Carton packaging, no personality, no design
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The unprecedented development of the economy has brought about earth-shaking changes in people's lives. People's requirements for "beauty" have become more demanding, and higher requirements have been placed on the aesthetics of packaging design. As a common form of packaging, carton packaging is widely used in the packaging field due to its advantages of easy folding, easy forming, easy bonding and low cost. Carton packaging has its own characteristics in structural design. The novel design and the perfect packaging function are easy to attract consumers' curiosity and desire to purchase. Therefore, the personalized carton packaging design is increasingly popular among consumers. Catering to market demand, manufacturers and packaging design departments are also paying special attention to the personalized design of carton packaging.
Personalized design method
According to the structural characteristics of the finished product, the carton package can be roughly divided into two types: one is a folding carton, that is, the product can be folded and pressed; the other is a fixed carton, that is, the carton cannot be folded and pressed. Among them, the folding carton is widely used because of its small space and convenient transportation. The box type can be generally divided into three categories according to the structural design method: a tube type carton, a tray type carton, and a personalized carton. In order to make the carton packaging structure more attractive to consumers, it is necessary to ingeniously conceive the structural design of the ordinary carton packaging, so that its appearance is more novel and more competitive.
1. Tube tray
Ordinary tube trays are most common in everyday packaging and refer to folding cartons that are tall, side-bonded, and open at both ends. Most carton packs for food, medicine, and daily necessities use this structure.
The design of the individual tubular carton structure is improved on the basis of the ordinary tubular carton structure. During the molding process, the lid and the bottom of the box need to be assembled or fixed by the flap folding, and most of them are single structures. There is a sticky mouth on the side of the bottom of the box. The basic form of the box type is a rectangular parallelepiped, and on this basis, it can be expanded into a polygonal body, or by modifying the edges, edges and corners of the carton to produce an eye-catching effect. This innovation makes some common tubular papers. The box glows with new vitality and gives consumers a sense of freshness. This innovation can be either a change in the overall appearance of the carton or a change in the local construction of the carton, the purpose of which is to make the entire carton package more creative and individual.
2. Disc tray
The ordinary disc type carton structure refers to a carton with a lower shape like a disc type, generally has a small height, and has a large display surface of the product after opening, and the carton structure is mostly used for packaging textiles, clothing, shoes and hats, foods. Gifts, crafts, etc.
The design of the personalized disc tray structure is to make the original monotonous carton look artistic and aesthetically pleasing, and to create rich changes in the form, adding vitality to the packaging. In some specific conditions, in order to enhance the overall beauty of the carton, adding some additional external decorative components, although not much practical utility, can make the appearance of the carton packaging more abundant, thereby adding to the carton packaging. Personality, attracting consumers' attention.
The design of the personalized disc tray structure modified on the basis of the ordinary disc tray is roughly divided into four types, namely, continuous insertion type, cover type (also called "world cover type"), drawer type, book type.
3. Personalized carton
The special shape of the carton structure is different from the tubular and disc carton shape, which is processed on the basis of the ordinary carton structure. It makes full use of the various characteristics and molding characteristics of the paper and can create A carton pack with a novel appearance and a unique appearance. Personalized cartons are presented in a variety of ways, including all-in-one (bionic), window-opening, display (POP), portable, hanging, collective, easy-open, and vibrating.
(1) allotype
The all-in-one carton mimics the morphological characteristics of some natural animals, plants and man-made objects in the packaging design, and makes the packaging form more vivid through simple and concise expression.
Sense, vividness and appeal, and artistic and practical, as shown in Figure 2. It mainly deals with the addition, subtraction and other aspects of the shape, quantity and direction of the surface, edge and angle of the carton, and is mostly used for gift packaging.
(2) window opening
The biggest feature of the window-opening carton is that the contents or the inner packaging are directly displayed, so that the consumer can directly see part of the product, and the sensory experience is better.
(3) Display
The display type carton is also called "POP type carton", which can be used for advertising display and full display of the shape characteristics of the contents. There are two main forms: one is with a cover, the cover is opened when the exhibition is sold, the cover can be closed when transported, and it is convenient for transportation; the other is without a cover, which can be opened in the open air, which plays an exhibition, publicity and Introduce the role of goods.
(4) Portable
The biggest feature of the portable carton is that it is easy to carry. The handle is usually equipped with handles. There are two main forms: one is the handle and the box body is split structure, the handle is usually made of synthetic materials such as rope, plastic, paper tape, etc.; the other is the handle A one-piece structure with a box, that is, a method of forming a paper.
(5) closed
The closed carton is a product of modern packaging, which is characterized by its full closure and excellent performance in anti-theft and convenient use. Its main form is tearing along the opening line, inserting with a straw, etc., and is mostly used for disposable commodity packaging such as beverages.
(6) hanging type
The hanging paper box enables the battery, stationery, toothbrush and other commodities to be presented to the consumer in the best position and angle in the supermarket, which is convenient for display and takes up little space, and is easy for consumers to watch and compare.
(7) Assembling
The assembly type carton forms a space inside the package, which can effectively protect the goods and improve the packaging efficiency. It is mainly used for packaging hard and vulnerable goods such as glass cups, beverage cups, beverage cans, etc., and can also be used for a variety of specifications but related applications. The products are packaged together.
(8) Easy open type
Easy-opening carton is a convenient one-time packaging that can be opened by setting a toothed cutting line or easy-pull in the packaging structure. It is suitable for packaging powdery goods, or fast food and frozen food. It is characterized by the convenience of consumers to open the packaging of goods.
(9) Vibration ring type
The vibrating outlet type carton is mainly used for containing powdery and granular products. It is easy to use, and the opening position can be up and down according to the characteristics of the product. Generally, the paper structure can be integrally formed or split, and usually needs to be combined with other materials. .
Personalized design principles
1. Does not destroy the firmness of the structure and the principle of protection of goods
The fundamental purpose of commodity packaging is to protect the goods, and its individualized design is to attract the attention of consumers, to cause consumers to purchase, and then to achieve the role of promotion, so in the design of the packaging, not only to pursue a new personality The appearance of the shape, but also to ensure the firmness of the packaging structure, to protect the goods, this is the fundamental principle of commodity packaging.
2. Does not affect the coordination of visual communication and product display of brand image
It is very important to accurately display the brand and personality of the product through packaging design, and it is also the most tested packaging designer. Therefore, when packaging designers design packaging products, they must combine the brand characteristics of the products, and cannot simply pursue the exquisiteness and luxury of packaging and the dazzling color. In addition, although the influence of commodity packaging on sales force is great, the final demand of consumers is commodities. Therefore, packaging designers cannot hide the information of obscured products during design, and must follow the principle of fully demonstrating the characteristics of products.
3. Pay attention to the principle of packaging personality design and practicality
The exquisite and individual packaging of the products is conspicuous, which enables consumers to have a keen interest in the products at first glance, but only in the true sense of content can be satisfied by the personalized carton packaging designed under the principle of practicality and environmental protection of packaging. The comprehensive needs of consumers: not only meet the aesthetic needs of consumers, but also meet the practicality and convenience of consumers and environmental protection requirements.
The appearance and novel structure of the personality can make the packaging artistic and attract consumers. In order to make this highly artistic packaging present and acceptable to the public through the appearance and structure of the carton, the packaging designer must design the characteristics of the packaged goods and the preferences of the consumers. The carton packaging can be personalized and practical, and at the same time it can be well protected and displayed.