How to occupy the C-position of terminal demand? You are only one "exhibition" away from your target
In the era of consumption upgrading and cultural diversity, Generation Z consumers have gradually become the main force in the market. They not only value product quality, but also pay more attention to the centralized display of brand value, personalized design, and environmental protection concepts. This has also prompted terminal brands to increasingly "pay attention" to the packaging and labeling requirements of various products.
Alcohol label
The label of Wuliangye bottle cap is embedded with NFC anti-counterfeiting chip to achieve traceability before opening the bottle; Laizhou single malt whisky uses label materials containing 15% barley lees residue, achieving sustainable expression of "returning to the origin" from label materials to brand value; Jiang Xiaobai uses AR technology on the bottle body, and consumers scan it to present brewing animations, turning drinking into an immersive experience
From this, it can be seen that the demand for labels by alcohol terminal brands has gradually surpassed their inherent basic functions, enhancing brand value and consumer experience through sustainable materials and intelligent design, and shifting towards the integration of innovative processes, green environmental protection, and emotional interaction.
Food and beverage labels
For food and beverage labels, factors such as product characteristics, application scenarios, and food safety have led to stricter and clearer requirements for labels from end brands. In the food industry, many labels need to come into direct contact with the food itself, so the safety of label materials, adhesives, and printing inks has become an increasingly important consideration for end-users; In the beverage industry, personalized and customized labels that integrate visual art and sensory interaction have become the "first move" for terminals to cater to young consumers.
Behind these new demands are the improvement of policies and regulations, the awakening of consumer health and environmental awareness, and the common result of brands seeking differentiated development, such as simplified packaging and environmental sustainability, convenient experience and digital integration, multiculturalism and value recognition.
Electronic appliance label
Due to its strict working conditions and extreme application scenarios, the durability and safety of electronic and electrical labels are of utmost importance in ensuring clear and readable product information and ensuring the safe operation of devices throughout their entire lifecycle. At the same time, the electrification, intelligence, and networking of the electrical industry itself have prompted supporting components, packaging, labels, etc. to pay more attention to their convenience, environmental friendliness, and integration.
In summary, whether in the food and beverage, alcohol, electronics&automotive, or other industries, the demand for packaging and labeling from end brands is rapidly evolving towards intelligence, personalization, and environmental friendliness. Some creative and imaginative ideas urgently need printing companies with excellent technical strength and sharp response capabilities to transform them into reality, in order to truly meet the increasingly diverse consumer demands.
In order to bridge the "last mile" of innovation landing and promote the deep integration of label printing industry and brand demand, Keyin Media and Reed Exhibitions Group have joined forces to jointly host InnoLabel Expo Innovation Label Exhibition, aiming to build an efficient and professional supply and demand docking platform for end brand merchants and high-quality printing enterprises, and help cutting-edge creativity go from blueprint to market.
InnoLabel Expo Innovation Label Exhibition
InnoLabel Expo is jointly organized by Keyin Media and Reed Exhibitions, integrating advantageous resources to create a professional exhibition platform for label products with great scale and influence. Deeply connect with audiences in terminal fields such as food and beverage, alcoholic beverages, daily chemical products, electronic appliances, and healthcare, build efficient channels for label printing enterprises to accurately connect with end users, showcase innovative solutions of Chinese label printing enterprises, and empower brand value upgrading with "hard power".
Exhibition highlights
01
Category wide
To present innovative processes and scenario based applications of label exhibits in all aspects, InnoLabel Expo focuses on vertical fields such as food and beverage, high-end wine labels, daily chemical beauty, etc., creating an immersive display space for label features. Each special zone deeply integrates the needs of terminal brands, helping terminal audiences accurately benchmark innovative resources and empowering label enterprises to seize business opportunities in segmented tracks with differentiated technological strength.
Featured exhibition area
02
Terminal wide
The exhibition covers core consumer areas such as food and beverage, daily chemical and beauty products, electronic appliances, and healthcare, accurately attracting over 30000 buyers from terminal brands and procurement decision-makers. Assist label printing enterprises in reaching end customers in multiple fields in one stop, accurately matching needs, and effectively promoting deep cooperation links between supply and demand sides.
Industry of exhibition visitors
Analysis of Audience Positions at Exhibitions
03
Targeted accuracy
To create the most accurate docking scenarios for professional buyers and suppliers in each segmented field, ensuring that exhibition label printing enterprises can directly face target customers, efficiently reach the core market needs, and truly achieve a super matching experience of "exhibition needs, purchase rewards"!
Seeing the tags here, colleagues,
To efficiently reach terminal brands,
To accurately grasp incremental opportunities,
Want to astonishingly showcase technical strength,
The golden booth is waiting for you to come and "exhibit"!