Deepen the achievements of 'promoting production through competitions' and explore the integration of brand and packaging innovation
On April 21, the "4th Printing Technology and Creativity Awards Post-Competition Exchange and Guangzhou Restaurant Brand Culture In-Depth Experience Day" event was successfully held. It was hosted by the Hong Kong Printing Industry Investment Association, co-organized by the Printing Technology Research Center (APTEC), the Innovation Center of Guangdong Packaging Technology Association, and the Dongguan Publishing and Printing Industry Association, and jointly hosted with the distinguished Guangzhou Restaurant Group. The event aimed to deepen the competition's "promoting production through competition" cooperation results, building a bridge for in-depth communication between printing and packaging enterprises and brand owners, advancing from "technological dialogue" to "cultural resonance," and jointly exploring future pathways for collaborative innovation within the industry chain.
The event was divided into two parts: a morning technical exchange and an afternoon brand culture experience. In the morning, participants visited the core smart manufacturing base of Guangzhou Restaurant-Likoufu Food Co., Ltd. Panyu Factory. In the afternoon, they went to the Wenchang flagship store of Guangzhou Restaurant to immersively experience over ninety years of brand heritage and the culture of Cantonese cuisine.
Morning Session: Special Seminar and On-site Visit, Discussing Packaging Innovation and Regulatory Coordination
At 9:30 a.m., the event officially began in the conference room of Likoufu Food Company, hosted by Hu Tao, Secretary-General of the Hong Kong Printing Industry Investment Association.
I. Speech by the Deputy General Manager
Speech by the Deputy General Manager and Party Committee Member of Guangzhou Restaurant Group Likoufu Foods Co., Ltd.:
Welcome to the Hong Kong Printing Industry Investment Association, the co-organizing units, and all representatives of printing and packaging enterprises to Likoufu. As the modern food production base of Guangzhou Restaurant Group, Likoufu has always centered on safety, quality, innovation, and culture, providing high-quality food to both domestic and global markets. The industry is currently facing two major transformations: first, the full implementation of the national "Food Packaging Safety Law" makes the safety, compliance, and traceability of food packaging a mandatory baseline; second, the special governance against "excessive packaging" continues to tighten, making green, simple, lightweight, and recyclable packaging an inevitable industry trend.
Against this backdrop, we no longer need mere processing suppliers, but strategic partners who can align with our brand, solve pain points, and create value. We hope that all printing and packaging companies will work with us to deeply collaborate in three key directions:
Compliance first: jointly implement food packaging safety regulations and green packaging requirements, achieving full-chain compliance and control;
Balancing cost and safety: optimize packaging structures and material solutions, improve logistics efficiency, reduce waste, and ensure transportation safety;
Experience and value upgrade: transform packaging from a 'product container' into a 'brand carrier,' conveying culture and enhancing user experience and emotional value.
We look forward to using this competition and exchange as a starting point to achieve a leap from order production to value co-creation, jointly building a more competitive food packaging ecosystem in the Greater Bay Area.
II. President's Address
The President of the Hong Kong Printing Industry Investment Association delivers his address:
The primary goal of this grand competition and exchange event is to promote printing and packaging enterprises' technological creativity so that it aligns more precisely with the market, brands, and consumers. By adopting the competition model of 'brand proposition, technical response,' along with today's in-depth face-to-face exchanges, abstract creative designs are closely integrated with real brand challenges and industry trends. This serves as the key pathway for the printing industry in the Greater Bay Area to achieve high-quality upgrading.
3. Special Symposium and Enterprise Exchanges
The symposium was chaired by Li Weiqiang, Executive Vice President of the Association, who summarized:
This event is a high-value "competition to promote production" practice - on one hand, it efficiently helps Guangzhou Restaurant select high-quality packaging suppliers, and on the other hand, it assists printing enterprises in moving beyond price competition, shifting toward technological innovation, standards implementation, and solution empowerment to enhance brand value.
Guests spoke in order at the scene, with exchanges being practical and in-depth, and the atmosphere lively:
1. President of the Hong Kong Printers Association, Feng Wenqing
President Feng Wenqing provided a clear positioning and long-term vision for the CTV Color Management Bay Area Standard on-site: The CTV standard is based on the industrial collaboration advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, combining technological advancement, practicality, and universality. In the future, it aims not only to be fully promoted throughout the Greater Bay Area and become a unified quality benchmark in the region but also to expand from the Bay Area to the whole country and internationally. It seeks to create a general printing and packaging standard with Chinese independent intellectual property rights that can connect with the global supply chain, enhancing the international influence and competitiveness of China's printing and packaging industry.
2. Director of the Printing Technology Research Center
The director shared on-site about CTV color management technology, providing a detailed explanation of accurate color reproduction, data-driven quality control, and full-chain verification systems. This offers professional technical support for the high-quality implementation of printing and packaging, helping to promote standardized and regulated development in the industry.
3. President of Baiyun District Printing and Packaging Association and General Manager of Guangzhou Baisheng Printing, President Fang Jun, stated: Taking this event as an opportunity, he will actively promote the implementation of industry standards, lead the association and member enterprises to deeply engage in technological innovation, quality improvement, and brand collaboration, fully support and actively participate in the next Printing Technology and Creativity Awards, and work together to promote the high-quality development of the printing and packaging industry in the Greater Bay Area..
Subsequently, representatives from Zhonghua Business, Heshan Yatushi, Jiangmen Xingyi Digital Printing, Yongxiang Printing, Asia One Printing, Anliang Color Printing, Guangdong Gaowei Printing, and other companies spoke in turn, sharing their corporate strengths on themes such as high-end packaging printing, intelligent production, green packaging, food compliance, and supply chain assurance, expressing a strong desire to cooperate deeply with Guangzhou Restaurant and jointly promote industry upgrading.
IV. Secretary's Concluding Remarks
The Director and Party Secretary of Guangzhou Restaurant Group Food Marketing Management Co., Ltd. delivered the concluding remarks:
Founded in 1935, Guangzhou Restaurant has a history of 91 years and is a well-known, time-honored Chinese brand. Our mooncake products have ranked first in national sales for 13 consecutive years and first in international sales for 5 consecutive years. The "Cantonese Culinary Skills" have been included in the national intangible cultural heritage list. The brand's current standing is built on a commitment to quality, cultural heritage, and continuous innovation.
The industry currently faces a common challenge: how can excellent ideas be perfectly transformed into outstanding packaging? From design drafts to finished products, from color reproduction to structural adaptation, from safety compliance to user experience, each step tests the supply chain's collaborative capability. Guangzhou Restaurant highly appreciates this contest's "promote production through competition" model and hopes to establish long-term, deep, and stable strategic cooperation with the association, all co-organizing units, and outstanding printing companies, jointly exploring new approaches and solutions for creative implementation, quality enhancement, cost optimization, and green compliance.
Looking ahead, I hope to lead the Guangzhou Restaurant team to proactively visit and engage with outstanding participating printing companies, ensuring the "competition - connection - cooperation - implementation" cycle is more solid and sustainable, truly achieving collaborative innovation and win-win development across the industry chain.
After the seminar, the participants visited the Likoufu production workshop and the brand culture wall, observed the fully manual production line and the intelligent bionic manual assembly line, learned about standardized and intelligent food production processes, and experienced the brand heritage of 'master-apprentice teaching, craftsmanship inheritance'.
Afternoon Session: Appreciating Cultural Roots, Elevating from 'Product Container' to 'Brand Carrier'
All participants will go to the Wenchang Main Store of Guangzhou Restaurant to attend a networking lunch and visit the Cantonese Cuisine Cultural Museum. They will systematically learn about the origins of Cantonese cuisine, the inheritance of culinary skills, and food culture, gaining a deep understanding that food packaging is not only a functional container but also an important carrier of brand stories, cultural value, and consumer experience.
The 5th Printing Technology and Creative Awards Officially Opens for Registration
This event has successfully concluded, and at the same time, it announces the opening of registration for the 5th Printing Technology and Creative Awards. Printing and packaging enterprises, design agencies, and industry elites in the Greater Bay Area are sincerely invited to participate, empowering brands through technological innovation and creating value through creative design.
This event marks a new stage in the collaboration between the printing and packaging industry and brand owners, moving from technical docking to strategic synergy, from meeting demands to co-creating value. It not only brings the 4th competition to a successful conclusion but also opens a new chapter for the deep integration of the Greater Bay Area industrial chain.