2017 Entering Jiangsu Digital Printing Industry III
We are a big printing company in Shenzhen China . We offer all book publications, color advertising pictures, hardcover album, packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
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In comparison, the number and scale of digital printing equipment in Changzhou are less than those in Wuxi. According to incomplete statistics, there are about 30 production digital printing equipment in Changzhou, and the average monthly print volume is nearly 20,000 to 30,000 (A3 color), and some companies can reach 40,000 to 50,000 (A3 color). The companies interviewed said that due to the impact of the economy in the past two years, the bidding business fell by about 40%. Changzhou digital printing market unit price of about 1 ~ 1.5 yuan / Zhang (A3 color), and even some companies as low as 1 yuan / Zhang (A3 color) below. In terms of equipment, there is one Fuji Xerox iGen 4, five Fuji Xerox Color 800/1000 Press, one HP Ingdigo 3 Series, two Konica Minolta bizhub PRESS 1085, and four Canon imagePRESS C7010VP. According to industry sources, Changzhou's print volume is only half of that in Wuxi.
According to statistics, there are more than 40 registered digital printing companies in the city, but there are more than 1,000 couples. Zonda University’s graphic and textual hopes, both at the time of its establishment and the scale of its business, are among the “big brothers” of local digital printing. The two companies also set foot in office agency business earlier. There are also small and medium-sized digital printing companies such as Feiyi, Superprint Kids, and Tianjia. In the past two years, local traditional printing companies are also trying to open digital printing stores. In addition, the Changzhou digital printing market has another major feature. Many digital printing companies are formerly advertising companies, which has led to a wider range of their business.
In terms of business, “networking + productization + personalization” has become a major feature of the local community. Just as we hope that as early as 2012, we will be involved in Taobao platform marketing. This part of Taobao’s turnover will increase by 9% to 12% annually. In 2013, he was involved in personalized printing, stickers, photo albums, calendar books, desk calendars and other products. In 2015, it introduced 3D printing equipment, which is also a digital printing company that tried 3D printing earlier in the digital printing field in China. In addition, as a traditional Indian company, Changzhou Tonghua will also embark on the road to productization in the future. It was established in 2007 and opened a digital printing store in 2011. It is also the first traditional digital printing store in Jiangsu Province. The company then transformed from commercial printing to packaging printing. The founder of Tonghua Printing admitted that in the future, productization is the development direction of the printing industry, and Tonghua is also relying on its own experience to advance towards productization.
In 2015, Feiyi led the establishment of the Changzhou Graphic Association with several local digital printing companies. At present, it absorbs more than 100 related suppliers and forms an ecological chain upstream and downstream. As a member of the Association, the company successfully docked with the local government departments and successfully won the bid of the Bureau of Food and Drug Administration, the bidding section of the Association for Science and Technology, and the bidding section of the Education Bureau to effectively seek benefits for local digital printing companies.
Nantong Digital Printing Market Area Scan
In China's territory, there are only two cities at the intersection of the coastal economic zone and the T-shaped structure of the Yangtze River Economic Belt and the Yangtze River Delta Chau Tau. One is Shanghai, an international metropolis, and the other is Nantong, which is a belt of water and is on the east bank of the Yangtze River. . Nantong is located in the southeast of Jiangsu Province and is inviting with the lights of Shanghai and Suzhou. It is one of the first 14 coastal cities opened to the outside world in China, and is also the economic center of the north wing of the Yangtze River Delta. Nantong faces two major economic and radiating sectors, both overseas and inland, and it is known as the "Pearl of Jianghai". Attracted many foreign-funded enterprises, and many domestic foreign trade companies are stationed here. Local home textiles are well-known all over the world. More interviewed companies stated that the home textile industry has supported half of Nantong's printing companies, and most printing companies have more or less local textile printing businesses.
From the perspective of Nantong's digital printing trajectory, similar to Changzhou, it started in 2003 and was developed from 2006 to 2008. From 2014 to 2015, it was slightly affected by the housing market. It began to recover slightly from the end of 2016. Most of the local businesses are home textiles, design institutes, clothing tags, and albums. However, in the past two years, affected by the e-bidding policy, the Nantong bid business has seen a significant decline. Some companies even stated that only 40% of their bids remain.
According to incomplete statistics, the number of Nantong's local color production digital printing equipment is about 20 units. Although the number is small, local enterprises indicate that the Nantong market is much smaller than Wuxi, and the monthly printing volume of the entire market is only 500,000 printed/months (A3). color). Nantong has a diverse brand of digital printing equipment, including one Fuji Xerox iGen 4, three Color 800/1000 Press, and three HP Indigo. The average local monthly print volume is 20,000 to 25,000 prints (A3 color), individual companies can reach 4 to 50,000 prints/month (A3 color) during peak hours, and Nantong’s digital print market price is about 1 to 1.5 yuan/sheet (A3 color). The main reason is that local equipment is excessive and the idle rate is high. To ensure that surviving companies choose to let the equipment turn up in order to maintain operations.
There are more than 20 digital printing companies in the local area. Older companies such as Ingeek, India, and Hongyi graphic and so on, while the excellent color printing in the market, such as Dongdong Construction, are also catching up. However, it cannot be ignored that the Nantong market not only has internal competition, but also foreign companies want to share a share. As the locals are about to prepare for the construction of the subway, many digital printing companies in foreign markets have taken this opportunity and decided to open a store in the area. During the visit, Digital Printing reporters heard that one street will soon open another three digital printing companies, which will undoubtedly divide the food market into a small market share. In addition, Nantong's local traditional Indian enterprises have a high degree of automation. For example, Huasheng Color Printing has powerful automated post-press equipment. Because its main business is tagging and packaging, it is equipped with automated die-cutting and hot stamping after printing. equipment. During this visit, we found that, like Huasheng Color Printing, the local traditional printing enterprises in Nantong are also paying attention to digital printing technology. At the same time, they are gradually exploring their own development path in their own fields, such as Nantong’s successor printing business. Packing Co., Ltd. is a manufacturer of well-known brands such as Shuanghui Group, COFCO, and Longliqi, and owns a number of patented technologies. Langhui Industry is also a local large-scale cigarette pack printing company. In 2016, it achieved a production value of 320 million yuan. It independently developed cigarette paper. Printing Technology.
In addition, another major feature of the Nantong digital printing market is the resident service model. For example, Jiangyin Modern Digital Express Co., Ltd., which has 16 branches, 13 of which are all on-site services, are local government and state functions. Institutions and universities provide professional printing services, while reducing customer management and staffing costs. It is understood that Hui Cai You Yin, such as Dongdong