The change of the early spring will allow you to sail and return.
As warm sea breeze floats across the ocean, dense rain falls. In such a warm season, Shangguan went into Paris with his clothing brand SANKUANZ. Designers who have not taken the unusual road to the official residence have abandoned the elements of political drama in the previous quarters. In this show, the overall costume has added more romantic and artistic atmosphere. As a show field saluting abstract artist Cy Twombly, SANKUANZ's costumes draw inspiration from the works of Cy Twombly masters, incorporating the elements of many paintings into the costume design, using a lot of calligraphy and graffiti lines. Seeing the idea of applying the paintings to the costumes makes people's eyes brighten up, and they can't help but think why the Shangguan officials use their own works to pay tribute to the Master Cy Twombly?
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Thinking · Inspiration
We consulted a lot of information and found such an interesting thing. Cy Twombly was the most influential abstract artist after World War II. His works are innovative, combining writing, drawing, graffiti, and oil painting. Express yourself to the world. Shang Guanyi is constantly making new attempts for his own creation. He pays attention to youth culture and finds interesting and unique things. His creative inspiration comes from all aspects of life. He expresses his attitude and ideas to the world through his fashion works. Scream for innovation with the most realistic voice. Their common feature is to use innovation to voice their own attitude. More importantly, their creations are all childlike innocence.
Recall the blackboard of Cy Twombly's work. The entire painting is a continuous circle. It is like naughty children, when they are upset or excited, constantly drawing circles on the blackboard. It is a memory of the child's heart. Shangguanlu applied this work directly to the creation of clothing. The red line on the white background was bright and lively. It was like a graffiti on its own, making clothes more unique. Through the understanding of SANKUANZ, we boldly borrowed the ideas of Shangguan Yu. Since they borrowed the works of the masters, we can also use the same method to make the invitation letter “transform”. Speaking of change, we have gone through two stages for the invitation to SANKUANZ.
Thinking · Creative
The original idea of the invitation letter was to print a water-like SANKUANZ pattern on a simple white card. The original idea of the soul is only two words - simple. Simplicity is the idea of Shangguan. I hope everything is pure, simple, and comfortable. So we envisage a simple pattern printed on a simple white card. Will the result be able to convey a simple connotation, a pure feeling? With this idea in mind, we have made the first version of the invitation.
However, the effect was not satisfactory. Such an invitation envelope was too monotonous and lacked a sense of heavyness. And the water droplets on the envelope did not achieve the crystal-like reality that we wanted. The form is monotonous and fails to highlight the texture of the invitation. These have become problems that we need to rethink, so we have problems and we look for inspiration in our daily work.
The true colors, as their names do, are themselves. Watching the team work hard every day, looking for each member of the real me on the road to growth, they all have their own characteristics, have their own strengths, and are not arrogant to face their own tasks. It is not terrible that life is flat, and you are afraid that you cannot find your own characteristics. A flash of light, the word “characteristics” has given us a lot of inspiration. The stubborn youthfulness in Shangguan’s design and the naive innocence in Master Twombly’s paintings have become the focus of our change.
Presumably, everyone remembers the fresh and translucent mint green in the clothing exhibition, filled with the breath of spring, rushing forward and refreshing. The first publicity video produced by SANKUANZ was Spring Rain. Accompanied by the melodious sound of spring rain, such a theme, "characteristics" will become more apparent. It is fresh, the mint's new leaves come out sharp, delicate and dripping, emitting a burst of mint fragrance. So we tried to make the invitation feel fresh, and the color changed the invitation. Using Cy Twombly's paintings as an experiment, since his paintings are oil paintings, we tried to print them out with canvas paper, trying hard to restore the perfection of the paintings and presenting the original appearance of the paintings. This was consistent with the theme of SANKUANZ. It is also a tribute to Master Cy Twombly. At the end of the work, we added a part of the space, printed the information of the invitation, and marked the time and place. At the same time, the character cuts a part of the painting to make a color rendering of the envelope of the invitation, and the shape of SANKUANZ looks more fresh on the light green envelope. At the same time, we thought about how to make waterdrops look more realistic, so we made watermarks on the waterdrops. Not only did it look smarter, but also the touch was very delicate. We touched the texture of waterdrops and naturally formed waterdrops in the brain. Slide through the screen. This version of the invitation is more distinctive than the first version of the invitation letter.
Thinking · Value-added
Also worth mentioning is the origami of the invitation. We tried several ideas when merging paintings and invitations. Some printed the information directly on the work, some separated it from the work. Finally we decided to adopt a second idea. Separating the painting from the information and at the same time folding the separate information part back in the process of folding, so that when the invitation is withdrawn from the envelope, it is clear that the information is released at a glance. The painting has a good integrity as a separate part. We made the indentation at the information and work space separation. It is a great gospel for those who also love the work of Cy Twombly. They can follow the crease. Separate the paintings from the invitation information to save them separately, so that the invitations have both collectible value and practical effect. Is such an invitation like a small gift very exciting?
It takes a long time for such an invitation to go from conception to the finished product. It will go through several stages, and sometimes it may already be halfway through, and if it finds anything unsatisfactory, it will be overturned. The idea of the invitation will be different for each different occasion and different activities. Sometimes it will meet bottlenecks, but as long as you stick with it, you will find what you want.
True color is such a place, insists on being yourself, insists on what you want, and sticks to your own heart and innocence. As long as you think that the road is right, it's good to stick to it. Just like Shangguan’s fashion design, like Cy Twombly’s creation, it all comes from its own innocence. No matter what difficulties you have experienced, no matter what tests you have undergone, follow your heart, and adhere to purity, you will be able to change and live your own life.
May you have sailed and come back still young.