2017 Entering Jiangsu Digital Printing Industry II
We are a big printing company in Shenzhen China . We offer all book publications, color advertising pictures, hardcover album, packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
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Another feature of Wuxi's digital printing market is that it gathers and assembles and echoes both front and back. For example, the local People’s Road and People’s East Road in Wuxi have more than ten express printing shops on both sides. This is also the most prosperous street in the area. one. At the same time, the newly-opened economic development zone is also a hot spot for fast printing shops. In addition, the Wuxi Digital Express Printing Store is accustomed to opening a street on the street and opening a new home, so as to “catch up” and lock in more customers. "Digital Printing" reporter walked into the digital printing company in Wuxi. After deeper understanding, its regional characteristics immediately appeared. According to incomplete statistics, there are more than 30 digital quick print shops with a certain scale in Wuxi, and the average monthly print volume is nearly 30,000 (A3 color), and some companies can reach 40,000 to 50,000 (A3 color ), very few single store peak time can reach 150,000 (A3 color), the reason is that it is based on the original peer customers, direct passengers, but also continue to open up new business, such as packaging and printing, personalized printing And so on, it is expected that the monthly print volume of the entire digital printing market in Wuxi can reach 1.1 million prints. Wuxi digital printing market unit price of about 1.5 to 1.8 yuan / Zhang (A3 color), the price may be low or may be affected by the following factors, First, the local digital printing equipment and digital printing companies, equipment idle rate of about 30% Therefore, the price will fluctuate. Second, the traditional printing industry in Wuxi is mature. Digital printing is closely related to traditional printing. It also depresses the local market price. At the same time, this phenomenon also leads to a lower balance between digital printing and traditional printing. .
In terms of services, as Wuxi digital printing companies mostly rely on traditional short orders, advertising, and business, the volume of Blueprint business is relatively small, which has led to a small number of local digital printing enterprises in 24 hours. However, the pick-up service has become a relatively common value-added service in the local area. More enterprises have stated that they will provide customers with proofing and confirmation services regardless of the number of printed copies. In terms of business diversification and expansion, local businesses have launched personalized photo albums, small-batch packaging and printing services, and more companies have indicated that label printing equipment will be introduced in the future to meet the needs of local light industry in Wuxi.
According to incomplete statistics, currently there are about 30 to 40 color production digital printing equipment on the Wuxi market, and the brands are diverse. HP Indigo, Fuji Xerox, Konica Minolta, Canon, and Heidelberg brands all have installed capacity. 1 HP Indigo 7 Series, installed in a securities printing factory, does not participate in market competition; 2 HP Indigo 5 Series. Two sets of Fuji Xerox Color 800 Press, one of which is installed in the Hailan home production plant, not an external single. Canon imagePress C7000/6000 total 6 units. One Konica Minolta bizhub PRESS 1085, four bizhub PRESS C7000/6000. One Heidelberg Versafire CV.
During the interview, some companies disclosed that many years ago, the Wuxi government stated that it was for the sake of protecting the environment and that printing in the urban areas was forbidden. As a result, the local traditional printing factory in Wuxi was located in the suburbs. In the past two years, more businesses were locked in, and there were also traditions. Indian enterprises began to take the pattern of “digital orders in the city + traditional suburban printing production”.
Changzhou Digital Printing Market Area Scan
Located in the south of Jiangsu, Changzhou is one of the central cities in the Yangtze River Delta. It is adjacent to Shanghai, Nanjing, Hangzhou and is only 14 minutes away from Wuxi. Its advanced manufacturing has brought Changzhou's local economic development. Changchai Co., Ltd. (the main diesel engine) is famous all over the world, and CRRC, Zhongtian Steel, Tianhe Solar Energy and other brands are also well-known in China. In addition, the textile, electronics, photovoltaic, graphene, robot manufacturing and other fields are also in the leading position in the country.
In the history of traditional printing, Changzhou was later than Wuxi, but the start of digital printing has led the country. The earliest digital printing companies were established in 1987. At that time, the demand in the whole Changzhou area was not obvious. From 2003 to 2008, the local digital printing industry entered a period of rapid development, which is the same as the local economic development track. In 2009, affected by the economic crisis, it began to enter the adjustment period. In 2012, the rise of real estate led to the development of digital printing. After 2013, local labor and rental costs rose in a straight line, and the acquisition of automated equipment to replace labor has become a local trend.