The design of cigarette package printing process tends to be simple
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Since 2003, China's tobacco industry has begun to experience integration, which has triggered a huge change in the tobacco packaging industry. Whether it is in line with the relevant agreements of the World Health Organization's Framework Convention on Tobacco Control, or complying with the green environmental protection - the development trend of China's packaging industry, the printing process design of the cigarette package industry is gradually moving towards the direction of simplicity.
Simplicity - material + design
The integration of the tobacco industry has led to the elimination of excess capacity and the combination of enterprises. The tobacco package industry has also been integrated, and it is more adaptable to environmental protection and tobacco control requirements in raw materials and processes.
Material is simplified. Huang Ge, deputy general manager of Guizhou Yongji Printing Co., Ltd., said in an interview with the reporter of China News and Publishing News that in the past, most of the cigarette packs used laser gold and silver cardboard. As the cost has risen again and again, some products have begun to adopt white. Paper, after cost savings, in order to achieve the highly restored properties of the printed color, it is necessary to make up for it by using other special techniques. This method of changing raw materials transforms the cigarette pack into a simple and simple one. Although it does not affect the quality of the package itself, it will increase the complexity of the surface treatment process, but for environmental protection, this change is worthwhile.
The process is simple. According to Huang Ge, some low-end cigarette pack manufacturers used offset printing to print cigarette packets. Now this printing method is gradually replaced by gravure. Offset printing changes gravure, faster, more accurate, and more environmentally friendly. Huang Ge said that the newly introduced technology that achieves anti-counterfeiting effects through variable data can be directly printed on the cigarette pack with the application of the front-end printing machine. The digital means saves the intermediate link of production, which is equivalent to a production process. The simplification will be applied in large scale in the future.
The design is simple. Wang Tianpei, the standing judge of the China Tobacco Standards Review Committee, said in an interview with the China News and Publishing News that in order to adapt to the aesthetic habits of Chinese traditional culture, Chinese cigarette packets are designed to adopt figurative patterns, but as tobacco control requirements become more stringent, The figurative pattern will gradually disappear and replaced by a relatively simple line. For example, the peak of the Hongtashan cigarette has changed from figuration to line.
Simplicity - it is not easy to love you
Does the cigarette pack enterprise adapt to the changes of simplicity? The reporter of China News and Publishing News interviewed Wang Zhiyu, deputy director of the production technology department of Shaanxi Jinye Printing Co., Ltd., saying that it is undoubtedly a blow to the tobacco companies to return to their simplicity. From the production of high value-added products to low value-added products, cigarette manufacturers are reluctant to participate in this change. Therefore, there should be a series of enforcement measures to promote the realization of simple packaging.
Guangzhou Zhongwei Computer Co., Ltd. is a company that provides packaging structure design software services for packaging enterprises, and has a large market share in domestic packaging enterprises. General Manager Tian Famin said in an interview with the reporter of China News and Publishing News that the development trend of the tobacco package process can be seen from the side of the application of cigarette package structure software. This trend is good, but it is still difficult to fully implement. He introduced that most of the foreign brands usually have only two or three types of tobacco, and sometimes there are dozens of printing methods for the same cigarette in China. Excessive quantity and variety are not conducive to the simplification of cigarette packets.
Tian Famin believes that behind the complexity of small cigarette packets, it is through the various surface treatment techniques and huge equipment support to achieve the purpose of increasing the difficulty of counterfeiting. Therefore, simplification will make the product easy to copy, and will also damage the interests of the packaging company.
Wang Tianpei believes that there is still a long way to go before Chinese cigarette packs can meet the requirements of international cigarette packs. Drawing on the design features of foreign cigarette pack design, which are composed of simple characters and lines, the domestic cigarette pack manufacturers will tend to be simple and simple in the design of major brands.
Simple and simple
Packaging carries many roles, especially as cigarette packs, gifts, culture... These words give value beyond the value of the tobacco product itself. However, Dong Jinshi, executive vice president and secretary general of the International Food Packaging Association and a well-known environmental protection expert, said in an interview with the reporter of China News and Publishing News that no matter what kind of product packaging, the first role is to protect the goods in transportation. Not infringed. He believes that the first thing to consider is the original role of commodity packaging, leaving the property to talk about simple packaging is like a castle in the air.
Dong Jinshi believes that the simpler the packaging, the better. The simple packaging that loses the meaning of packaging is inferior packaging. For example, a plastic packaging bag, which is too thin, can not function as a commodity when it is too low. Therefore, Dong Jinshi believes that the so-called simple packaging is to cover other meanings under the premise of meeting various needs. Therefore, over-packaging is not right, but simplicity is not the same as being too simple.
As far as cigarette packs are concerned, they must first have the function of preventing moisture and blocking from outside air. In order to prevent the smoke from volatilizing, the external odor is mixed to affect the quality of the product. Dong Jinshi believes that the consumption habits of extravagance and waste in the past are caused by the lack of calmness. In recent years, both policy and consumer awareness have a certain understanding of restricting excessive packaging. Therefore, not only the cigarette packs, but also the packaging of various products are developing in the direction of reduction, harmlessness and resource utilization. It is an inevitable direction for the development of the industry to consume a small amount of resources and achieve recyclability.