Directly addressing regional pain points and core needs! Hongbo at Brazil Flexo & Labels Expo 2026: the new generation label inkjet LabStar 330mini attracts attention
The grand event of the South American label printing industry has arrived as scheduled! From May 26 to 29, 2026, the four-day Flexo & Labels Expo 2026 will be held grandly in São Paulo, Brazil.
Han Hong Group & Hongbo Intelligent showcased the new generation LabStar series of heavyweight machines and integrated label inkjet solutions. Leveraging leading Single Pass piezoelectric inkjet technology and customized production solutions tailored to the South American market, the Hongbo booth attracted a continuous stream of visitors.
Currently, the South American label market is undergoing rapid transformation, with both growth potential and unique regional challenges. As global economic trends in digitalization, personalization, and sustainability deepen, label processors in South America face unprecedented order pain points: skyrocketing SKUs and fragmented orders, shortened delivery cycles, rising cost pressures and raw material fluctuations, and high personnel turnover. In response to the differentiated production demands of the local market, the products and solutions displayed by Hongbo this time accurately address the pain points of the regional market.
The Ultimate Integrated Benchmark for Smart Label Manufacturing:
LabStar 330mini
This heavyweight new product, designed specifically to meet the demands of the massive personalized market, has attracted strong interest from many buyers in the label and packaging industry due to its extreme integration features and high cost-performance advantage.
The LabStar 330mini adopts a fully integrated machine design, eliminating the need for additional external equipment (such as external electric cabinet water cooling systems and other separate components). The machine can be disassembled without separating the roll, and the installation and commissioning process is extremely simple, significantly reducing the equipment footprint. This effectively addresses the space limitations of small and medium-sized printing workshops while reducing both the initial investment and subsequent operation and maintenance costs.
In terms of performance, this model does not reduce core configurations, reaching a maximum production speed of 50m/min and a maximum printing width of 322mm, balancing production efficiency with printing width flexibility. It comes standard with a CMYK + White (dual white optional) color scheme, meeting the printing needs of various niche scenarios such as food, beverages, alcoholic drinks, beauty, electronics, and pharmaceuticals.
It also supports secondary overprint functionality, allowing precise overlay of additional graphics and text (such as anti-counterfeit marks, traceability codes, local spot color highlights, etc.) on already printed base labels. It enables variable data printing, meeting the needs for full-color QR codes, barcodes, serial numbers, production dates, batch numbers, and personalized graphics. This precisely adapts to the booming demand in the South American market for e-commerce labels, anti-counterfeit labels, and short-run customized labels, helping small and medium printing enterprises quickly enter the high-profit personalized printing segment.
Hongbo Intelligent & Fiery
In order to fully unleash the potential of the LabStar series digital label printers, Hongbo Intelligent has established a close collaboration with Fiery, a leading provider of digital printing workflow solutions, equipping the LabStar series digital label devices with industry-leading Digital Front End (DFE) systems and advanced RIP processing technologies.
Faced with massive variable data orders and complex graphic files, the LabStar series machines can ensure ultra-fast processing of complex variable data print files, achieve flawless color management, and greatly simplify the prepress automation process. This guarantees consistent color across every batch of printed products from the source, streamlines manual prepress operations, and effectively enhances overall workshop production efficiency.
Authoritative Certification
Hongbo's LabStar series digital label printers have also obtained multiple international authoritative certifications, including Fogra PSD and Idealliance G7. This ensures that our customers can achieve excellent color accuracy at first-class international standards in every print job.
The Latin American market, as a core blue ocean market for the global digital transformation of label printing, has seen continuous growth in demand for digital printing equipment in recent years. Regarding the experience of this exhibition and strategies for the Latin American market, a Hongbo representative stated: "We are very optimistic about the development potential of the digital label printing market in Latin America. The booming packaging, food, daily chemical, and e-commerce industries in the region are continuously driving the demand for high-quality digital labels. In the future, Hongbo will continue to iterate label inkjet solutions with higher efficiency, lower energy consumption, and better alignment with regional market needs. Relying on localized service support and working together with global partners, we aim to jointly promote the digital upgrade of the global label printing industry.