipment has certain limitations in printing quality, the overall performance of INKJ DT6602CHD still meets Guo Mochao's expectations: "The advantage of inkjet printing is excellent color performance, with color stability far exceeding that of toner printers, but there is still room for improvement in fineness. We maintain close cooperation with Yingke Jie and work together to improve and upgrade the equipment
At present, INKJ DT6602CHD has become the "main force" on the Nais printing production line, responsible for the production of copperplate paper brochures, book brochure copperplate paper covers, and some special products. We also use this equipment to produce high-value products such as 230g/m2 white card material handbags and eco-friendly paper bags. "Guo Mochao introduced, "It has opened up more business areas for us, enabling us to meet the diverse needs of our customers. The rapid iteration of products and timely response of services give us more confidence to expand our business and expand our territory
Anchored by quality, firmly establish the forefront of competition
Faced with the constant price wars in the industry, Guo Mochao has always maintained a clear mind and adhered to the bottom line of quality. In the minds of customers, printing quality is always the top priority, followed by delivery time and service quality, with price factors relatively lower. "Guo Mochao deeply understands customers' persistent pursuit of quality." Nowadays, when customers consult, the focus is mostly on whether they can expedite delivery, with extremely high requirements for timeliness, but all of this is based on the premise of guaranteed quality
To ensure printing quality, Nais Printing strictly controls the selection of raw materials from the source. We always insist on using the highest quality raw materials, paper must be of high quality, and ink must also meet high standards, "Guo Mochao emphasized. In the production process, Nais Printing has established a strict quality management system, which strictly controls every production link and ensures that every process is error free, ensuring that every printed product meets high-quality standards.

Wuhan Naisi Factory
In terms of customer service, Nais Printing is also quality oriented, providing customers with an unexpected service experience. For VIP customers (those with a deposit of over 5000 yuan), Nais Printing has launched a series of exclusive services, including unconditional customer complaint returns, free remakes, and priority order scheduling services, with prices always remaining stable. We hope that through these measures, customers can truly feel our commitment to quality and service. When cooperating with Naisi Printing, customers can have no worries and truly achieve peace of mind and peace of mind, "said Guo Mochao solemnly. This service has won widespread praise from customers, and more and more customers are choosing to join. As a result, Nais Printing not only ensures good cash flow but also locks in customer resources in advance.
For the future planning of the enterprise, Guo Mochao has a clear idea - based on the Henan market, stabilizing the Hubei market, gradually expanding outward, and planning to become an industry leader within one or two years. On the digital printing track, there are significant changes in digital printing equipment manufacturers. Some can sustain development, while others are difficult to sustain. Yingkejie has cutting-edge innovative technology and strong financial strength, with excellent sustainable development capabilities. In the future, we hope to work hand in hand with such enterprises. It can be foreseen that the cooperation between Naisi Printing and Yingkejie will create more possibilities and bring more surprises to the industry!