Can packaging, consumer goods, and equipment printing companies all do it? Mianyang Chuangyue's answer is...
At the end of the year and the beginning of the year, Vientiane was updated, and "Printing Manager" specially launched the annual inventory special report of "2025, please answer the printing industry". Previously, we reviewed the "Keywords of the Year" (please click on the 2025 Printing Industry Keyword of the Year is ___?) Resilient development, anti-"involution", emotional consumption... ). Next, we will focus on the annual "out-of-the-circle action" of Indian enterprises, reporting on the actions and layout of a series of outstanding enterprises in 2025, as well as the plans and visions for 2026. freeze the highlight moments of enterprises and explore the development trend of the industry.
2025 will be a year of ups and downs for Mianyang Chuangyue Guangyin Network Technology Co., Ltd. (hereinafter referred to as Mianyang Chuangyue). Orders ushered in explosive growth before the Mid-Autumn Festival, and the production line was running at full capacity; After the holiday, the market turned into the off-season, and the number of orders fell sharply. Such fluctuations are not unique, but in fact, they are unavoidable growth pains in the process of transformation of printing and packaging enterprises. This also clearly points to the core proposition of the industry: the thickness of the customer base and the resilience of the product structure are the keys to resisting the market cycle.
Under the fluctuations, there is a deeper precipitation and more radical exploration. In 2025, Mianyang Chuangyue will not stop at the packaging itself, but will explore two new business contexts around the packaging business: one will take root downwards and give birth to the self-developed "V-cut boutique gift box machine"; One upward exploration gave birth to the independent tea brand "Nanbai Dai". Packaging, equipment, products, this "troika" is not a simple business superposition, but a strategic experiment in which Mianyang Chuangyue takes the initiative to lay out the "ecological niches" of different industries, and allows the three to drive each other and achieve circular empowerment. This three-dimensional layout is the solution to Mianyang Chuangyue's response to market uncertainty, and also provides a reference transformation sample for printing and packaging companies to break through the growth bottleneck.
A corner of Mianyang Chuangyue Company
2025: Consolidate the foundation on three "ecological niches"
1. Breaking the main business: from "solid wood" to "paper-wrapped wood", find a survival point in the packaging ecological niche
At the beginning of the transformation, Mianyang Chuangyue focused on high-end solid wood packaging. Although the quality is outstanding, the high cost and price make it difficult to expand the market. The turning point occurred in 2024, when Mianyang Chuangyue innovatively launched the "paper-wrapped wood" solution, which greatly optimized the cost structure while maintaining a sense of visual luxury, and achieved breakeven that year. In 2025, Mianyang Chuangyue will adopt the plan of parallel promotion of solid wood and paper-wrapped wood, which also allows the team to have a deeper understanding that the essence of packaging is to create the best value perception for customers within a specific cost framework. After solving the problem of survival, how to build deeper barriers has become a new proposition for Mianyang Chuangyue's transformation and advancement.
2. Technology breaks the cocoon: from "self-use tools" to "industry solutions", creating new value in the equipment niche
The implementation of the "paper-wrapped wood" process puts forward new requirements for production efficiency and precision. Since there is no ready-made equipment on the market that can fully meet the demand, independent research and development has become the only way for Mianyang Chuangyue. "V-cut boutique gift box machine" sprouted from this. Its research and development logic is like the innovation of "from oil car to tram", abandoning the complex structure of traditional packaging equipment, and making the packaging box as simple as a "prefabricated dish" through prefabricated micro-tide materials and simple molding process. This is not only an innovation of a single device, but also a process revolution of "de-heavy and de-complex".
V-cut Premium Gift Box Machine
In 2025, Mianyang Chuangyue achieved a critical leap in innovation: from initially relying on outsourced collaboration, to deciding to build its own team, and then achieving full independent development of the PLC control system and core mechanical structures. By the end of 2025, the team had overcome the last technical challenge, bringing the equipment to a new level of maturity, with an optional automatic glue application module integrated, laying a solid foundation for subsequent automated production lines. This device, originally created to solve the company's own pain points, is now dedicated to providing the entire industry with a new packaging solution that is compact, low-cost, and easy to operate.
3. Strategic Exploration: From 'Serving Brands' to 'Creating Brands' - Ultimate Validation in Product Niche
In the second half of 2025, Mianyang Chuangyue realized its long-nurtured brand concept by launching the original leaf tea brand 'Nanbaiti.' This was not a blind leap into a new field but an extension of Chuangyue's 'niche-driven' strategy. From Chuangyue's perspective, the best way to truly understand customer needs is to become the customer. Based on this, Chuangyue, with the philosophy of 'tea by the degree, lightly enjoyed,' uses a unique digital numbering system (such as 'one corresponds to a thousand jin') to create ultimate transparency, aiming to establish a new trust benchmark in the ancient tea industry.
"Nanbai Ti" Series Products
Personally getting involved in product creation has given Mianyang Chuangyue an unprecedented industry perspective. When thinking about packaging needs from the standpoint of a brand owner, Mianyang Chuangyue deeply felt the familiar "pain points": even after providing packaging solutions for countless clients, when it came time to serve their own brand, many shortcomings were still discovered. This firsthand insight brought by "switching perspectives" has become the most direct and profound driving force for the advancement of their packaging business.
4. Core Reveal: The Circular Empowerment Flywheel Driven by "Ecological Niches"
The three major segments-"packaging, equipment, and products"-may seem like independent business lines, but they are actually tightly interconnected through the logic of "ecological niche-driven" operations. Every expansion into a new niche is not blind diversification; rather, it is to gain a unique perspective for solving new problems, thereby feeding back into the overall business for collaborative upgrading.
First, the product ecological niche drives the packaging ecological niche. As the owner of the "Nanbai Ti" brand, Mianyang Chuangyue positions itself at the forefront of the market, directly facing feedback from consumers and channels. This allows the team to keenly capture "what kind of packaging the market really needs." Packaging creation is not only about aesthetics but also a deep integration of cost, logistics, user experience, and brand story. This demand coming directly from the product front line has become the core engine for innovation in packaging solutions.
Mianyang Chuangyue products
Secondly, the packaging niche drives the equipment niche. In its own packaging production line, every efficiency bottleneck and every process challenge is a "demand list" for equipment iteration. The upgrade of the "V-cut" device from 1.0 to 3.0 originated from this. The real pain points in production practice make technological innovation always meet the actual needs of the industry.
Finally, the equipment niche empowers the packaging and product niche. The more efficient, smarter and more flexible "V-cut" equipment in turn greatly improves the delivery capacity and cost advantage of Mianyang Chuangyue's packaging business, and also provides technical support for the realization of unique packaging forms for "Nanbaidai" products, so that the core competitiveness of the brand is further highlighted.
At this point, a clear "empowerment flywheel" began to turn. Product exploration defines the market, the market defines packaging needs, packaging production gives birth to equipment innovation, and equipment innovation empowers the upgrading of products and packaging. The three verify and promote each other, forming a dynamic and enhanced three-dimensional cycle.
2026 Outlook: Deepening the Ecosystem, Moving Forward Pragmatically
Building on the foundation of the three major niches established in 2025, Mianyang Chuangyue's plan for 2026 is clear and practical.
1. "Nanbaiti": Initiating Minimal Viable Testing and Running the Business Model
"Nanbaiti" will enter the market with a lightweight "mobile tea stall" model to quickly validate its product, pricing, and brand concept. Once the model is proven, it will gradually expand into cross-scenario collaborations with boutique coffee shops and lifestyle spaces, ultimately creating a brand space integrating "street-side tea, internal tea products, and packaged experiences," fully presenting a value loop from product to packaging.
2. Equipment and Packaging: Deepening Industry Expertise and Continuous Iteration
The "V-cut Premium Gift Box Machine" will continue to undergo technical optimization and market promotion based on more internal and external usage feedback. The packaging business will fully leverage cross-industry insights from the "Nanbaiti" brand and other partners, focusing on high-value fields such as gifts and consumer electronics, and providing more competitive integrated solutions.
3. Long-term Vision: Becoming a "Niche-Driven" Multi-Dimensional Innovative Organization
Mianyang Chuangyue aims not only to be an excellent packaging supplier or equipment manufacturer but also to build a unique organizational capability through the multi-dimensional practice of "packaging, equipment, and products." This capability allows the company to proactively enter different niches, accurately identify core issues, and solve them innovatively. This competence will become the core engine for the company to withstand fluctuations and achieve sustainable growth.
The market rollercoaster may become the industry norm, but a company's growth logic should not be swayed by it. In 2025, Mianyang Chuangyue chose a more complex yet solid path, moving away from pursuing linear growth in a single business. Instead, it actively develops key "niches" to build an ecosystem where different businesses nurture each other and evolve collaboratively. This path will undoubtedly require more patience and effort, but only by establishing this internal and reliable growth logic can the company navigate external uncertainties steadily and sustainably. In 2026, Mianyang Chuangyue will continue to engage with industry peers to explore a broader future for the printing and packaging industry.