Although the children's publishing market is hot, there are not many publishing institutions involved in pop-up books, because of the complexity of their production process.
The publication of a pop-up book requires a lot of effort from design to production. Chen Qing, a paper art designer of Chuangyi House, told reporters that the design of pop-up books is inseparable from the full cooperation of paper designers and illustrators. For example, to draw a house, as long as the illustration is drawn, the pop-up book requires that the roof be drawn, etc., and it must also cooperate with the folding process.
In the production process, because the parts of the pop-up book must be pasted by hand, the parts can only be divided by machine and then diverted to the workers. Each worker is responsible for pasting a position, so that a book often requires two or three hundred people to produce it at the same time on the assembly line. And the "organ" in the pop-up book can be said to be "pulling the trigger and moving the whole body", every small detail is sloppy, and workers need to be extra careful, so the production cost of pop-up books is very high.
The production of large-scale pop-up books is even more difficult. For example, "Trouble in the Heavenly Palace" curated by Fun Children's Books has undergone more than 2,000 revisions, hand-designed and cut more than 300 three-dimensional parts, nearly 10,000 paintings, and more than 400 crafts, which took 2 years to complete; "3D Journey to the West" also took 3 years from planning to publication.
"Original three-dimensional design should not only pay attention to three-dimensional skills, but also pay attention to the cooperation with illustration and text." Sun Zhaozhi, deputy general manager of Fun Children's Books, believes that the design essence of pop-up books is still the creation of a book, and the design and content expression are inseparable. "A great three-dimensional designer is not a good pop-up book author. For example, pop-up book master Robert Sabuda, Le Fun previously published his early pop-up book work "Alice in Wonderland", the three-dimensional design of this book is very good with three-dimensional to assist the expression of the plot, the three-dimensional design is also very ingenious, the content and skills match, combined to see the effect is very amazing.
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