The “Vebron effect” of packaging printing
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The modern market economy is constantly maturing, and commodity packaging is constantly developing to the high end, and a new economic theory has emerged - the "Vebrun effect." This is a theory put forward by the American economist Veblen: the higher the commodity price is, the better it can sell. It refers to the degree to which consumers demand a commodity because of its price.
The increase and increase reflect the psychological desire of people to spend their money.
Faced with this new market form, packaging and decoration printing enterprises should adapt to the market changes as soon as possible under the guidance of the “Vebrun effect”, adjust the development strategy, lead with high-grade design concepts, and support high-grade technology. The market atmosphere of taste is created to develop a high-grade commodity market.
Leading the concept of high-grade design
Any packaging product is inseparable from the design, high-grade design concept is the cornerstone of high-grade packaging products. The level of product packaging depends entirely on the design of the packaging and should give full play to the leading role of the design. Only high-grade designs can have high-quality packaging products.
The design has two meanings here: one is the overall design concept of the whole package, including the capacity, volume, specification, shape, service object of the package; the second refers to the specific design of the package, including what pattern and color In particular, we must keep pace with the times, pay attention to the use of modern elements, combine the characteristics of the times, mobilize all design methods, and connect with fashion to design high-quality works that attract consumers' attention to enrich the commodity market. So how do you create the “Vebron effect”? There are some points that must be done.
From life, higher than life. The design concept of the designer must be rooted in the fertile soil of life, establish a high-grade concept, have high-grade quality, and practice high-grade skills to meet the high-grade needs. Life is the source of creation. We must design high-quality packaging products that consumers love. Only in the process of deepening the life and deepening the market, we must grasp the first-hand materials, find creative inspiration, and innovate design concepts to create the characteristics of the times. And distinctive high-grade packaging products.
Mobilize the expressiveness of color. Color is for the work. To use good colors, you must find out the service objects, performance patterns, product types, and then determine the use of color. According to the characteristics of the products in each period, change the traditional concept of color with the times. Abandon the use of color schemes of red and green, as far as possible, to achieve the same softness and softness, color coordination and unity, highlighting the characteristics of goods. A good design work must be a reasonable color, simple and expressive, tailored to the product, and become a favorite brand of consumers.
Focus on packaging features. In modern packaging, it gives the packaging more functions. In addition to packaging goods, protecting goods, and facilitating handling, it also has the functions of beautifying goods, promoting goods, and disseminating knowledge. In the process of designing packaging boxes and boxes, it should be sufficient. Considering these elements, the packaging function is more fully expressed and more attractive to consumers, which is a good foundation for product promotion.
The high-grade packaging design leads the trend of the times, reflects the characteristics of the times, is the embodiment of the core values of modern packaging concepts, caters to the changes in consumer demand, and becomes a passport for enterprises to enter the market.
High-grade process technology support
Looking back at the evolution of commodity packaging in recent decades, it is not difficult to see that commodity packaging is developing in a gradient, which is roughly divided into three stages, namely, primary, intermediate and advanced stages.
In the 1950s and 1960s, materials were relatively scarce, and many goods were supplied with tickets. At that time, people’s awareness of goods was not strong. As long as they could buy things, they did not care about the packaging of goods. Many of the goods in the store are not packaged or in bulk, such as biscuits, candy, sugar, salt, candied food, etc., when they are sold, they are packaged in very rough yellow label paper. Over time, people are used to it, even the world-famous Jingdezhen porcelain is wrapped in straw. This is the status quo in the primary stage.
In the 1990s, especially after the reform and opening up, after entering the market economy, the products on the market were continuously enriched, and people gradually realized the importance of commodity packaging and began to pay attention to commodity packaging. Focusing on the function of packaging, it has opened up a new era of product packaging. However, as commodity development is a gradual process, commodity packaging is gradually developing from low-level to intermediate-level, and it is a long process, which is the intermediate stage of development.
After entering the 21st century, a new era of knowledge economy has begun, science and technology are leading, economic development is accelerating, the pace of well-off is accelerating, market resources are becoming more and more abundant, people's living standards and quality of life are comprehensively improved, and consumer attitudes have undergone fundamental changes. With more choices, it is no longer enough for ordinary packaged goods. People not only promote high-grade goods, but also need high-grade packaging, and enter the advanced stage of commodity packaging. At this time, the “Vember effect” appears. .
Faced with the new development requirements in the new era, the burden of high-grade packaging has historically fallen on printing companies. It is necessary to seize the rare development opportunities and strive to create high-quality packaging printed materials, which will occupy a place in the new market resource allocation. The packaging and decoration printing enterprise is the implementer and manufacturer of high-grade packaging. It should deeply understand the designer's creative intentions and make it into a beautiful packaging product. To achieve this, companies must use the new technology, new equipment, new technologies, and new materials to eliminate backward production capacity, and go up to the next level. While doing traditional paper packaging, we must cater to the needs of the times and fashion, find and use environmentally friendly new packaging materials, and enrich the commodity packaging market.
While pursuing high-grade packaging, packaging and printing companies cannot ignore ordinary mass packaging, and are as compatible and complementary as possible. Everything must start from the market and consider its own ability. Once the time is ripe, it will create a high-grade brand, form a high-grade format, create a high-grade environment, create a high-grade culture, and do not pollute the environment, waste resources, and conform to the cycle. Economic requirements, high grade, low cost operation.
Jiangxi Wanbao Pharmaceutical Packaging Co., Ltd. is an emerging packaging and decoration printing enterprise. They have high investment, high starting point, high positioning, high technology and high quality. They have imported all kinds of imported equipment and kept the high-end operation of the company. They are all high-end products. The “Four Special Oriental Rhyme” wine packaging boxes printed by them are only carton packaging, but they are designed to be elegant and elegant, and have an ancient charm. They are rated as high-quality products and can be called high-grade packaging boxes.
The creation of a high-grade market atmosphere
The current market is a colorful market, and the variety of products is also characterized by the individuality of the packaging, showing the charm of packaging and decoration printing. The shopping mall is like an arena. All kinds of packaged goods are very attractive. As long as they are healthy and tasteful, they can attract the attention of consumers. Creating a high-quality market atmosphere is the common responsibility of manufacturers and merchants. Before and after the Mid-Autumn Festival in 2013, as the government strengthened the regulation of the moon cake market, the over-packaged high-priced moon cakes retired from the market and replaced them with fashionable high-grade packaging moon cakes. The moon cake market is still full of festive celebrations, and there are many mooncakes in carton packaging, as well as metal packaging and soft plastic packaging moon cakes. Some fashionable high-grade packaging moon cakes, despite the high price, are still favored by consumers, showing high grades. The degree of welcome.
People admire high-grade packaging, not indiscriminate packaging, high-grade packaging, product grades to determine the packaging grade, mass consumption of goods, such as rice, oil, salt, vinegar and daily necessities, there is no need to pull high-end, increase consumer burden, waste Resources.
We say that the “Vebron effect” refers to the general trend of market development and creates a high-grade market atmosphere, but not all market behaviors are measured by the “Vember effect”. But one thing is certain. The higher the taste of manufacturers and merchants, the more they can abide by the rules of the game, not to engage in commercial fraud or to manufacture and sell counterfeit and shoddy products, and to protect the interests of consumers. Of course, market behavior can't be across the board, there will always be good taste and poor quality, so we must cultivate a high-quality awareness of the company.
The “Vebrun effect” is an inevitable outcome of the development of the market economy. The promotion of high grade is accompanied by the whole process of economic development, and people's consumption concept changes with the market. In the process of adapting to the “Vebron effect”, packaging and decoration printing enterprises also have a process of understanding. Through market practice, they constantly form a high-quality awareness of enterprises and grasp the business opportunities of high-grade markets.