State-owned capital flows in like 'fresh water,' giving Qiaoyisen Packaging a complete transformation: from low-end processing to a benchmark in cultural and tourism packaging.
In the industrial park of Suide County, the machines in the production workshop of Yulin Qiaoyisen Paper-Plastic Packaging Co., Ltd. are rumbling, and a batch of uniquely designed packaging is being rushed out.
These customized boxes for the local clothing brand 'Weishangyu,' with an annual output of 600,000 units, are about to be shipped to Poland and the UK. What seems like just an ordinary deal actually marks the company's 'zero-breakthrough' in indirect exports. Just last year, this was a small and microenterprise with old equipment and weak design capabilities, mainly handling conventional local agricultural packaging and struggling to meet market demand for high-end, personalized products.
Continuous policy support from Yulin City for the development of characteristic industries in the southern counties has been a key factor in the company's transformation. By 2025, with the launch of the three-year new urbanization action plan, Yulin City will deeply integrate southern counties' industry revitalization with the 'Five Ones' work mechanism, promoting industrial clustering and efficiency improvement. Yulin Qiaoyisen Paper-Plastic Packaging Co., Ltd. has seized this policy opportunity. With special fund support, it introduced fully automatic high-speed printing equipment and a digital proofing system, achieving a complete upgrade of the production line. The company's head, Ma Jiangang, said with emotion, 'Before, we could only do low-end packaging. Now, with government support, not only have we introduced advanced equipment, but we've also built a professional design team, enabling us to handle high-quality agricultural product packaging and even export-level orders.'
Alongside hardware upgrades, the company's 'soft power' has also leaped forward. This year, the company successfully brought in Yulin Agricultural Investment Group Co., Ltd. and sold 67% of its shares, achieving state-owned capital control. This move not only improved the company's governance structure and boosted its credit rating and resource integration capabilities, but also deeply integrated it into the branding and standardization system of specialty agricultural products in the southern counties. Expanding from simple production to brand planning, Qiaoyisen is shaping a unique service model of 'packaging, branding, and data.' Its designs cleverly incorporate folk cultural elements like Shaanbei paper-cutting, waist drums, and cave dwellings, while actively promoting biodegradable, eco-friendly materials. The company has developed a range of 'story-rich, visually appealing' cultural and tourism packaging products, giving local specialties like red dates, millet, and apples a boost in value.
After the project is fully built and operational, it is expected to add an annual production capacity of 6 million new cultural and tourism packaging items, generate about 8 million yuan in annual output value, and create around 1.3 million yuan in annual taxes and profits. Pan Xiaojun, Deputy General Manager of Yulin Agricultural Investment Group Co., Ltd., said, 'Next, we will make full use of government support policies to turn the company into a model base for integrated agricultural, cultural, and tourism packaging that serves the county and spreads to surrounding areas. With high-quality packaging, we aim to help our city's premium agricultural products reach the whole country and even the world, truly creating more local job opportunities and income, and contributing to rural revitalization in the southern counties.'