After three unsuccessful attempts, the pigs' net again invested 5 billion yuan in joint efforts with the Cangnan government to create the Bajie printing
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Recently, the Cangnan County government signed a strategic cooperation agreement with Pigagu.org to build a total of 48 world headquarters and promote the integration and innovation of Big Data, the Internet, and Longgang and China Printing City. Lv Mingchuan, Vice President of Pig Pigtails Group, County Governor Zheng Jianzhong and Deputy Mayor Chen Jiuxi attended the signing ceremony.
In fact, the pig network has always been eye-catching for the printing industry, full of interest. Prior to cooperating with the Cangnan government, the pig printing industry tried to print for five or six years. During this period, it had gone through some detours and had several unsuccessful attempts. This time it will be a new attempt for the Pig. .
Before the pig printing network set foot on the new print journey, let us review the past several attempts of the pig network and help us to better examine the strategic cooperation of the pig.
01 The first unsuccessful attempt
For the first time, the Pig Network established a fast print channel and survived for more than a year. At that time, there was a considerable relationship between the idea and vistaprint. In the past ten years ago, when vistaprint entered European and American markets, their penetration of Internet purchases was similar to that of China.
However, such a typical "Internet people came to subvert the market," the thinking of the pig network to think things too simple, and the result ended in failure.
For the first failure, Ni Mingfeng, the head of the printing project at the time, summed up that, first, he did not really listen to the user's voice; second, he did not find a real entry point, and Tianda’s business had to find a hole in an embroidery needle. To cut in, this is a big deficiency in our fast printing. Third, the relationship with suppliers is also very unhealthy. We have found a lot of suppliers. Regardless of their qualifications and willingness to cooperate, they will be able to match and grab a strong personality. One of the core ideas; there is a very important reason, the entire team does not have a person who really understands printing. So the result is that the Internet people have ambitions to change the world and they have died badly.
02 The second unsuccessful attempt
After the first defeat, the pigs began their second attempt soon. The second attempt is completely different from the first direction and practice. The pig network is a direct terminal.
The last stop of print logistics is the store, with 100,000 stores nationwide. In the opinion of the pig network, the receipt of a list of stores is a great task.
However, when the time was not ripe, the logistics systems and infrastructure could not keep up and eventually ended in abortion.
03 The third unsuccessful attempt
The previous two failures told the pigs that they understood some of the Internet. They only know the Internet and do not know how to print. On the third attempt, the pig network began to actively cooperate with printing and packaging related companies.
In January 2016, Pigging Network invested RMB 150 million to invest in financial software “Reasonable Accounts”, and set up Bajian Finance and Taxation. At the same time, it invested RMB 50 million in the first round and the Nasdaq-listed printing company Zhejiang Shengda Group and Foshan Color Printing Express Set up an Internet printing platform called "Eight prints".
This third attempt still cannot be called a success for the Pigs, and eventually the color printing and the Eight Immortals printings ended up breaking up.
New attempt
From all kinds of journeys, we can see that the pig network has always had high expectations for the printing industry. After several attempts, the pig network has not given up to enter the printing field. After accumulating a lot of industry experience, Piga has a deeper understanding of the printing industry. This new journey may create different results.
According to the agreement, the Cangnan County government and the pig net jointly invest 5 billion yuan to jointly build Ba Jie Printing's global headquarters base, with a headquarters (Bajie Printing World Headquarters), three centers (global sharing service center, creative design center, cloud The service center and a demonstration area are the core of the operation, which fully promotes the transformation and upgrading of Cangnan from a traditional printing and distributing center to a global demonstration area of intelligent digital arts culture.
For this cooperation, the Cangnan County government stated that it will rely on the platform value of the service trading platform, the talent sharing big data platform, the super incubator, and the industrial upgrade booster, etc., combined with the characteristics of Cangnan regional industry development to fully integrate the advantageous resources of both parties. Focusing on printing key industries in the Cangnan region, we will carry out all-round, in-depth, and substantial strategic cooperation. Through five-year cooperative planning, the company plans to build a Cangnan graphic arts industry economic complex, output a top-level strategy for the marketization of urban brands, and establish a global headquarters base for localization operations.
In addition, Cangnan County mayor Zheng Jianzhong pointed out that the core element of regional competition lies in the industry, and Longgang, as the economic center of Cangnan, has a national business card such as China Gift City, China Printing City, etc., and is currently conducting a comprehensive pilot reform of urbanization. In particular, it is necessary to accelerate the transformation and upgrading of traditional industries such as printing and packaging. Cangnan County attaches great importance to the establishment of the Longgang Graphic Arts Town, hoping to settle through the pigskin network, mutually beneficial cooperation between both parties, improve the industrial innovation service system, cultivate leading companies and leading enterprises, and in turn drive the existing industries in Longgang to speed up the Internet online Under the integration, lengthen the industrial chain, and continuously enhance the industrial scale and efficiency, so that "China Printing City" and the development of the times, truly worthy of the name.
We can see that both the Cangnan government and the pigs have high hopes for this cooperation. From the perspective of the investment of 5 billion yuan, it is a powerful evidence.
As for the outcome of this time, only time to argue...