With the continuous development of electronic products, people are more and more keen to "interact", "communicate" and "share" each other's information. When this interactive element is applied to the book binding design, it forms a pop-up book with an interactive nature. Pop-up books are more diversified in design forms, bringing readers a three-dimensional space mode that jumps out of the flat image, which increases readers' interest in reading and brings people a new experience of reading. This article combines the form of creative pop-up books with ingenious interactive elements to explore new directions in the development of paper books.
First, the concept of pop-up books
In the information age, the speed of development and change of things is extremely fast, all kinds of new things and new views emerge one after another, and the traditional single flat book binding form can no longer meet people's aesthetic needs and emotional needs. Paper prints gradually derive a variety of new art design forms and more additional values and missions in the fusion with the current changeable atmosphere, and three-dimensional publications are a typical example.
In terms of appearance, pop-up books are no different from ordinary picture books, but the various mechanisms and structures in the books will surely surprise the reader. In the flipping, the original flat image state is changed by the reader's pulling, rotating, lifting, etc. In the visual will present a new display effect, in the reader's active play the book continues to change form, surprises, therefore, pop-up books can also be called "movable books". In terms of creation techniques, pop-up books add process and technical components such as paper cutting and origami, so that readers can carry out further interactive communication activities with books in addition to basic reading behaviors, so pop-up books can also be called "interactive books". Moreover, pop-up books have strong operability, entertainment, that is, game functions, and enjoy the happiness brought by books in entertainment, so pop-up books can also be called "toy books".
The main reason why the spatialized pop-up book design is shocking is that pop-up books require the participation and interaction of readers, and deepen readers' understanding and memory of the content of the book in the game. At the same time, the colorful three-dimensional graphic design in the book can make people feel an innovative and fantastical way of thinking and artistic aesthetic interest in the amazing visual experience.
Second, the impact of the interactive design of pop-up books
The trend of modern design is to emphasize people-oriented, focusing on people's inner feelings and emotions, and the interactive concept of books was born in this context. The basic function of books is reading, and the ultimate purpose of book design is communication and communication. In order to reflect this, modern book design pays more attention to people's feelings and experiences as readers, fully mobilizing people's sensory experience, the interactive design concept of pop-up books on the basis of traditional paper media subtly increases behavioral actions, senses, emotions, plots and other three-dimensional interactive experience elements to make readers have an immersive, real experience feeling, so that readers have an active interest in reading, while using a variety of materials and production methods. To better interact and communicate with people. As a new design method, the interactivity of pop-up books is widely used in various fields, which subverts the inherent mode of traditional flat books. Today, when electronic books gradually replace paper books, its existence is more meaningful.
Third, the interactive characteristics of the design of paper art pop-up books (1) interesting
Most of the general book reading methods are from left to right, from top to bottom a "linear" reading behavior, and interactive pop-up books to some extent break the singularity of traditional reading methods, making reading a fun leisure activity, rather than for reading to seek the knowledge in the book "Castlepop-upandplayfun", the book can be opened 360 degrees and read from all angles. This change in the way reading is directly generated makes the book more interesting and entertaining to choose from, so that the interactive design of traditional book rubber pop-up books is richer and more diverse, more autonomous and selective.
(2) Initiative
Book design generally presents readers with complete information, and the form in which readers receive information is relatively single. Pop-up books are ways to make the form of information more diverse, or hide some information through some design techniques. Make the information only partially presented, and at the same time add guiding symbols to guide the reader to participate in it and discover hidden information. For example, "Alice in Wonderland", through the design to hide the message. In this process, the way of information communication breaks through the step-by-step information expression of general books, making readers more active in accepting information.
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