Shengda Printing Issues A Self-Criticism, Exposing Four Major Operational Shortcomings Across The Entire Chain

On May 12, Henan Shanda Intelligent Printing Group Co., Ltd. (hereinafter referred to as "Shanda Printing") released an article "Put down the halo and say a few truths|Shanda Printing's self-review" through the official WeChat public account, facing customers and the industry to frankly review the shortcomings in operation and face, and face the whole chain problems such as uncontrolled quotations, perfunctory service, extensive production, weak supply chain, and logistics after-sales lag. As a leading enterprise in the industry that firmly occupies a leading position in the country in commercial printing, Shanda Printing has faced its own business shortcomings and taken the initiative to publicly review and reflect, which is rare in the printing industry. At the same time, the development bottlenecks reflected in it also reflect the common development problems that have existed for a long time in the printing industry and are generally unwilling to face.

What is the scarcity of this review?

01

Refuse to avoid the heavy and light, and directly hit the core pain points of operation

When most enterprises encounter word-of-mouth disputes and operational shortcomings, they often choose to vaguely express the problem and attribute the problem to external factors such as market conditions, raw material price increases, and industry involution. However, Shanda Printing jumped out of this set of idiomatic words, attributing inward and accounting for itself: bluntly saying that the quotation system is chaotic and the same product is not at different prices harming the interests of customers; face the slack of front-line service awareness, perfunctory docking, and lack of customer experience; Extensive control of frank production links, redundant processes, and loose standards; At the same time, it points out real problems such as weak supply chain layout, disconnection of terminal logistics after-sales, flat internal team thinking, and weakening of the original intention after the scale is enlarged. Without embellishment and beautification, the internal management chaos that industry enterprises are most reluctant to disclose to the outside world is completely spread out. This move has been widely recognized and positively evaluated in the industry.

02

Put down your head and body and break the industry inertia of "the strong are always perfect"

As a benchmark enterprise in the field of commercial printing, Shanda Printing has ranked first in the industry for many years with its large-scale production capacity, intelligent layout and channel coverage, and has won a number of honorary labels, and has always been a model for industry transformation. This time, he took the initiative to tear off the label of "perfect benchmark", soberly admitted that the company's internal strength was insufficient, the foundation was empty, and even issued a warning that "the slightest carelessness may decline and go bankrupt", completely breaking the inherent routine of the industry's leading enterprises only shaping their image, not talking about problems, only talking about achievements, and not exposing their shortcomings. Behind this is the company's clear understanding of its own development status, as well as the most basic awe for the market and customers.

03

Not only did they pose problems, but they also showed rectification measures at the same time

In the self-review, Shanda Printing emphasized that "if it is wrong, it will be recognized to the end, if it is bad, it will be painful, and if it is rotten, it will be scraped and treated", and gave a rectification idea from ideological correction + process reconstruction + service upgrade + organizational innovation: abandon extensive expansion thinking and return to customer value as the core; reconstruct the transparent quotation system to eliminate poor information and unreasonable premiums; Benchmark excellent service brands to reshape service standards and make up for logistics after-sales shortcomings; Process reengineering, personnel optimization, and mechanism innovation are proposed. From discovering problems to facing up to problems, to planning rectification and setting rules, a complete closed loop has been formed.

Look at the industry through individuals and poke at the common problems of the printing industry

The problems exposed by Shanda Printing are never isolated, but are common pain points of printing enterprises at present, which is of great significance for industry reference.

01

Emphasize large-scale expansion and neglect internal repairs

Many enterprises in the industry are trapped in the involution circle of "fighting for plants, equipment, and production capacity", blindly pursuing larger volume and capacity expansion, but ignoring the simultaneous upgrade of management system, quotation system, quality control, and service system. the scale has gone up, and the management cannot keep up; The production capacity has risen, the service has dragged on, and finally fallen into the dilemma of being big but not strong, virtual but not real. Shanda Printing's self-review is a deep reflection on this extensive growth model.

02

Re-accept orders and expand customers, and reduce the long-term value of customers

The industry generally has the status quo of "heavy development, light maintenance, heavy transaction, light experience", only focusing on the growth of order volume, ignoring details such as opaque quotations, unstable delivery, unguaranteed after-sales, and perfunctory docking services. Shanda Printing faced this ill and sounded the alarm for the whole industry: the printing industry has long bid farewell to barbaric growth, and reputation, integrity and service are the core chassis of long-term survival.

03

Emphasis on hardware intelligence, light human thinking and organizational upgrading

In recent years, the industry has followed the trend of intelligent equipment and digital factories, but many enterprises are only intelligent hardware, and their thinking is still traditional: the team is lying flat and slack, the management mechanism is rigid, the service concept is backward, the process is redundant and inefficient, and hardware investment is seriously disconnected from soft power construction. Shanda Printing has broken the misunderstanding of industry transformation: equipment upgrades are only the foundation, and ideological transformation, management transformation, and service transformation are fundamental.

Shanda Printing's public self-reflection is worthy of recognition, praise and learning from the whole industry. Dare to expose shortcomings is the pattern, courage to admit mistakes is the confidence, and persistence in rectification is the responsibility. It is expected that Shanda Printing will fulfill its promise with down-to-earth actions with the original intention of "loyal printer", and provide the industry with reproducible samples from "self-review" to "self-remodeling".