The driving force behind the growth of the US audiobook market
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In recent years, the audiobook market has experienced rapid growth and development. Twenty years ago, the United States produced about 2,000 audio books every year, but by 2017, the number of audio books reached 46,000. In just 20 years, the number and sales of audio books have spurred growth.
The main reason for the growth of the audiobook market
The biggest feature of the US audiobook market is the growing number of young listeners. In the United States, more than half of audio book listeners are younger than 45 years old. Most of these young listeners started to use and use audio books when they were 24-35 years old. Relatively speaking, they have more time and money to listen to and buy audio books. As these readers grow older, they will also make their children become audiobook users after they get married, so the sales of audiobooks have continued to grow. Some of the listeners who listen to the audio books will not read the paper books. They said that listening to the audio books while driving and doing housework can make full use of the piecemeal time.
Important reasons for the growth of audiobook sales
With the popularity of mobile smartphones. People can store multiple audiobooks on their smartphones and listen to them anytime, anywhere. In the 2017-2018 interview survey, we found that when asked "What do you do with smart devices when you listen to audio books at home?", many audiences said that they often do nothing because During the day, people have spent a lot of time on smartphones and computers, and their over-eyes make them reluctant to gain knowledge and information through their eyes, so listening to books has become a good choice. Demand has promoted production, and more and more audio-visual suppliers have emerged. For example, last year, Google and Wal-Mart launched audiobook services.
What should publishers do?
In the face of good market prospects, publishers must first grasp the needs of the market and readers; secondly, they should actively provide reading solutions for readers, so that they can choose different ways to read, such as purchasing e-books or audio books, as to which way to choose , depending on the reading situation of the audience; in addition, to improve the quality of the content of the audio book. In the United States, the focus of the publishing industry is not on the form of reading, but on the content of the book. Whether it's an e-book or an audio book, these forms are just to increase the appeal of the book.
The increase in sales of various forms of books directly attracted the attention of publishers and authors. After some public figures have published books, they hope that their books can be recognized by more readers. The best way is to let these authors read their own books. At the same time, as the number of listeners increases, the author will publish more works, and will read more books for the audience, eventually forming a virtuous circle.
In addition, there is a phenomenon in the United States that is worthy of attention. More and more publishers are committed to making published classics into audio books. This approach has made the audiobook market more active and has set certain industry standards.
At present, the development of the US audiobook market presents the following trends. First of all, focus on simultaneous distribution, launching e-books and launching audio books. Secondly, audiobook production presents a systematic trend. After the publisher submits the text content to the planner, the audiobook can be quickly obtained. Some of these audio books are done directly at the producer's home, which is flexible, saves a lot of time, and allows more people to participate in audiobook production. Finally, through a variety of forms to meet the needs of readers, audio books can also have a variety of different versions, such as some well-known authors in the production of audio books, will add music and other effects sound, readers can choose their favorite in different audio book versions .