Smart Advertising For The Future! Epson Showcases Its Full Matrix Innovative Solution At The 26th Shanghai International Advertising Exhibition

On September 17th, the 26th Shanghai International Advertising Exhibition, the annual top event in the global advertising signage industry, grandly kicked off at the Shanghai New International Expo Center. Epson, as a leading and professional supplier of large format printing equipment in the industry, has been continuously delivering multifunctional and high-performance inkjet printing printers to the market in recent years with its outstanding research and development capabilities in the field of advertising applications, becoming a key force in promoting the development of the advertising market. At this exhibition, Epson made a stunning debut with its heavyweight new advertising applications, cutting-edge innovative solutions, and new strategic layout!
 

Epson booth is packed with visitors
Epson Micro Spray Series Solution
The cornerstone of stable and unified color quality printing
The Epson Micro Spray series solution relies on Epson's professional large format printers and original professional ink combinations to achieve stable and unified color and quality on different media, accurately meeting the needs of high-end production in commercial fields such as advertising, studio post production, decorative painting, etc. Epson's micro spray photography process not only ensures stable and controllable quality in mass production, but also empowers customers with artistic and commercial added value through innovative technology, becoming a dual carrier of "quality benchmark+value engine" in the professional digital printing field.
1. Outdoor advertising field
(1) Epson SureColor S980 Weak Solvent Micro Spray Photo Machine
At this exhibition, the highly anticipated product is undoubtedly Epson's star product - Epson SureColor S980 weak solvent micro spray photo machine. Compared with its previous generation, it has added green color and upgraded to 11 color weak solvent ink configuration, with a 19% increase in color gamut *, making outdoor advertising images more vivid, strong weather resistance more "resistant", and excellent printing quality. The weak solvent ink can be applied to various media applications.

Epson SureColor S9180
It is worth mentioning that in addition to Epson SureColor S980's rich and diverse application solutions in outdoor car stickers, outdoor PP applications, electronic panels, crystal signs, and more, this exhibition also showcased its application in the "color white color" technology solution for the first time, such as the crystal sign solution. The solution sequentially applies ink in the order of "color ink white ink color ink", and the "color white color" three layers are printed on the surface of the fully transparent tempered glass film. The image coated with invisible adhesive on the surface is mounted on an acrylic board through a chip machine, presenting a more refined image and personalized crystal sign than other processes. This model fully demonstrates Epson's technological innovation in product quality and color management, helping the advertising industry to rejuvenate.

Epson SureColor S9 80 White Ink Application Solution Demonstration

(2) Epson SureColor S8180 Six Color Weak Solvent Printer - New Product Launch

At this exhibition, Epson launched the all-new Epson SureColor S8180 six color weak solvent printer. At the new product launch ceremony, Mr. Shosuke Ishibashi, President of Epson (China) Co., Ltd., delivered a speech on the new product and extended a warm welcome and sincere gratitude to all the guests present. Mr. Shigenobu Ishibashi, President of Epson (China) Co., Ltd., Mr. Jincheng Wang, General Manager of Epson (China) Co., Ltd. Commercial and Industrial Product Solutions Division, Mr. Nobuyuki Fujimori, Director of Epson (China) Co., Ltd. Commercial and Industrial Product Solutions Division, and Mr. Feng Zhang, Manager of Epson (China) Co., Ltd. Commercial and Large format Marketing Division, jointly unveiled the new product.

Speech by Shosuke Ishibashi, President of Epson (China) Co., Ltd

Guests take a photo in front of the new Epson SureColor S8180
Compared with the previous generation Epson SureColor S60680, this model has made new breakthroughs in color gamut breadth, print head technology, ink configuration, etc. It is equipped with a 2.64-inch large print head, which significantly enhances printing efficiency and greatly increases production capacity; At the same time, on the basis of the traditional CMYK four-color scheme, light cyan and light magenta have been added to further expand the color gamut, and each color is equipped with dual ink chambers, which can achieve continuous and uninterrupted printing process. The release of the Epson SureColor S8180 new product precisely meets the stringent demands of high-yield advertising clients for efficient and stable printing. With its high-quality output and excellent printing efficiency, it helps advertisers stand out in the fiercely competitive market.
In the Golden Triangle area, Epson has carefully arranged a sample display area for Epson SureColor S8180, showcasing its applications in outdoor car stickers, outdoor PP, leather patterned photo paper, etc., presenting the excellent performance and wide range of application scenarios of this new product from all angles and perspectives.


Outdoor advertising sample display area
2. Indoor advertising field
In the indoor advertising display area located in the center of the display space, Epson unveiled its Epson SureColor B9580 water-based micro spray photo machine, which is equipped with Epson's 2.64-inch micro piezoelectric print head and adds 2pass and 3pass printing modes. The 3pass mode is Epson's research and development achievement for the needs of the Chinese market, which can achieve a printing speed of 55.2 ㎡/h *, greatly improving production efficiency and fully meeting the production capacity needs of high volume customers. At the same time, the ink configuration has been upgraded to 6 light colors, adding light cyan and light magenta on the basis of blue, yellow, and black, making the color expression more delicate and the transition smoother, creating higher quality printing output effects for users, helping users expand their business horizons, and achieving value leaps.

Epson SureColor B9580

It is worth mentioning that the Epson SureColor B9580 water-based micro spray photo machine has achieved innovative applications in the field of indoor advertising, demonstrating its advertising application solution on short version packaging white cardboard on site. It can achieve small batch customized production capacity and accurately meet customers' short version packaging printing needs. In addition, a localized customization solution has been launched to meet the demand of local high-yield customers. By replacing large paper rolls to increase load-bearing capacity, uninterrupted printing operations can be achieved, significantly improving production efficiency.

Indoor advertising sample display area
Epson Advertising Multi Scene Lightbox Solution
The dual magic weapon of visual experience and brand value enhancement
With the rapid development of cities and the surge in commercial demand, the coverage of lightbox advertising continues to rise. From bustling commercial districts to residential buildings, from fast-moving consumer goods to restaurant displays, its presence has deeply integrated into various scenes of life. Epson's advertising multi scene lightbox solution enhances advertising appeal and conversion rate through excellent printing quality. Entering the exhibition area, visitors can intuitively see the various product advertisements and multi scene lightbox solutions displayed on the back panel wall of the booth. They can truly experience the printing precision and high-definition quality presented by each product equipment.

Epson Lightbox Advertising Application Solution
01
Epson SureColor F9580H High Quality 6-Color Lamp Cloth Solution
Fabric advertising is a groundbreaking breakthrough for Epson's successful transition from the printing and dyeing industry to the advertising industry. At this exhibition, the Epson SureColor F9580H thermal transfer digital printing machine made a stunning appearance in the exhibition area. It significantly enhances color gamut and expressiveness through 3 types of ink and 6 color configurations of CMYK+(orange+violet, light cyan+light magenta, fluorescent yellow+fluorescent powder), making lightbox advertising colors more vivid, delicate, smooth, lively and bright.

Epson SureColor F9580H

The performance of Epson SureColor F9580H in the field of fabric advertising has opened up creative space for clients, which not only helps them seize the opportunity in market competition, but also injects strong impetus into the diversified development of the advertising industry.

Epson SureColor F9580H High Quality 6-Color Lamp Cloth Solution
02
Epson SureColor B9580 High Speed 6-Color Indoor Light Sheet Solution
Epson SureColor B9580 features' vibrant colors' ® HDD dye ink adds light cyan and light magenta on the basis of cyan yellow black, making the color transition more delicate and the portrait layering stronger. The lightbox produced by its output is suitable for indoor advertising display, with transparent and bright colors, fully meeting the needs of various indoor advertising scenarios, achieving a dual improvement of advertising effect and visual experience.

Epson SureColor B9580 High Speed 6-Color Indoor Light Sheet Solution
03
Epson SureColor S8180 High Capacity 6-Color Outdoor Light Sheet Solution
Epson SureColor S8180 new product also brings LED application display, using 6-color active colors ® GS3 weak solvent ink produces light boxes suitable for outdoor advertising display, with excellent weather resistance that can maintain color stability for a long time. The delicate and natural color transition fully demonstrates the brand's high-end positioning, achieving a dual enhancement of visual effects and brand value in outdoor scenes.

Epson SureColor S8180 High Capacity 6-Color Outdoor Light Sheet Solution
04
Epson SureColor S9 80 High Quality 11 Color Large Outdoor Light Sheet Solution
Epson SureColor S980 features 11 vibrant colors ® GS3 weak solvent ink produces light boxes suitable for high-end outdoor display scenes. The 11 color ultra wide color gamut accurately reproduces the design colors, with bright colors and excellent weather resistance, presenting visually impactful light box images. At the scene, the lightbox scheme exhibited by this model became the focus of the entire venue with a super large size of 5m × 1.5m. As the largest and most visually prominent display case among all lightbox solutions, it intuitively presented the application value of wide format printing technology in outdoor advertising scenes.

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参考知识277/1000划译机翻 · 通用领域爱普生SureColor S9 80高品质11色大户外灯片解决方案05爱普生SureColor P20580高端12色广告灯方案爱普生SureConlor P20570大幅面彩色喷墨打印机充分展示了其优势,最大打印宽度为64英寸,可以轻松满足客户对大宽度的输出需求.该型号配备了高品质的水性颜料油墨,具有橙色,绿色和紫色三种专色,实现了99%的潘通色域覆盖率.12色宽色域准确恢复图像细节,同时实现精细的过渡效果,使广告创意得以完美实现,为客户实现"所见即所得".除了广告灯的应用方案外,现场还展示了其在成像和高端奢侈品领域的应用成果.

划译

机翻 · 通用领域
Epson SureColor S9 80 High Quality 11 Color Large Outdoor Light Sheet Solution
05
Epson SureColor P20580 high-end 12 color advertising light scheme
The Epson SureColor P20580 large format color inkjet printer fully demonstrates its advantages, with a maximum printing width of 64 inches, it can easily meet customers' output needs for large widths. This model is equipped with high-quality water-based pigment ink, with three spot colors of orange, green, and purple to achieve a Pantone color gamut coverage of 99%. The 12 color wide color gamut accurately restores image details while also achieving delicate transition effects, allowing advertising creativity to be perfectly implemented and achieving "what you see is what you get" for customers. In addition to the application scheme of advertising lights, the on-site also presented its application achievements in the fields of imaging and high-end luxury goods.

Epson SureColor P20580

Epson Digital Boutique Solution
A customized tool for small, exquisite and personalized products
The two customized solutions in the Digital Boutique Zone, with their efficient, high-quality, and highly adaptable customization capabilities, not only meet customers' rigid needs for quick response and diverse material adaptation, but also expand the commercial value of customized products through technological innovation, becoming a powerful tool for improving "time efficiency+quality experience" in personalized customization scenarios.
01
Epson SureColor V1080 Platform UV Printer
In the digital boutique section, Epson SureColor V1080 shines brightly, showcasing high-quality UV customized solutions such as golf balls, phone cases, badges, etc., becoming the focus of attention for exhibitors.

Epson SureColor V1080

This device, as Epson's first platform based A4UV printer, has excellent printing performance and can achieve high-precision output of 1440dpi x 1440dpi. Drying through UV lamp irradiation, customized personalized products can be obtained immediately without extra waiting time. Whether it is hard materials such as acrylic and metal, or soft materials such as leather and fabric, they can easily meet the diverse printing needs of customers. In addition, adhering to the design concept of "saving, small, and refined", Epson SureColor V1080 has a compact and simple appearance, which is very suitable for desktop operation and indoor use.

Golf printing sample display
Badge Sample Display

02Epson SureColor F2280 Platform based Professional Digital Printing Machine
Another highlight of the exhibition area is the Epson SureColor F2280 platform based professional digital printing machine, which showcases its innovative embroidery printing solution. It focuses on embroidery and is equipped with a camera visual positioning system, which can directly print color gradient patterns on embroidery, achieving ultra-high precision printing effects. It deeply integrates traditional embroidery techniques with digital printing, enhancing the artistic expression and added value of customized products. Various application solutions such as embroidery fans and embroidered hats also appeared at the exhibition site.

Epson SureColor F2280

Embroidery Hat Sample
In addition to a comprehensive and diverse advertising application display area, Epson has also carefully set up an ink certification zone at the sample island platform, showcasing to the audience that its ink not only has a wide color gamut, but also reliable environmental protection and safety guarantees, making consumers more confident and fully reflecting Epson's business philosophy of "customer first, committed to environmental protection".

Ink Certification Zone
At the Shanghai International Advertising Exhibition, an industry event, Epson showcased its rich and diverse innovative technologies and cutting-edge solutions in the advertising field from all aspects and dimensions, demonstrating its technological strength to the audience. Looking ahead to the future, Epson will uphold an attitude of continuous improvement, continuously refine its products, comprehensively enhance their overall performance, bring customers a better and more efficient new production experience, and provide richer and more comprehensive application solutions.