The mystery of printing colors
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Leatrice Eiseman, the world-renowned color master and executive director of the Symphony Color Institute, once said that blue is the best choice for financial organizations, which she has learned after 24 years of painstaking research. The conclusion. According to Eisman, blue is the primary choice for corporate brands because it represents a spirit of reliability, loyalty and dedication to the customer.
Change concept
Pantone is very concerned about people's verbal and internal reactions to color, and will change the perception of various colors as time goes by.
As a color expert, Isman is very willing to help product development, packaging and design companies accurately communicate their own or product information through the efficient use of color. In a recent live webcast, Eastman talked about the power of color that greatly awakens potential consumers.
Motivating and promoting appetite red
Red is a color that can impress people's minds. It is always exciting and evokes appetite. As the most impactful color, red is both sexy and bold. It is ideal for printing signs (the brighter and brighter the better).
Crimson stands for elegance and sophistication and is ideal for promoting luxury and top-notch service.
Vibrant and fun pink
When red becomes boring, bright pink may give people unexpected results. Passionate pink not only creates a naughty atmosphere, but also stimulates people's senses through energy radiation. Pink is a color that changes feeling quickly, especially for men.
In addition to toys and cosmetics, pink is no longer a special color for women. Light pink has long been used in men's fashion, and deep pink and magenta have also been widely used in sports equipment, and have been warmly welcomed by young consumers.
Friendly and ever-changing orange
Orange fruit is mainly from a foreign country, and orange was once considered a symbol of wealth. Until recently, this color was widely used in the fast food field and was favored by ordinary consumers.
In the 1990s, orange was mainly active in the fashion sector, but its promotion on the Internet was very fast and was warmly welcomed by other countries and cultures. The vibrant orange looks very natural and represents a spirit of pioneering. In addition, it is a very friendly color and is ideal for the production of children's products, especially for children between the ages of three and six.
Fast and attractive yellow
Yellow exudes heat, vitality and vitality. It has the highest visibility and is the closest color to the sun. It plays a pivotal role in the history of human development and will always attract the attention of babies.
When children reach the age at which they can draw, they always add yellow to the upper right or upper left corner of the paper. Some experts think this is related to the children's left/right or left/right hand habits. In addition, yellow represents a kind of intelligence and curiosity. Only with savvy and ability can we look at everything more accurately, clearly and rationally.
Stylish and natural brown
As outdoor activities heat up, brown has become a favorite color for outdoor enthusiasts and fashion lovers. Color integration, such as adding a little blue, green, purple or any unexpected spot color to the brown color, can effectively avoid the aesthetic fatigue of this color.
Very cool and very versatile blue
The refreshing color not only reminds people of the blue sky, but also gives people a feeling of peace, integrity and consistency. In addition to brand images, blue can also be used to make signage. In addition, we can get a very fresh feeling by integrating blues of different shades. All in all, the deeper the electric blue is, the more attention it draws.
Refreshed and restored green
In color-pass chromatography, there are more green types than any other color, because in the natural world, the green type is the most abundant, and green symbolizes new beginnings and environmental activities. This is also the most popular one in the future. trend.
Studies have shown that green with a little blue is one of the most popular colors. For example, Teal is a color that gives people confidence, elegance and maturity.
Spiritual and elegant purple
Purple can also express a variety of emotions depending on the depth of the tone and the combination of colors. If it is red, it will be exciting and full of energy; but if it is blue, it will give people a very mysterious feeling.
Neutral color that is reliable and comforting
Neutral colors are very warm and always reminiscent of sustainable resources such as natural fibers and recycled paper. Pure white always stands for purity and cleanness, while black has strong stamina. Isman said that he always asks the same question and wants all listeners to understand that "black is always new black."
Changes in tone and texture may change the feel of neutral ribbons. Whether it's grey or silver, you can add a touch of color to your design.
The relationship between color and audience age
It is difficult for people over the age of 65 to distinguish between colors, such as blue and green and lavender. These colors are similar, so when designers design products or services for an elderly customer, they can add a little warm color to these cool colors to meet the aesthetic requirements of the elderly.
Irregular neon color
Compared with other industries, neon color is the most widely used in the fashion industry. But the life of neon colors is usually shorter. Isman warned designers to be cautious when using neon colors, unless they are used in children's toys or other cheap items that have a short life span.
Integrating color is key
Avoid using the same color repeatedly on a pattern and background is the purpose of designing the work. Red, which was never used in the financial sector, is now an ideal choice for this industry, but most colors are not used alone in branding or logos.
If the financial sector is still willing to choose blue in order to guarantee its own quality, it can also attract attention by adding a little red, yellow or purple to the blue.
The most headache for Isman is the prejudice of corporate customers about color. She said: "If I recommend them a color, say purple, the CEO of the company might say: ‘Oh no, we can’t use purple because I don’t like purple.’”
Isman is shocked by the fact that someone would rather spend millions of dollars promoting a product, but at the same time picking colors according to their preferences. She said: "You have to distinguish and choose colors from a professional point of view, rather than determining the fate of a color according to your own preferences."