Three cases of fruit and vegetable portable packaging design
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Nowadays, the proportion of fruits and vegetables in people's daily diet is rising. However, the packaging of fruits and vegetables on the market in China is relatively simple. Whether it is appearance or structure, it is difficult to stimulate consumers' desire to purchase. However, as consumers' demand for fruits and vegetables increases, their requirements for fruit and vegetable packaging are becoming higher and higher. The characteristics of miniaturization, quality, transparency and greenness have become the development trend of fruit and vegetable packaging in the future. Therefore, when designing fruit and vegetable packaging, packaging companies should fully consider the exact demand of consumers for fruit and vegetable packaging, so that the packaging of fruits and vegetables is easy to carry, easy to open, beautiful in appearance and green.
This article will share three cases of convenient packaging design for fruits and vegetables, hoping to bring some inspiration to everyone.
Case 1: Orange portable packaging design
1. Structural design
The box-shaped main body of the orange portable packaging is a rectangular parallelepiped, and the length, the width and the height dimension are all designed according to the exquisite and beautiful appearance, which can satisfy the capacity of the packaging as a gift box, and can be conveniently carried by the consumer. The carton can hold 18 oranges with a diameter of 90mm and a mass of about 3.6kg. The lid sealing adopts multiple folding and snapping methods, which can ensure good sealing performance and facilitate the opening of the consumer; the handle part is designed according to the size and weight of the adult hand, and the two layers of cardboard are combined to form a double layer. Hand, consumers will not feel heavy pressure when carrying for a long time; the bottom of the box is spring-locked
The bottom design, no need to apply glue, simple and economical, beautiful and fashionable, and has high support strength; the packaging material adopts E-shaped corrugated cardboard, which has good cushioning performance and is easy to print.
2. Decoration design
Since this product is mainly positioned as a gift, it is beautiful and exquisite in the overall decoration design of the package. The front of the carton uses cartoon pictures to convey a positive, optimistic and upward attitude towards the consumer with a lively and cute cartoon orange image, which can attract consumers' attention and positive energy. The product promotion slogan adopts “sincere sincerity”. "The homonym "Orange Heart Orange" can not only highlight the company's sales concept, but also highlight the characteristics of the product; the side of the carton uses the cartoon image as a guide to explain the efficacy of the orange, to facilitate consumers to better understand the product; The top left corner of the carton clearly shows the brand's brand “Fresh Fruits”, which allows consumers to identify them directly; the bottom color of the lid and the bottom of the box is orange, matching the color of the product itself. A feeling of unity.
It is worth mentioning that the back of the carton is designed with three heart-shaped patterns, as shown in the red box in Figure 1. It incorporates the concept of intelligent design, and consumers can identify the freshness of the products through the color changes of the three patterns. degree. The realization principle of the intelligent design is to add a color-changing material to the printing ink, and the color of the material changes with the change of the acidity and alkalinity of the gas inside the package, so that the color of the heart-shaped pattern changes correspondingly to achieve the prompting effect. When the product is fresh, the heart-shaped pattern is orange-yellow, and over time, the heart-shaped pattern gradually changes color until it is transparent.
Case 2: Shengguoguo portable packaging design
1. Structural design
The sacred fruit portable packaging carton is a rectangular parallelepiped. Considering the short storage period of the virgin fruit, the overall shape of the box is relatively small, and the interior product is 1.5kg. This carton is easy to carry, and the handle part is made up of double-layer cardboard to reduce the consumer's feeling after a long time of carrying, and realize the "people-oriented" design concept; the top of the carton adopts the lock-lock design, which can To a good sealing cooperation, the glue-bonding process can be omitted, and the environmental protection can be done in a fine manner; the bottom of the carton adopts a spring-locked bottom design, which is simple and economical, and has a certain strength; the overall use of a paper forming process saves both The material is green and environmentally friendly; the packaging material also uses E-shaped corrugated cardboard, which has good cushioning performance and is easy to print.
2. Decoration design
The design of the packaging and decoration of the virgin fruit is mainly to attract the attention of the consumers through strong color contrast, that is, the color of the sacred fruit itself - red, as the main color of the carton, with white as the background, which is very contrasting. Matching will give consumers a clear and eye-catching visual experience. A bright red fruit on the front of the carton highlights the product, one side uses the cartoon image to present the effect of the saint fruit, and the other side is the introduction of conventional product information, so that consumers can understand the relevant information of the product.
Case 3: Vegetable Portable Packaging Design
1. Structural design
The vegetable packaging in this paper is mainly for the vegetable box designed for mixed clean vegetables. The capacity is 2.5kg. The basic structure of the box is a regular rectangular parallelepiped. The whole paper adopts a paper forming process, which can save material and be easy to shape and facilitate mass production. Production; the top of the carton is designed to facilitate the handle. This is different from the vegetable packaging carton commonly used in the market. Only the opening is designed on the side of the carton, and the opening size is usually small, and the consumer concentrates after a long time of carrying. The force of the hand will produce a sense of hand, and the design of this carton handle can alleviate the degree of concentrated hand force to a certain extent; the packaging material also uses E-shaped corrugated cardboard, which has good cushioning performance and is easy to print.
2. Decoration design
In the design of fruit and vegetable packaging, color is an indispensable element to convey information. Usually, designers choose a representative color as the main color of packaging design according to the color characteristics of fruits and vegetables. This vegetable portable package uses green as the main color and white as the background. It can better display the representative color of vegetables, green, and form a simple and clear contrast in the visual. The front and back of the carton are made of high-resolution pictures of vegetables, which helps consumers to directly understand the product, and has designed a promotional text that highlights the characteristics of the product - "Natural Nutrition Health Fashion", black text and white The background is in sharp contrast, better highlighting the product features and achieving the goal of attracting consumers.
Now with the acceleration of work and life, people hope to enjoy convenience and speed in all aspects of life. To this end, the designer has designed a two-dimensional code on the front of the carton. Consumers can watch the video directly by swiping through the smart phone, and quickly learn how to make healthy dishes such as vegetable salad. This modern network technology is used. Sharing shortcuts is the way consumers like it today.