How Do The Toy Packaging Founders Of Disney And Wal Mart Win The Market in Three Ways?

Leading high-quality development with technological innovation
In 2014, Caile Group established a technology research and development department to systematically layout the fields of intelligent packaging technology and environmentally friendly packaging materials, successfully building an innovative research and development system. This system integrates multiple core capabilities such as product design, technology research and development, engineering sampling, and performance testing. Each link is closely connected and operates collaboratively, forming an efficient innovation loop and becoming the core engine for the company's high-quality development.
In the field of intelligent packaging materials, Caile Group has independently developed the project "Development of Nanofunctional New Materials and Their Application in Intelligent Packaging". Successfully developed a series of functional materials with independent intellectual property rights, including nano color changing materials, intelligent sensing materials, and intelligent slow-release materials. Technological achievements such as light changing ink, temperature changing ink, conductive coatings, and water color changing coatings have been transformed into high-tech products, generating a cumulative revenue of over 80 million yuan.
In the field of environmentally friendly packaging, Caile Group keeps up with the needs of the times, focuses on exploring new materials for environmentally friendly packaging, and enhances the environmental attributes of packaging products. Caile Group independently develops fluorescent plant fibers and fluorescent paper and their preparation technology, using natural plant fibers to achieve green environmental protection. The material has excellent fluorescence intensity, writing ability, and flexibility, and can be widely used in fields such as fluorescence display and fluorescence anti-counterfeiting, greatly improving the functionality and anti-counterfeiting of toy color box packaging.
In terms of patent innovation, we attach great importance to the protection of intellectual property rights. At present, Caile Group has 94 national authorized patents, including 9 invention patents, 81 utility model patents, and 4 design patents, and has been recognized as an intellectual property demonstration enterprise in Guangdong Province. At the same time, we attach great importance to standardization work and actively lead and participate in the formulation of relevant standards. Up to now, we have successfully led or participated in the development of 6 national standards and 5 industry and group standards, contributing the "Caile Wisdom" to printing standardization work.
With outstanding performance and unremitting efforts in the field of innovation, Caile Group has successively been recognized as a national high-tech enterprise and a Guangdong Province specialized, refined, special and new small and medium-sized enterprise. It has also been approved to establish innovative technology platforms such as the Guangdong Province Paper Packaging and Product Intelligence Engineering Technology Research Center, Guangdong Province Doctoral Workstation, Guangdong Province Science and Technology Expert Workstation, Zhongshan City Paper Products and New Intelligent Packaging (Caile) Technology Center, Zhongshan Caile Intelligent Packaging New Material Engineering Laboratory, and Zhongshan City Model Worker and Craftsman Talent Innovation Studio.

In recent years, Caile Group has carried out in-depth industry university research cooperation with universities such as South China University of Technology and Xi'an University of Technology. On the one hand, attracting outstanding talents from universities to join enterprise R&D teams; On the other hand, we will work together with universities to overcome the "bottleneck" technical challenges in the industry. Previously, the "Efficient Preparation and Application of Paper based Sensors Based on Printing Manufacturing Technology" jointly developed by Caile Group and South China University of Technology has been successfully implemented. The intelligent packaging solution using multiple anti-counterfeiting QR codes has been applied to fields such as toys and cosmetics, and has won the first prize of the 2022 China Invention Association Invention and Entrepreneurship Award.
Li Fangjie, a member of the Hunan Provincial Political Consultative Conference, a member of the Zhongshan Municipal Political Consultative Conference, the chairman of the Hunan Changde Chamber of Commerce in Zhongshan, and the chairman of Caile Group, once said, "There is no backward industry, only backward technology." For many years, Caile Group has followed and practiced this technological development concept, breaking the shackles of the traditional printing industry through systematic innovation. Through technological innovation to reconstruct the industrial logic, Caile Group confirms that the key to upgrading traditional industries lies in the deep coupling of core technological breakthroughs and industrial applications. It leverages value growth through material revolution and reshapes production paradigms through digital empowerment, setting a benchmark for the transformation and upgrading of printing enterprises.

Li Fangjie, Chairman of Caile Group
Drive cost reduction and efficiency improvement through digital transformation
At present, the domestic printing industry is deeply mired in the dilemma of internalization development, with increasingly fierce market competition and shrinking profit margins. The survival and development of enterprises are facing severe challenges. Caile Group has a forward-looking layout, established an IT department, and promoted the digital transformation and upgrading of the enterprise. Through key measures such as precise optimization of production processes and improvement of management efficiency, this department has helped the group achieve significant results in reducing costs and increasing efficiency, thereby enhancing the core competitiveness of the enterprise in all aspects.
In the process of digital transformation, Caile Group has independently developed a fully functional office OA system, which enables efficient completion of key tasks such as attendance management, business approval, and financial management online. At the same time, the independently developed ERP system with multi organizational structure characteristics enables the production reporting process to be fully digitized. Employees can access the PMC confirmed plan, printing machine production status, and work order progress in real-time by authorizing their personal devices (mobile/computer) to enter the machine code or scan the machine QR code. The application of these digital tools provides strong impetus for reducing production costs, improving production efficiency, and driving sustainable development of enterprises.
In terms of hardware upgrades, Caile Group has achieved a comprehensive transformation of the automation technology of the color box and color card production line, independently upgrading equipment such as fully automatic high-speed window sticking machines, significantly improving the adaptability and flexibility of the equipment, and supporting diversified and efficient production needs. In 2024, in order to expand its high-end cosmetics gift box business, Caile Group will add an automated high-end gift box production line. This production line integrates advanced equipment such as automatic bubble pressing machines, dispensing machines, and lining machines to achieve rapid assembly of semi-finished products without landing. The entire production line covers more than 40 processes, requiring only 20 people to operate daily, with a daily output of up to 10000 PCS. The improvement of production efficiency has shortened the product delivery cycle by 50% and controlled the defect rate below 0.5.

Caile Group Production Workshop
Realizing dual carbon goals through green actions
Caile Group actively responds to the national strategic goals of "peak carbon emissions and carbon neutrality" and deeply integrates the concept of energy conservation and emission reduction into its business operations and development plans. By installing a distributed photovoltaic power generation system on the roof and corresponding energy-saving equipment, the construction of the first and second phase of the factory photovoltaic project has achieved significant energy-saving and cost reduction effects. The project has a designed installed capacity of 730.9 MW, with a power generation of 855600 kWh by 2024. The company's self consumption of electricity is 748300 kWh, accounting for 11.60% of the total electricity consumption. This has to some extent alleviated the company's dependence on external electricity and effectively reduced the consumption of traditional energy. During leisure time and weekends, excess electricity can be sold at 107300 kWh, accounting for 12.40% of the total photovoltaic power generation.
The above measures not only inject new impetus into the sustainable development of Caile Group, but also make positive contributions to the green and low-carbon development of society. In August 2025, the third phase of the photovoltaic project in the factory building will continue to expand and increase capacity, and the proportion of renewable clean energy used within the company will exceed 25%.
Looking ahead to the future, Caile Group will continue to deepen its multi engine strategy of "technology leadership", "digital empowerment", and "green development". Embrace cutting-edge technology with a more open attitude, accelerate the iterative innovation and large-scale application of materials and intelligent technology, and continuously expand the boundaries of intelligent packaging; At the same time, relying on a powerful digital chassis, further connect the entire chain data flow of research and development, production, management, and service. To serve global brand customers with more efficient, intelligent, and green solutions. Continuously injecting surging momentum into the transformation and upgrading of the printing and packaging industry, and contributing the "power of colorful music" to intelligent printing manufacturing.