How to use the graphic arts technology to attack the green exhibition business opportunities
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In recent years, Taiwan has continued to grow and evolve in the development of exhibition industry, and has successfully won many large-scale international exhibitions (such as: World Design Conference, Taipei International Flower Expo) to Taiwan. In fact, Taiwan has only developed in the exhibition industry for more than 20 years. Although the industrial development maturity is not comparable to that of Japan, Singapore, Hong Kong, etc., Taiwan has the advantage of being located in the geographical hub of Asia-Pacific, and the government hopes to "build Taiwan's convention and exhibition." Under the vision of "the leader of high-quality exhibition services", the promotion of various related programs to assist the exhibition industry to sail to the international market, the government also strongly advocated the development of the exhibition industry to achieve fruitful results, but also attracted the attention and appreciation of international exhibition participants.
With the advancement of science and technology, the exhibition industry has gradually demonstrated the evolution of its service energy and marketing and management benefits, and brought many innovations. For example, the use of QR Code, App, social media and Augmented Reality (AR) and other communication technologies to enhance the interactive experience between operators and visitors, and achieve the effect of saving time and efficiency; and the rise of the concept of green exhibitions Many environmentally-friendly materials have more innovative methods of operation, which can indeed achieve different benefits such as energy conservation and carbon reduction, resource recycling and reuse, and drive the world's convention and exhibition industry to start a new revolution. Taiwan's convention and exhibition industry is also under this trend. Gradually reborn and upgraded.
For the printing industry in Taiwan, it is possible to grasp the development of the exhibition industry that is optimistic about the development of the future. As an important basis for exploring new market opportunities, why? There are three reasons for this:
1. Can be used as an extension of the business:
In the exhibition industry value chain, the printing industry is part of the exhibition service production and processing support (see Figure 1). If the printing industry is extended to the exhibition industry, the investment risk will be less than that of cross-industry investment. The industry can make full use of the experience of the printing industry to help develop business opportunities in the exhibition industry.
2. Make good use of graphic arts technology to establish market differences:
The development of high-resolution color digital inkjet printing, wide color gamut color management and digital proofing technology can be applied to different materials through digital inkjet technology to create a variety of customized products. Cloud printing and publishing is Combine the advantages of network communication technology and digital printing technology to create a personalized and unique book publication. Recently, the hot 3D printing technology covers almost all aspects of daily life, such as 3D printing proofing of various molds for medical supplies and equipment, and 3D printing technology for production in food production processes. Edible decorations, customized candy gifts, etc. are all pioneering technologies. And these graphic arts technologies can make the printing industry have a unique competitive edge when it comes to the exhibition industry.
3. Integrate service resources to create value:
In the past, after the exhibition planning unit understood the buyer's demand, in order to achieve the customized results, it must be completed by re-purchasing or another package. This model must cost a lot of budget and more time to communicate. To implement; if the printing industry can effectively grasp the same/different resources for cooperation when entering the exhibition industry market, it can create a complete industrial value chain, and then achieve the effect and value of horizontal integration.
In fact, many printers are now investing in the convention and exhibition industry, and they are using the concept and direction of green exhibitions to help exhibition buyers to create distinctive exhibition layouts; for example, through green materials such as paper and wood, combined with digital Proofing and inkjet technology to carry out the creative design of the exhibition hall is an application method that has been seen in major exhibitions at home and abroad in recent years. Because the paper board has the lightness of the paper and the weight resistance of the wood, and the inner core is made of recycled waste paper, it has good stiffness, bearing capacity and no need for additional riveting, and the average person can use the cassette to be tightly joined, thus having Different environmental advantages such as “lightweight, portable, reusable and energy-saving” (see Figures 2 and 3) are especially suitable for buyers who need to move and move frequently; in addition, the combination of digital proofing and inkjet technology can make the design The image has more room to play, no need for additional painting or smearing, and it is a concept that saves costs and is green.
Advertising light boxes are often used in exhibitions to display corporate image or publicity. With the advancement of technology, the appearance of light boxes has also evolved greatly. From traditional large-area light boxes to ultra-light and light environmental light boxes, not only in light sources. LED green lights are used to design light boxes (facades, curved surfaces) with different appearances according to the buyer's needs. Although the light box has changed its appearance in appearance, the important factor that can be noticed is still in the advertising content itself. Do you want to stand out in the many booths for the first time? Try stereo dynamic overlay printing technology!
In the production of the exhibition gifts, it is the place where the printing industry can make great efforts. As the trend of personal customized products has gradually expanded the market, visitors can get a gift of unique taste and personal characteristics, which is believed to make them feel amazed and impress. It is like using a three-dimensional dynamic overlay printing technology to transform the image to achieve a magical effect (Figure 5); or using 3D printing technology to create a customized gift, such as a customized mobile phone case, you can select a machine for the phone model The color of the shell, the photos you want to print, etc., then use 3D printing software to convert the photos into 3D models and print them in the phone case to complete the exclusive customized gifts (Figure 6).
At present, Taiwan's printing industry is in a state of high competition and the Red Sea market. In the future market development, those who can master the technology and use creativity will be able to find new value-added markets and successfully upgrade and transform. Otherwise, they may be attacked by the trend of the times and the price cut. collapse. I believe that through the introduction of this article, we can make our printers have more different thinking and thoughts, and achieve the results of throwing bricks and jade, and then promote the printing arts to more different levels, create new value for exhibitions and bring a better life.