The development of online bookstores and printing industry strategic alliances
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Strategic alliance
In the context of internationalization, accelerated liberalization, and time, technology, information, and market access, which are competitive advantages, the environment is versatile, technology is developing rapidly, and information circulation is flooding. In recent years, it has become a business trend for companies to leverage their mutual cooperation alliances to gain competitive advantage, master market access, and compete for market territory.
For the new trend of the 21st century: one. World economic maps divided by economic unions such as North America, Asia-Pacific, Europe, and Dijon; Business organizations form large groups or cross-border companies; Biotechnology and awareness of environmental conservation; IV. Limited resources for the development of new resources; The emergence of new communication and transportation routes; Electronic technology leads to the integration of operational processes. Therefore, enterprises are faced with the above several trends, such as enterprise reengineering, weight loss, flattening, etc., but they hope to gain a competitive advantage in these actions and move toward "cooperation".
The term "strategic alliance" is generally considered to have been published in the research report of the US ADL consultants in 1989. It is "two or more enterprises have the same motives and consensus under the principle of equality and reciprocity, clear positive goals and positioning, mutual trust and integrity, establish long-term cooperative relations, and learn from each other through long cuts. The method shares the resources of both technologies, marketing channels, markets, materials, etc., and achieves the goal of strategic development of their respective enterprises, and strives for market advantages."
In general, the high-tech industry will adopt a strategic alliance approach because of its short product life cycle and rapid advances in technology. Of course, other industries also adopt different alliance methods depending on their product service characteristics or R&D R&D resources. For example, Kodak and IBM Alliance, Motorola and Electronic Machinery, Hewlett-Packard and Reed Personnel Services, IBM and Apple Computer, Domestic Construction Automation Strategy Alliance, Siemens and Shuguangxing. At present, strategic alliances are mostly oriented to the path and technology R&D. There is still a lot of room for development in other resource applications such as R&D, design, production, marketing, and service.
Advantages and problems:
Inter-enterprise mining strategy alliances have greater advantages in terms of aging risk and development than the internal development of a single enterprise.
(1) can quickly enter the market using the basis of cooperation between the two parties
(2) Reduce research and development or manufacturing costs
(3) Dispersible risk
(4) Combine with individual competitiveness and compete with large enterprise groups
(5) Create income outside the industry and increase added value
(6) Rapid access to new technologies Marketing channels and resources
(7) Promote R&D and drive industrial upgrading
(8) Cost sharing
But there are still inevitable problems behind the alliance:
(1) Because experts are not in the company, it is difficult to grasp the trend and progress
(2) Amortization of the risks invested by the alliance
(3) What is the point to disclose the company's core technology?
(4) Difficulties in integration due to the different economies of each alliance company
(5) The Alliance has to deal with legal contracts and decrees on fair trade laws.
(6) Are each other's consensus on integrity and long-term cooperation consistent?
(7) The autonomy and strategy of each company
Online Bookstore and Printing Industry Strategic Alliance
In recent years, there has been a wave of strategic alliances around the world. This method of "taking the longest and making up for itself" can be said to have been implemented from ancient times to the present. However, the formal introduction of this practice by corporate groups began in this century. The initial economy began to flourish, and the development of industrial and commercial measures developed a wave of strategic alliances. In addition, the recent rise of e-commerce is a new and untapped market. How to create the most favorable resources in the card war of e-commerce to seize the opportunity, that is, to cooperate with strategic alliances to make long-term investment wars. .
With the development of communication and communication technology, no industry can ignore the rise of the global market. In particular, the gradual expansion of the Chinese business force has driven the Chinese market to become a pancake for everyone, regardless of the development potential of the Chinese market, even in globalization. Under the circumstance of subtle industrial, cultural, economic, social and political homogeneity, the localization consciousness is gradually emerging. Every place has begun to actively maintain its own local characteristics. Global localization is following the new communication technology. The proliferation has arisen.
The digital market is open, global, highly interoperable, and the rise and popularity of the Internet. Consumers sitting in front of computers enjoy unlimited convenience because of the digital market, while others are facing competition. The reshuffling of the rules allowed the printer to have the opportunity to face the consumers of its products for the first time, to understand his feelings about the product, to explore his needs and to listen to his opinions.
Purchasing processes and customer service in the entity are the two most expensive parts of the business, and the most effective part of the company's cooperation into the digital market. In the case of strategic alliances between the printing industry, publishers, and online bookstores, the database is established to cooperate with resource planning, supply management, and customer relationship management (CRM) operations. Together with the logistics alliance, a new business model is established. Integrated Suppliers "Supplier Integration", the main concept is to strengthen the integration with major suppliers and use the concept of SCM to import with these suppliers. Under successful supplier integration, manufacturers are encouraged to strategically alliance with their suppliers. Never change a single communication window before cooperation to department-to-department communication, or function-to-function communication. Under this strategic alliance, supply chain management prioritizes the concept of co-operative replenishment, such as CRP, simultaneous production, and electronic data exchange. And can work with suppliers to plan for demand.
Provide support for information flow related technologies, personnel, facilities, etc. in alliance cooperation, so that end users-consumers can enjoy the satisfactory service of information resources. Combining human resources, financial resources, material resources and computer system resources for managing and managing, integrating the organization and functions of each unit to create common culture and actions, and strengthening the functions of technology application and consultation, as a strategic backing for innovative services. Through market research and continuous communication with customers, the organization will be able to set service positioning and marketing strategies to enable customers to enjoy high-quality information services. The alliance model mentioned in this paper combines the upper and lower enterprises to use the computer to trade with consumers, which can bring lower purchasing cost and inventory to the enterprise; products with less inventory; reduce production time; create more efficient and effective Customer service drop; low marketing and sales costs increase the benefits of new sales opportunities.
After receiving the consumer order, the online bookstore (global) will transfer the order and related materials such as transportation mode, payment method packaging, and method to the nearest printing company host (local), and the printing company will use it. After the established graphic database is combined with the digital printing machine to complete the printing operation, it is delivered to the logistics (local) and transmitted to the consumer. The printing company can give the publisher the data of the scope, extent and quantity used by the graphic database. The statistical clearing center (RCC) collects royalties and royalties from the printing house according to the license. The B to B (business to business) type of this type of business is more transaction-oriented than the B to C (business to consumer) type. It is economical, with better data circulation and operational security, and more consistent marketing strategies. More economic benefits, reducing the legal restrictions or problems that come with it.
At present, if you want to place e-books directly on the Internet for end users to download and copy, not only the higher cost but the lowest profit, but also the problem of the right to work is more complicated and difficult to handle; even the printed The finished product is not beautiful and durable. It is difficult to replace in terms of convenience, comfort and habit. The visual fatigue caused by online reading far exceeds the physical book; the network transmission speed is still the limit that needs to be broken. Faced with the above-mentioned various inferior changes, the mode of cooperation between the printing industry and online bookstores may be able to break through the restrictions on the current Internet.
Since consumers place orders on the online bookstore to the publishing house, they then print and bind the graphic materials to the files of the digital printing presses in the printing center, and deliver the back-end logistics to the consumers. The process of printing books is a flow of information that is not a physical object between consumers, publishers, printers, and bookstores.
Compared with the traditional publishing mode, reducing the movement of physical objects in the process reduces the loss of time, form, and cost, and greatly increases the inventory turnover rate of books, which naturally allows profits to be shared with consumers and become redundant consumption. Attractive.
Conclusions and recommendations
In the face of the impact of the new technology of the second industrial revolution, most people choose to change their original style to adapt to changes in the current situation, more or less have adopted computer-related technology, even the traditional industry is no exception as by the grocery store. The prototype adopts the POS system, and with the logistics industry's transportation and sales procedures, it has become the 7-11 convenience super-business with the largest market share in the whole Taiwan market. It proves that even the traditional industry can go out of its own way.
This paper proposes a type of strategic alliance in the printing industry, in line with the current commercial e-commerce operating system, the “Internet Business Application Plan” of government policy planning, catering to the future trend of the consumer consumption pattern and respecting relevant regulations such as: Limit the power law to find out this mode of operation. If it is to overcome technical problems such as platform integration and word library unification in the future, legally, if the provisions of the law of rights are more perfect and the consumer protection law is more complete, it may develop a new type of operation.
Among them, the relevant laws on Internet law, the influence of consumer reading patterns or psychological factors, the dissemination of new technology extension plans, and the use of knowledge management are worth exploring.
The new technology is like a strong typhoon. Every citizen of the world is trapped in the wind more or less, but the position in the typhoon is different. Therefore, the more people go to the periphery, the more people feel the impact and try to catch up; Some people are indeed in the typhoon. It seems that they are not hurting, but they have already escaped from the strong typhoon wind wall. For the sake of the present, only one step out of one's own path must not only be able to adapt to the current situation, but also be able to look ahead and face the bigger challenges of the future without being eliminated.