Secretary-General Of China Printing Technology Association: Empower The Industry With The First Three New And Promote China's Printing To A New Journey Of Becoming A Strong Country

Secretary-General of China Printing Technology Association: Empower the industry with the first "three new" and promote China's printing to a new journey of becoming a strong country

As the "15th Five-Year Plan" enters the full implementation stage, the integration of scientific and technological innovation and industry has become the focus of the industry. On April 21, 2026, the 2026 China International All Printing Exhibition launched the first new technology, new product and new scene display activity (hereinafter referred to as the first "three new" activities) in Changsha, Hunan Province. The event aims to tap industry innovation benchmarks, empower enterprise development, promote industrial upgrading, open up the "last mile" of technological achievement transformation, and inject new impetus into China's printing industry towards high-quality development.

In the face of the wave of global industrial chain restructuring and the development of new quality productivity, how to make more high-quality technological achievements be explored? How to accelerate technological achievements from the laboratory to the production line? In response to industry concerns, Wen Jing, secretary-general of China Printing Technology Association, accepted joint interviews with a number of authoritative media in the industry.

The following is a transcript of the interview:

China Press, Publication, Radio, Film and Television News: What are the main considerations for this event to be launched at the current node?

For a long time, the China Printing Association has been guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, deeply studied and implemented Xi Jinping Thought on Culture, and focused on building a modern printing industry system in China. The outline of the "15th Five-Year Plan" proposes to implement large-scale application demonstration actions of new technologies, new products and new scenarios, increase the cultivation and opening up of scenarios, and accelerate the large-scale development of emerging industries. The launch of this event is a prudent consideration made by the association based on the general trend of industry development and the needs of industrial transformation.

At present, the domestic printing industry is in a critical transition period of structural optimization and energy level upgrading, and the innovation vitality of the industry continues to burst out, but it is also facing outstanding development pain points: many enterprises are deeply engaged in technology research and development, overcome process problems, implement innovative products, and accumulate a large number of high-quality innovation achievements, but due to the lack of authoritative, professional and high-influence public release and display platforms, high-quality innovation achievements are stuck in the "last mile", and it is difficult to obtain industry verification, market recognition and large-scale promotion.

Based on this, the association innovatively establishes a "first-launch" mechanism, the core purpose of which is to dredge the barriers to industrial innovation and transformation, so that new technologies, new products and new scenarios with industry-leading and high promotion value can be quickly exposed, verified and commercialized. At the same time, the 2026 China International All Print Exhibition held in Shanghai in October this year provided a good landing carrier and display window for the event. We hope to use this world's top industry platform to complete the value definition and value empowerment of high-quality innovation achievements, truly activate the innovation momentum of the industry, and build a bridge between innovative achievements and market demand.

China Printing reporter: The name of this event focuses on multiple keywords such as "full printing exhibition", "first release" and "three new displays". How should the concept of "first launch" be defined?

These three keywords accurately summarize the positioning and value of this event.

First of all, the event is based on the "2026 China International All Printing Exhibition". This year's All Printing Exhibition brings together heads, specialized, special and new enterprises in various segments of the global printing industry chain, and small giants. After several years of technical precipitation and R&D, these exhibitors have accumulated a large number of high-quality innovation achievements, and there is an urgent need for professional platforms to appear and gain industry recognition. This event is an enabling channel tailored for high-quality enterprises participating in the exhibition, helping them amplify the effectiveness of the exhibition and highlight their innovation advantages.

Secondly, regarding the definition of "first launch", we have formulated clear and rigorous standards based on the industrial characteristics of the printing industry to eliminate the generalization of concepts. This event divided the initial results into three categories: global premiere, domestic premiere and industry premiere, focusing on technical novelty, market practical value, achievement maturity, green intelligent attributes, intellectual property compliance and other dimensions. This will ensure that each selected "first" achievement has scientific and technological gold content, and make the title of "first" a benchmark for industry innovation.

At the same time, this event is also a reshaping and definition of the value of industry innovation. As the "Oriental Eye of the Global Printing Industry", the All Printing Exhibition will bring together thousands of enterprises and hundreds of thousands of professional visitors at home and abroad. All achievements will be directly tested by global peers, buyers, and industry experts, and their recognition and authority are immeasurable. Our ultimate goal is to build a standardized, referenceable, referenceable and applicable innovative value evaluation system for the printing industry through this launch event, lead the direction of industry innovation, and promote the high-quality development of the industry.

"Printing Manager" reporter: At present, "scene" has become a hot word that has attracted much attention, and it is also one of the three major display objects of this event. Please interpret in detail, what does the "new scene" focused on in this event refer to?

In this event, the "new scene" is the key link to promote the deep integration of scientific and technological innovation and industrial innovation, and it is also the core carrier linking innovation achievements and market demand.

Specifically, it contains two levels of connotation:

The first level is the integration of technology and industry. For example, in AI application scenarios, we encourage the creation of "artificial intelligence + printing" characteristic scenarios, so that AI technology can play a practical role in quality inspection and production scheduling; In the application scenario of digital intelligence, build a digital intelligence system to help small and medium-sized enterprises transform; In the scenario of energy conservation and carbon reduction, promote the construction of green factories and zero-carbon parks, and promote the green and sustainable development of the printing industry.

The second level is the expansion scenario of industrial boundaries. This is to break the public's traditional perception that printing is a "sunset industry". We must tell the new story of "printing +" industrial development - printing technology has been extended to cultural and creative trendy toys, intelligent packaging, biomedical, circuit chips and other fields. We are committed to pulling printing from "behind the scenes" to "in front of the stage", proving that the printing industry is a modern sunrise industry that integrates digital intelligence technology, creative design and green economy. This is in response to the call of the country's "new quality productivity" to promote the high-end upgrading of the industry with the three major productivity of digital, cultural and green.

"Label Technology" reporter: What are your expectations for the companies participating in this declaration?

At the launching ceremony in Changsha, Hunan, I mentioned that we look forward to seeing a group of industry "actors" and "game-breakers" in this event, which can be concentrated at the All Print Exhibition in October and accept the inspection of the whole industry.

The so-called "actors" are enterprises that are deeply involved in the industry and adhere to innovation, who use practice to promote industrial upgrading, truly implement "new quality productivity" in the workshop, and provide replicable and generalizable solutions for the industry. The so-called "game-breakers" are the pioneers who dare to gnaw hard bones and dare to go to no man's land. At present, some high-end printing equipment, key core components and special materials are still facing the risk of "stuck neck", and we look forward to some enterprises can show the determination of "ten years of sharpening a sword" and show hard-core breakthroughs in core technological innovation. In particular, we would like to emphasize that we also welcome those enterprises that dare to break through the inherent model of the industry, dare to explore new tracks, and have made unique achievements in the fields of "printing + cultural tourism" and "printing + cultural creativity". At present, the printing industry is in a critical window period of transformation and upgrading, quality and efficiency improvement, and the industry urgently needs the spirit of hard work that dares to innovate, practice and break through. We sincerely look forward to more printing and related enterprises taking the initiative to participate and jointly activate the innovation vitality of the industry.

"Bisheng Printing Network" reporter: Based on the international competition pattern, what is the significance of this first "three new" activities to the international development of China's printing industry?

During the "14th Five-Year Plan" period, China's printing industry ranked first in the world, and China has become a major country in the global printing industry. From a "printing power" to a "printing power", the core is to enhance the international discourse power and strengthen the influence of global innovation, and this event is an important starting point to achieve this leap.

According to the data, in 2025, the total import and export value of the three major categories of commodities in the domestic printing industry will reach 24.658 billion US dollars, of which the total export value of printing equipment will be 4.207 billion US dollars, a year-on-year increase of 14%, fully confirming the hard core strength of "China Printing". As a global influential and directive printing industry event, the All Printing Exhibition will bring together exhibitors and buyers from 126 countries and regions around the world, and is the core window for China's printing industry to connect with the global market and demonstrate its innovation strength.

The core strategic significance of our core strategic significance is to reshape the positioning of China's printing industry to the world: China is not only the production base of the global printing industry, but also the source of innovation in global printing technology. We hope that through this launch platform, we will show the world the breakthrough achievements of Chinese printing in the fields of AI integration and application, green and low-carbon technology, and digital and intelligent production mode, and contribute Chinese solutions and Chinese momentum to the development of the global printing industry.

From the perspective of long-term layout, under the guidance of the Printing and Distribution Bureau of the Central Propaganda Department, the association has participated in international exchange activities such as Druba, Riyadh, Bogotá Bisheng Printing Cooperation Dialogue, and continued to promote China's printing products, technology and equipment to go overseas through exchanges and dialogues, exhibitions and displays.

"Bisheng Printing Network" reporter: How will this event be promoted in the future? What empowerment activities will be supported to ensure the implementation of results?

The work of this event will be steadily implemented: before June 15, the results collection stage will be opened, and the application channel will be open to all exhibitors of the 2026 All India Exhibition; After the solicitation, we will carry out project selection work and screen high-quality achievements in strict accordance with the established standards; In August, we will officially announce the list of selected first results at the press conference before the All Print Exhibition.

During the Shanghai All Printing Exhibition in October this year, all selected new technologies, new products and new scenarios will be unveiled and exhibited. At the same time, we support the three core empowerment measures to completely open up the whole chain of "display, dissemination, docking and transformation", and realize the two-way implementation of achievement display and market transformation. First, link up with leading industry media to carry out in-depth special reports, series of interviews, and achievement promotion, create momentum and empower high-quality innovation achievements in advance, and continue to expand the scope of industry communication and brand influence; Second, accurately invite professional buyers, upstream and downstream industrial chain enterprises, and industry investors at home and abroad to build an efficient supply and demand docking platform to accelerate the marketization and industrialization of innovation achievements; Third, grasp the key nodes, strengthen the release of voice, and continue to build momentum for the launch of the "three new" activities and the full printing exhibition platform through full-cycle and normalized integrated communication, and continuously expand the influence and attention of the industry.