CTV Bay Area Standard Application Promotion Base Officially Unveiled
On January 20, 2026, the Printing Technology Research Center and Hezhi Innovation (Innovation Center of Guangdong Packaging Technology Association) jointly established the 'CTV Bay Area Standard Application Promotion Base'.
Guangdong Hezhi Innovation Technology Co., Ltd. is the Innovation Center of the Guangdong Packaging Technology Association. Focusing on brand assets, it provides brand clients with a full-chain service covering innovative packaging insights, design development, effect verification, and cost reduction and quality assurance through to the production stage.
In the past, this center focused on promoting the implementation of the CTV standard in printing factories, ensuring color management and quality improvement on the production side. This cooperation with Hezhi Innovation further extends to the brand side, marking a significant milestone - achieving a seamless connection of the standard from the source (brand) to the end (factory), driving the deep implementation and value transformation of the CTV standard across the entire industry.
Group Photo
From left to right: Mr. Luo Chao, Color Management Expert at Boxin Innovation; Mr. Huang Huan, General Manager of Boxin Innovation; Mr. Li Weiqiang, Chairman of Boxin Innovation; Mr. Fung Man-ching, President of the Hong Kong Printing Federation and Chairman of APTEC; Ms. Peng Anqi, Director of APTEC; Mr. Lam Dung-nam, Senior Technical Specialist at APTEC.
Three Core Missions of the Base
【Promote On-Site Implementation at Factories】
Provide executable CTV implementation solutions for offset printing, flexographic printing, and other printing factories to solve the challenges between design and production coordination.
【Build Standard Consensus Across the Entire Chain: "Brand – Factory – Service Provider"】
Collaborate with industry associations, technical experts, and enterprises across the industry chain to establish standards for color management, file specifications, and process verification, jointly develop CTV operational standards, break down information barriers, and achieve efficient and transparent collaboration across the entire chain.
【Training for Brands and Talent Development】
Conduct systematic training for brand owners to help them fully understand and master the CTV standards of the Greater Bay Area. Additionally, launch the "CTV Expert Training Program" to cultivate a group of CTV application experts who can work closely on the production floor and solve practical problems, providing real professional expertise to the industry.
