The development of digital publishing will advance by leaps and bounds
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Memory, from the 1960s and 1970s, word processing terminals (WordProcessor, may not necessarily know that there are such products. Before a personal computer, a "smart" typewriter can also be imagined as a When you are a computer for word processing, you already have a function called MailMerge. When users need to print a large number of messages with the same content, only a small amount of data changes, such as the recipient's name, organization and personal information, need to be At the same time, the user can replace these materials with special symbols, such as ###NAME to represent the recipient's name, then list a large number of recipient names in another file, and then use the MailMerge function. The processor will print a large number of letters very quickly by replacing the special symbol with the name in the list, generating a complete letter and printing it.
This may be the earliest data publishing (DatabasePublishing). At that time, it may still have to rely on text files, without using a complicated database system, but it is a very effective data publishing application measured by practical application methods. However, after two or three decades, although computers, paperwork and image processing, databases, and information technology have all made great leap forward, reverse data publishing seems to be stagnant, lacking innovation and breakthrough applications. Today, it has not developed into a popular product.
Of course, this is not to say that there is no big development in data publishing. On the contrary, many data publishing systems are very mature and even smart. But obviously, data publishing has become synonymous with large-scale proprietary publishing systems, and only applications that are very complex and process large amounts of data will be used. From the early classified advertising system, to the production of product catalogs, phone books and newspapers and magazines (especially the Ma Jing and financial editions), etc., have begun to use the database to store the information to be printed, and then call the data from the database according to individual needs. Orchestrate and automatically generate layouts via specific programs.
The principle of data publishing is very simple. First, the content to be published is input into the computer, and the database is used to store the content classification, and then the desired content is selected according to the publishing conditions, and then the layout is prepared according to the pre-designed style. The application of data publishing is very broad. In summary, as long as the following three conditions are met, the advantages can be effectively utilized;
(1) The degree of computerization of the relevant industries is high. The information to be printed and published has been stored by computer, and even with appropriate classification, it is more convenient to use database processing and publishing. For example, product distribution often has to print a large number of product catalogs. Since a lot of publicity data is already stored in the database, only the two need to be connected to improve operational efficiency.
(2) The amount of information that needs to be processed is very large, relying on a high degree of automation to improve work efficiency, even based on data, or to filter published content by data.
(3) In addition, if it is necessary to update the data from time to time and change the classification and orchestration methods, and then repeatedly print the same or similar content, it is more suitable to use data publishing.
The classified advertisements of newspapers and magazines and the production of yellow pages catalogues have already begun to use data publishing. Although the degree of computerization in the industry is different, due to the high number of classified advertisements, it is necessary to reversely print, and the importance of sorting and classification methods is very important. The database stores classified advertisements and records relevant publishing conditions, such as publication date, classification, advertisement size and other publication conditions, and then uses artificial intelligence to organize according to publishing conditions, which not only reduces the time required for manual imposition, but more importantly It is the input data and production, and even the finance is calculated according to the same database. Direct use of data publishing can ensure the data is correct, thus reducing the audit work between many departments and further improving work efficiency.
By extension, data publishing is becoming more and more important in the general trend of systemization and automation. For example, it is very popular in Europe and America. It is good at processing Journal (Journal) and manual (Manual) typesetting software FrameMaker. Based on data publishing, SGML systematically stores published content, and accurately processes and controls content information of different versions, constantly updated and different languages, which not only improves efficiency, but also avoids mistakes and If you want to make a mistake in the manual of an important instrument, you may have extremely serious consequences.
In addition, using simple database software, such as FileMaker or Access, with a simple programming language (Script) to automate the layout process, you can directly print financial reports, product catalogs, direct mail, and so on. If you use more flexible layout software, such as InDesign, you can even apply data publishing to the production of business cards and leaflets. With the increasing computerization of all walks of life and the popularity of the Internet, the application level of data publishing will become more and more extensive, and the development speed will also advance by leaps and bounds.