Advertising carton
In the new era of the Internet, IT information technology and the Internet are being deeply integrated with the traditional printing and packaging industry, and advanced technologies such as big data and artificial intelligence are used to upgrade the printing and packaging industry. Since the “Internet+Printing” business model was printed and even outsiders realized that this was an outlet for the development of the printing industry, China’s e-commerce printing industry was “becoming fierce” and there was a huge force in the e-commerce powerhouse. Reasonable, blind, and carefully weighed, but also drifted in and out. After several years of rough development, 2017 is an important turning point in the development of printing e-commerce. After experiencing the “printing e-commerce business for all people”, the printing e-commerce boom gradually faded and began to return to rationality. It is no longer blindly looking for funds and burning. In money, practitioners began to calmly think about exactly where to go and where to go.
We are a big printing company in Shenzhen China . We offer all book publications, color advertising pictures, hardcover album, packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
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The market is large and opportunities are great
The “2017 China E-Commerce Annual Development Report” pointed out that from a global perspective, China’s e-commerce business is absolutely large, accounting for 40% of the global market share. From October 2016 to September 2017, China's online retail sales reached nearly 6.6 trillion yuan, an increase of 38% over the previous cycle, which was the highest record of China's e-commerce retail sales in the same period. Among them, the online retail value of physical goods was nearly 5.08 trillion yuan, and the online retail service was nearly 1.49 trillion yuan. According to statistics, as of June 2017, the number of Chinese netizens reached 751 million, and the Internet penetration rate reached 54.3%. With a large base, the number of people buying, buying, buying, and buying will naturally increase. In the same period, the number of online shopping users in China reached 514 million. The half year growth rate reached 10.2%, and the online shopping penetration rate reached 68.5%. The increase in the number of online shoppers and sales represents a sharp increase in the number of express parcels. According to statistics, in 2017, the number of e-commerce parcels exceeded 40 billion, of which approximately 50% use courier bags and 50% are cartons. Therefore, corrugated cartons play an important role in e-commerce transactions, especially in the storage, packaging, transportation and other links are very simple and convenient, easy to move, is a lot of clothing, beauty, agricultural products and other e-commerce companies of choice. This has provided e-commerce packaging companies with healthy development and has provided a broad space for development. As the e-commerce in China has matured, the e-commerce packaging market is also in a stage of steady growth.
At the 2017 China Internet Printing Innovation Festival and the 5th China Print E-Commerce Annual Conference, Ms. Chen Yan, Managing Director of China Culture Industry Development Group, released the “2017 China Printing Industry Internet Trends Report”, pointing out that packaging and printing electricity suppliers Categories have become one of the hot spots for emerging e-commerce. Carton Brothers is a company that uses the Internet Dongfeng to engage in packaging and printing e-commerce. Carton Brothers is an entry point for packaging supply chain and media packaging. It is the creator of e-commerce package advertising. There are few homogenous competitors in the market.
Since childhood, Wang Jiaxi has graduated from Yiwu Business School, which is known as “Taobao University,” and began selling cartons through the Internet since his sophomore year. Although the father opened the carton factory, the cardboard box of the carton brother did not come from his father's helper, but he sourced goods from Jiangsu. In 2012, it established 10 large-scale warehouses across the country, covering 26 provinces and becoming the largest online packaging retailer in the entire network. However, in the eyes of Wang Jiahao, if only carton suppliers are provided, the market size and profit model can be seen at the first sight, and the ceiling of the industry can be seen, so the growth space is relatively small. In an occasional conversation with the customer, the customer said that the price of the carton was high. He hoped that the carton could be advertised by printing the words “This carton was provided by the carton brother” on the carton, thereby reducing the price of the carton. The customer’s proposal also opened a new business idea for Wang Jiayu. Every year, there are several billion e-commerce packages in China, and the advertising space on the parcels is idle during the circulation. This happens to be used for advertising marketing. From then on, Wang Jialu brought the cartons into the scene of marketing forces and became a new advertising carrier. On the one hand, Carter Brother approached brand owners to allow brands to advertise on cartons. On the other hand, these cartons with advertising value were even offered to e-commerce sellers at a low price or even free of charge, thus forming a complete ecological chain. Carton Brothers has gradually developed into a new carrier with e-commerce carton boxes and electronic face orders to help brand owners accurately deliver targeted advertising to specific target audiences. Carton Brothers can be defined as Focus Media in the carton industry. Online shopping consumers see carton advertisements in the scene of receiving packages, just as passengers see the advertising of Focus Media's elevators in elevators, and have high-frequency exposure. Closer to the user's advantage. Carter Brother has currently served more than 200 brands, including BMW, Ford Motor, Construction Bank, Boss Electric, Johnson & Johnson and many other famous brands at home and abroad.
Use creative ideas to make cardboard boxes
The idea of advertising on cardboard boxes is very trendy, but if products lack creativity, it is difficult to attract the favor of terminal brands. Cartons Brother's advertising cardboard boxes can not only provide advertising spaces for brand owners, but also have originality in product creativity. At the Billion European Innovators Annual Meeting 2016, Carton Brothers won the “Best Media Word of Mouth Award” for the carton designed by Ford. This product is a carton brother United Simei media company after nine months of craftsmanship, the depth of the car and parent-child themes fusion, for Ford has given a very creative and delicate warm packaging design. The uniqueness of this design is that it is possible to cut out a portion of the carton to model the car toy, increase the interest of the carton and the interaction with the user. Originally just as a courier parcel, after creative design, it gave the carton new value and new functions, which made the advertisement delivery more deeply rooted in the hearts of the people. It also gave the user surprise beyond expectation and won praise from the market.
Carter Brother also cooperated with Tencent Television and printed the drama series on the cardboard box to accurately locate young urban women. Once they receive such packages, they will create a calendar-like display, photographing, and making friends. The courier box that would be thrown away after the demolition was completed, turned waste into treasure, and became a new favorite of the circle of friends. The above advertisements have also passed the second, third, or even more time-shared spreads, and the propagation effect has also multiplied.
In addition to creative design, Carter Brothers has a greater advantage in precision marketing. This is precisely what each brand company is pursuing. Through the division of online shopping consumers with different products, carton advertising can be further targeted. . Take Love Recycling as an example, it is an electronic product and environmental protection processing platform. Its main business covers the recycling and environmental protection of electronic products, mobile phone repairs, and the identification and sale of second-hand premium products. Carton Brothers will provide carton parcels to merchants selling mobile phone stickers, mobile phone cases, and mobile phones. This will help love recyclers reach users and form channels for accurate distribution.
Paper price fluctuations have little effect
Since the second half of 2016, the “paper price” has become a hot word for the printing and packaging industry. The rise and fall of paper prices have stimulated the fragile nerves of the printing industry. Due to rising paper prices and environmental pressures, many packaging and printing companies are struggling to meet their food needs and even poverty. In the field of e-commerce packaging, due to the price increase of cartons, a large number of express boxes and courier bags that can be used repeatedly have become popular, while some merchants have directly used plastic packaging instead of paper packaging. Therefore, the increase in paper prices will not only increase the cost of manufacturing cartons, but also reduce the demand. However, according to Wang Jialu, several rounds of price increases have not brought additional pressure on Carter Brothers. “Carton Brothers is not a company that sells cartons, but an e-commerce package advertising company. For advertising media, packaging materials The increase in material costs is within our acceptable range."
The carton brother, although the name is "carton brother", sounds closer to the packaging circle, but it should be regarded as "distinct" in the advertising circle, using a unique carrier mode, to provide terminal carriers with advertising carriers.