Fujifilm Business Innovation: China Is The Only Important Overseas Market With A Full Value Chain

China is our only important overseas market with a complete value chain of procurement, manufacturing, sales, service, reuse, and recycling. It is not only an important manufacturing base for global products, but also an important source of business innovation, "said Naoki Hama, President and CEO of Fujifilm Business Innovation, in a recent interview with reporters.
Since entering the Chinese market in 1987, Fujifilm has continuously increased its investment in China for commercial innovation. In 1995, Fujifilm Business Innovation (China) Co., Ltd. was established in Shanghai and recognized as the regional headquarters of a multinational corporation. It also established 11 branch offices in Beijing, Guangzhou, Chengdu, and other places, forming a nationwide service network.
The scale, resilience, and open environment of the Chinese market provide us with a broad stage for continuous innovation and accelerated transformation, "said Naoki Hama, President and CEO of Fujifilm Business Innovation. Since its establishment, the Chinese company has been deeply rooted in China for 30 years, transforming from a foreign-funded enterprise mainly engaged in hardware manufacturing to a solution provider that integrates technology, services, and experiences.
Zhao Yugang, Deputy Director of the Free Trade Zone Administration of China (Shanghai) Pilot Free Trade Zone, stated that Fujifilm's commercial innovation has resonated with Shanghai Waigaoqiao Free Trade Zone for 30 years, firmly rooted in the industry with open innovation, and has become an important partner of Shanghai's "Global Operator Plan". He looks forward to jointly drawing up a new development blueprint in the future.
Huang Feng, President of the Shanghai Foreign Investment Association, believes that Fujifilm's commercial innovation has transformed from traditional printing products to a comprehensive digital solution service provider, and is one of the representative enterprises driven by innovation and transformational development of foreign-funded enterprises. The technological innovation capability of foreign-funded enterprises is an indispensable and important force in the construction of Shanghai Science and Technology Innovation Center, and we look forward to industry leaders actively playing the role of "leading geese".

The digital experience and solutions we have accumulated in China for co innovation with customers have begun to be borrowed and replicated by other overseas markets of the group, "said Tatsuya Nakamura, Chairman and President of Fujifilm Business Innovation (China) Co., Ltd. The company continues to promote the dual track strategy of" global framework+Chinese customization "and actively cooperates with local customers, technology partners, universities, and government agencies.
Industry insiders point out that Fujifilm's full value chain layout of commercial innovation in China is not only a typical case of foreign investment deeply cultivating the Chinese market, but also reflects the development trend of multinational companies accelerating their integration into local industrial chains and innovation chains. As China promotes new quality productivity, green low-carbon and digital transformation, this model is expected to provide reference for more foreign-funded enterprises to develop in China.
In the future, we hope to use digital and artificial intelligence technology to create more business models with our Chinese partners, "said Bin Zhishu." China is still a market with huge development potential and the core market of our business. Despite the uncertainty of the world economy, we promise to continue investing and deeply rooted in China, and this will not change