Digital technology to help Danone unlock new promotions
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Recently, Danone launched a 3.2 million bottles of unique mineral water designed for the millennial generation for the Danish mineral water brand Aqua d Or bottled water.
The theme of the event is Aqua d or Flow Your Way. All labels are designed by Danish artist Emil Kozak and express the characteristics of nature and personality. The event is a boutique promotion for the Swedish and Danish markets designed to interact with millennials. Designed around the Aqua d or brand story, 11 design elements were mined and automatically converted to each unique design with HP Mosaic Printing Software.
All labels are produced by Allenlabel Group's Folienprint Rako, using the HP Indigo 20000 digital press, SmartStream mosaic software and PrintOS print cloud management platform. The 3.2 million label is completed in two weeks.
HP SmartStream Mosaic is a software that automatically generates a large number of personalized patterns. To create 3.2 million unique pdf files, Folienprint Rako uses the PrintOS Composer cloud management system to quickly generate the required VDP print files with variable data. PrintOS Composer creates simple PDF files on HP DFEs for optimization, making processing speeds up to 50 times faster than standard non-cloud tools. The use of the PrintOS Composer tool eliminates the need to install supporting hardware and greatly simplifies and enhances the production process of Folienprint Rako. Aqua D or brand manager Line Jorgensen explains: "The personalized label produced by HP Digital Printing Equipment is a good introduction to Aqua D Or.
The story of natural mineral water, using water droplets, waves and sky design elements, allows consumers to follow the flow of natural water 300 years ago in Denmark, and feel the process of slowly reaching purity. Thanks to the cooperation between HP Digital Printing Company and Danish artist Emil Kozak, we helped us achieve the 3.2 million unique creative labels of the event. ”
On August 30th, Aqua dor released this special edition of water at an event in downtown Copenhagen. The event attracted 200 guests to experience the print on the spot. Emil Kozak's design poster was also printed on-site using the HP Latex printer by Damgaard-Jensen and was autographed by the artist.
Jose Gorbea, brand owner of HP EMEA (European Middle East and Africa), said: “The Aqua d Or advertising campaign is a very successful case. How brands use HP digital technology to make a difference, both creative and fun. More importantly, how to use digital printing technology to bring excitement and sensation to the new customer base (here, millennials)."