Can You Open A Graphic Printing Shop With Zero Experience? The Full Guide From Business To Site Selection Is in This Article!

Can you open a graphic printing shop with zero experience? The full guide from business to site selection is in this article!

Many people have the dream of opening a graphic advertising store, but suffer from inexperience, and are trapped by technical difficulties, equipment, management, marketing, etc., and look forward and hesitate. Opening a graphic advertising store may feel a little confusing and difficult for people without any relevant experience. Here are some tips to help you get off the beaten track on your journey to your graphic ad shop.

What knowledge do you need to know to open a graphic advertising store?

01

Business Scope:

The business scope of general graphic advertising stores includes: printing of corporate promotional materials, such as printing and copying, bid production, promotional albums, handbags, etc.; Books and periodicals, such as all kinds of books, periodicals, training materials, magazines, etc.; pictorial product packaging boxes, such as various digital product packaging boxes, CD sleeves, cosmetic boxes, gift boxes, wine boxes, etc.; Other types, such as letterheads, receipts, notebooks, greeting cards, invitations, desk calendars, etc. Basically, the advertising products that can be seen every day can be done by graphic advertising stores.

02

Business license

New stores need to apply for a business license, which can be done in the following ways.

(1) The local Market Supervision and Administration Bureau (formerly the Industrial and Commercial Bureau, the Food and Drug Administration, and the Quality Supervision Bureau) consulted and submitted paper materials in person.

(2) Submit electronic materials through the local government service network (online service hall) for application.

(3) Find a bank, community, and officially designated agency point (free of charge).

(4) Find an agency to handle it (the cost is more common from 500~1000, register a business license through the agent)

03

Hardware devices

When a new store opens a graphic advertising store, it needs to be equipped with computers, printers and professional operators. It is recommended to have at least a well-equipped computer to make some professional things, such as website construction, video production, etc. It is best to be equipped with cameras, copiers, fax machines, scanners, etc., and you can also choose to join other fields of business, such as providing convenient benefits such as computer maintenance, package collection, and phone bills, which can not only bring revenue, but also drain traffic to the store in disguise.

04

Site selection

For graphic and text quick printing stores, store location selection is a large, long-term investment, related to the business scope of the quick printing store, customer sources, equipment selection, distribution manpower construction, material investment, etc., when the external environment changes, it is not like people, finance, materials and other business elements can be adjusted accordingly, so it has the characteristics of long-term and fixedness, which is the primary consideration for new store investment.

When choosing a location, you must first inspect the market to see if there is a large graphic advertising store nearby, whether the traffic is convenient, whether the passenger flow is large, it should be noted that the flow of people is by no means equal to the flow of passengers. Generally, there is a lot of advertising demand in government agencies, schools, commercial streets and other places. Of course, the rent for a good location is naturally high, which is directly proportional, so when choosing a location, you must also choose according to your actual ability.

05

Utilize resources

Now graphic advertising stores are blooming everywhere, basically every street can see several graphic advertising stores, the competition is very fierce, unless it develops into a large graphic store with stable customers, then small graphic advertising stores are difficult to make money just by typing and copying. This requires graphic advertising stores to use resources to actively develop new businesses, such as spray painting, luminous doors, etc., and can use peer processing services if necessary. In addition, labor and maintenance costs are expensive now, and graphic advertising store owners should understand and master relevant installation knowledge and market conditions to avoid being bargained.

06

Control your emotions

When encountering some tricky and real customers, if you are grumpy and look at the customer's face, not only will you not be able to negotiate business, but you will also lose a customer. When communicating with customers, maintain a good attitude, solve problems in a timely manner, provide high-quality services, and avoid emotional fluctuations affecting the communication effect.

07

Strengthen learning

In addition to learning common software such as Word, Excel, Ps, AI, Cdr, Cad, etc., it is recommended that novice graphic advertising bosses find more introductory books to read, or go online to find tutorials. It is not necessary to be proficient, but at least you have to understand it, so as not to ask questions and not know when communicating with customers and manufacturers.

Does the graphic advertising store have a future?

Many novice bosses are always worried before opening a store, many companies have their own printers, do they still need to print in graphic printing stores? The market changes so quickly, will the store go downhill as soon as it opens?

In fact, it doesn't. For some units that have purchased or rented graphic equipment such as printers, although they can meet basic needs, they are generally not stable.

(1) Without professional maintenance, the repair is not timely and affects the work progress.

(2) A small number of companies that purchase and bring their own printers are not equipped with binding, and the back-end equipment is not perfect, so they can only complete simple printing.

(3) The company generally provides its own ordinary A4 paper, and many other types of paper do not.

(4) Small office equipment and rental machines generally have poor color printing effect and low printing efficiency.

From a macro perspective, there are indeed unfavorable development factors in the current graphic printing industry.

01

The trend of digitalization is unstoppable

With the popularization of the Internet, the trend of digitalization is becoming increasingly popular. Taking the bidding business with a very high proportion in the graphic store business as an example, the whole process of bidding has been electronic. Taking product albums as an example, printed albums have high cost and slow dissemination, while electronic albums have low cost, simple production, more dissemination, and fast speed, and are loved by many customers.

02

Change in publicity methods

In the past, when we met, we had to share and exchange business cards, but now we directly add WeChat when we meet, and it is troublesome to leave a mobile phone number. The historical mission of business cards as a communication medium has basically ended, except for high-end occasions and industries with frequent business, business cards have basically no effect.

The same is true for leaflets, in today's networked world, the cost of sending a thousand single pages is 200 yuan, the labor cost is 100 yuan, and the acquisition of 0~5 sets is not as effective as sending a circle of friends, and it is easier to lock in customers in the private domain of customers, and the cost is 0 yuan.

03

There is a strong demand for personalized customization

The trend of the market from mass demand to personalized customization demand is becoming more and more obvious, which is not only a direct reflection of the upgrading of consumer demand, but also the inevitable result of the diversified development of society. In the context of the rapid rise of e-commerce platforms, traditional graphic stores are facing unprecedented challenges. N

Simple graphic stores do face great challenges in the future, but for those graphic stores that can keenly understand market demand and have the courage to make changes, they are pregnant with infinite hope and opportunities. In addition to changing the basic business model, it is also necessary to change marketing channels and management models to improve the overall competitiveness of the enterprise. Only by keeping up with the pace of the times and constantly exploring new development methods can graphic advertising stores stand out and succeed in the fierce market competition.