Beijing Xinhua Printing Launches Information Technology Upgrade Project
On April 15, 2026, the kick-off meeting for the ERP and MES system informatization upgrade project of Beijing Xinhua Printing Co., Ltd. was grandly held. Zhang Jin, Party Secretary and Chairman of the company, attended and delivered a speech, and all members of the informatization work promotion team as well as representatives from various departments participated in the meeting. This marks that this key state-owned enterprise project has officially entered the implementation stage, and also signifies that Beijing Xinhua has taken a crucial step in the first year of the '15th Five-Year Plan' in transforming from traditional printing to smart printing.
Beijing Xinhua Printing Information Technology Upgrade Project Launch Ceremony
Strategic Drive:
Actively Break the Deadlock, Reshape Core Competitiveness
Currently, the printing industry is undergoing a period of deep adjustment: overcapacity, declining unit prices, and continuously shrinking profit margins have forced many companies to shut down or struggle to transform. In response to this situation, Beijing Xinhua has chosen to take proactive action, positioning this information technology upgrade as a core strategic initiative for the company to address management bottlenecks and build a modern management system.
At the launch meeting, Zhang Jin, Party Secretary and Chairman of the Company, emphasized that digitalization and intelligence are the core engines for high-quality enterprise development. For printing enterprises to make the leap from simply "surviving" to "thriving," it is essential to forge a new path driven by data and lean management. This project is not just a mere embellishment but a necessary choice for the future.
The project covers two core modules: the ERP (Enterprise Resource Planning) system and the MES (Manufacturing Execution System), spanning the entire business chain including production scheduling, prepress processing, printing control, post-press processing, warehouse logistics, supply and marketing, financial management, and equipment operation and maintenance. The core objective is to eliminate long-standing information silos, achieve closed-loop control of business processes, and enable real-time data integration. Once completed, the company will achieve comprehensive data aggregation and analysis across production and operations, promoting the transformation of management from experience-driven to data-driven.
Organizational Guarantee:
Three-Level Structure, Ensuring Responsibility at Every Level
To ensure efficient project implementation, the company has established a three-level organizational structure of 'Leadership Group - Promotion Group - Department Liaison Officers.'
The Party Secretary and Chairman of the company, Zhang Jin, personally serves as the chief leader of the IT work promotion group, overseeing major decision-making and resource allocation; the responsible leaders coordinate and take charge of cross-departmental coordination; the heads of production and IT departments serve as the group leader and deputy group leader, taking on daily promotion and technical oversight responsibilities.
The Digital Intelligence Development Center (Strategic Development Department) is responsible for internal coordination, and each department has designated a liaison officer to handle specific coordination tasks, forming a four-level linkage mechanism of 'Top Leader – Responsible Leader – Promotion Group – Department Liaison Officer.'
The company clearly requires that the department head is the primary responsible person, and liaison officers cannot just act as 'messengers.' The project will change the original work methods and thinking patterns, which will inevitably face resistance, but the overall progress must never be affected by the passive response of any single department or position. The company emphasizes promoting management upgrades through systematic standards and will never let tools accommodate outdated management models.
Professional Collaboration:
Leveraging Industry Experience to Build a Strong Implementation Foundation
After a standardized bidding process, Beijing Xinhua selected Shenzhen YinZhi Internet Information Technology Co., Ltd. (hereinafter referred to as "YinZhi Internet") as the implementation party for this project. YinZhi Internet has long been deeply involved in the informatization of the printing and packaging industry. It has not only accumulated extensive implementation cases in niche areas such as book printing and packaging printing but also achieved pioneering breakthroughs in the integration of AI and printing scenarios.
Shen Lin, partner of Shenzhen Yinzhi Internet Information Technology Co., Ltd. (left)
With Zhang Jin, Secretary of the Party Committee and Chairman of Beijing Xinhua Printing Co., Ltd. (right)
In the solution of Yinzhi Internet, AI technology has been deeply embedded in the whole process of production management: through the voice billing function, operators only need to dictate the work order information to automatically generate production instructions; the system supports automatic batch billing, greatly improving order processing efficiency. At the same time, the system of Yinzhi Internet supports seamless connection with upstream channels such as publishing houses and booksellers, real-time synchronization of order data, and automatic triggering of production scheduling, materials, logistics and other processes, realizing the reshaping of business processes from order receipt to delivery and the automation of key nodes, effectively reducing manual intervention and repeated entry.
The two teams have reached a consensus on the implementation plan in the early docking. Insmart Internet will send engineers to be on site throughout the whole process to coordinate with the Beijing Xinhua project team to promote demand research, blueprint design, system development, training and testing and other links. At the kick-off meeting, the representative of the Yinzhi Internet project said that they will go all out to ensure the quality of the project and deliver results strictly according to milestones. The two sides have established communication mechanisms such as weekly meetings, milestone reports, and special meetings to ensure that problems are discovered and solved in a timely manner.
Implementation path:
Pragmatic promotion, first set standards and then seek upgrading
In terms of implementation strategy, Beijing Xinhua has adopted a pragmatic path of "setting standards first and then seeking upgrades". The first phase focuses on the most urgent information unobstructed problem, focusing on completing the deployment of ERP and MES core modules, and reserving subsequent upgrade interfaces such as AGV logistics, smart parks, intelligent warehousing, and AI data analysis. After the first phase lands to see the actual results of cost reduction and efficiency increase, we will prudently promote follow-up investment according to market changes and the company's strategic direction, and do not pursue one-step implementation.
Data quality is placed in the lifeline of the project. The company clearly requires that the basic data must be accurate, standardized and traceable, because "when junk data comes in, it must be junk data out". Each department must strictly control the data collection in the early stage, and the department head assumes the responsibility for the final review of data quality. In addition, the company made it clear that it will adjust the existing organizational structure and business processes as a basis for system standards to ensure that management upgrades and tool upgrades are carried out simultaneously.
Future Outlook:
Consolidate the foundation and open a new chapter in intelligent printing
This information upgrade project is an important milestone in the history of Beijing Xinhua's development. Through the full implementation of ERP and MES systems, the company will realize the digital control of the whole process from order to delivery, completely break the information barriers between departments, and build a transparent, efficient and traceable modern production management system.
This is not only a replacement of technical tools, but also an innovation of management concepts. The company will take this project as an opportunity to promote the dual optimization of organizational structure and business processes, cultivate a backbone team that understands business and communicate data, and reserve talents and experience for subsequent intelligent upgrades. Beijing Xinhua will steadily promote advanced functions such as AGV logistics, smart parks, intelligent warehousing, and AI data analysis according to the actual operation effect, so that digitalization can truly become a hard support for enterprises to reduce costs and increase efficiency, improve quality and empowerment.
The project has been officially launched, and all employees have entered the state. Beijing Xinhua is taking this information upgrade as the fulcrum to leverage the all-round transformation of management, technology and talents, and move steadily towards a new journey of intelligent printing.